Sana Kear
Torrance
Summary
Innovative Marketing leader with 12+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management, project management and social media engagement. Detail-oriented, attentive and a decisive leader.
Overview
14
14
years of professional experience
Work History
MARKETING PROJECT MANAGER
SCOTT MOUNTS CONSTRUCTION
09.2022 - Current
- Created company brand messaging, collateral materials, promotional strategies, and product commercialization.
- Solicited, marketed and managed projects from fruition to completion on construction projects for the City of Inglewood after bids were won.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched developing trends to stay updated with new ideas and marketing practices in the construction industry.
DIRECTOR OF MARKETING
RIDEYELLOW/LA YELLOW CAB
04.2018 - 03.2021
- Led marketing and sales enterprises, drove digital and traditional marketing strategies to reinvigorate brand
- Managed sales and marketing teams including; developing strategic business plans, ensured overall profitability and revenue growth, maximized market penetration and brand awareness
- Created cohesive yearly marketing plan inclusive of budget reductions, innovative event calendar and sales objectives
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns
- Managed annual marketing budget in excess of $265K
- Developed metrics and measured success in order to further penetrate marketplace
- Organized and executed robust, creative experiential marketing events
SENIOR MARKETING MANAGER
GOURMET TRADING COMPANY
02.2015 - 03.2018
- Guided digital marketing initiatives, enhanced SEO, SEM, email marketing, digital partnerships, retargeting, and marketing automation
- Generated press releases, news editorials, and managed social media sites and outreach
- Cut costs by $150K annually, implementing effective marketing and cost-reduction initiatives
- Launched new product line, increased revenue through enhanced product management and marketing efforts; created updated product packaging and brand recognition campaign
- Organized local and international trade shows and events for maximum brand exposure
- Devised and developed new logistics website, managed strategic and tactical direction.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
MARKETING MANAGER
HOLLYWOOD PARK CASINO
03.2013 - 01.2015
- Reviewed and analyzed marketing data, recommending and developing strategies for increasing revenue by %25
- Created, implemented, and maintained marketing calendar while overseeing all promotions, advertisements, and email campaigns
- Provided social media management for all online platforms outlets such as; Facebook, Snapchat, Instagram, Twitter, and Pinterest
- Measured ROI and tracked database growth
- Served as key player in creation of marketing and promotional materials as well as radio and print advertisements; coordinated with advertising agency to develop marketing collateral
- Redesigned company website, creating enhanced content and copy for improved engagement
MARKETING & SALES MANAGER
THE SOFA COMPANY
02.2010 - 12.2012
- Formulated initiatives to enhance customer relations and improve production schedules
- Directed sales, product development, marketing, and advertising processes
- Managed numerous projects, conducting monthly marketing and sales analysis to monitor project success as well effectiveness
- Coordinated and planned networking and showroom events, set up and staged showroom to display and present new furniture designs
- Boosted sales by $86k within first year of employment, effectively oversaw product development and implemented successful multimedia marketing strategies
- Spearheaded strategic plans for price changes and promotional activities
- Revitalized an underperforming team, exceeding revenue goals by 23%, and improving internal communications and relationships.
Education
Bachelor of Arts - English
Drury College
Springfield, MOMaster's Degree - Marketing and Advertising
Webster University
St. Louis, MOMaster of Arts - Interior Architecture
UCLA Extension
Los Angeles, CASkills
- SEO/SEM
- CRM/Salesforce
- Google Analytics
- Asana
- Teams
- Microsoft Suite
- Wordpress
- Social Media Marketing
- Digital Marketing
- Public Relations
- Staff Management
- Market Analysis
Timeline
MARKETING PROJECT MANAGER
SCOTT MOUNTS CONSTRUCTION
09.2022 - Current
DIRECTOR OF MARKETING
RIDEYELLOW/LA YELLOW CAB
04.2018 - 03.2021
SENIOR MARKETING MANAGER
GOURMET TRADING COMPANY
02.2015 - 03.2018
MARKETING MANAGER
HOLLYWOOD PARK CASINO
03.2013 - 01.2015
MARKETING & SALES MANAGER
THE SOFA COMPANY
02.2010 - 12.2012
Bachelor of Arts - English
Drury College
Master's Degree - Marketing and Advertising
Webster University
Master of Arts - Interior Architecture
UCLA Extension
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