Haily Lewis-Eastman

• Company Overview: Medical spa and aesthetic research center serving the South Bay community
• Produce and proofread marketing collateral ahead of printing to eliminate errors.
• Created and presented pitch materials, proposals and presentations.
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
• Evaluated market trends to stay current on consumer and competitor changes.
• Managed digital projects from initial concept through final implementation and live monitoring.
• Implemented new strategies to improve click-through rates and conversion.
• Increased brand awareness with brand partnerships and targeted email campaigns.
• Created customized marketing materials to increase product awareness.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
• Initiated and oversaw the business newsletter

• Acted as main point of contact for patients, doctors, and office staff by closely reviewing medical charts and maintaining high levels of communication.
• Maintained confidentiality of patient data and condition to safeguard health information.
• Explained upcoming treatment preparation, instructions, and other facts to patients.
• Worked with patients to schedule tests and procedures.
• Delivered excellent patient experiences and direct care.
• Compiled and maintained patient medical records to keep information complete and up-to-date.
• Processed payments using cash and credit cards, maintaining accurate records of transactions.
• Trained new staff on filing, phone etiquette and other office duties.
• Ran financial reports and kept financial logs
• Organized patient records and administrative database to facilitate information storage and retrieval.
• Facilitated communication between patients and various departments and staff.
• Oversaw office flow

Communications and Copywriting Intern for the Claire Trevor School of the Arts

• Customized brand message to reach and capture target audience interest and drive engagement.
• Wrote advertising copy for online content, adhering to employers' overarching brand identity, personality, and preferred formatting.
• Selected high-quality photos and videos to complement written copy.
• Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement.
• Confirmed compliance with regulatory standards and guidelines prior to publication.
• Reviewed and edited final copy for accuracy and to correct grammar errors.
• Sourced third-party content and contributions to incorporate diverse writing styles.
• Managed competing deadlines with efficiency.
• Built, established and maintained relationships with sources.
• Promoted and marketed works through social media platforms.
• Editorial interviews

• Ghost writing, copywriting, and editing services for various projects and contractors including "I'll Give You a Dollar If You Consider This Art" by Tod Smith, The South Bay Mag, and Yoffe Therapy.
• Utilized professional writing, editing, and proofreading skills to produce engaging and error-free content.
• Organized material to research and complete writing tasks.
• Wrote and edited high-quality content under deadline
• Brainstormed ideas to create useful content for clients.
• Voice and style adaption