- I am a passionate golfer with a current 4 handicap
- I enjoy traveling and spending as much time with my son Scott as I can
Grant Newbigging
Toronto
Summary
For the past two years, has worked under a sole proprietorship; NEWBS Media Services offering advertising sales services to needing companies.
Accomplished sales leader, adept in new business development and client relationship building. Excels in strategic account growth. Skilled in use of industry software and has a good working knowledge of French and German, Thrives on driving revenue through innovative sales strategies and team mentorship.
Performance-oriented Sales Leader offering exceptional record of achievement over 37 year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
37
37
years of professional experience
Work History
National Account Manager
Canadian Traffic Network (CTN)
05.2014 - 08.2024
- Managed, supported and grew business relationships with new and existing accounts and developed strategies to increase sales and revenue. (grew CIBC account from $200K to $2.5MM - grew Mitsubishi account from $400K to $2.4MM)
- Developed customized proposals that demonstrated a deep understanding of each client's unique needs and goals.
- Expanded national account portfolio through strategic prospecting and effective sales presentations.
- Maximized revenue growth by identifying upsell opportunities within existing accounts.
Director of Sales and Marketing
LIV Golf League
10.2022 - 04.2024
- Actively pursued TV advertising sales for broadcasts of the first two years of the LIV Golf League in Canada (CHCH, GAME TV, TVA) ; both Client direct and through Media Agency partnerships.
- Led recruitment, hiring and training of a sales team of 8 seasoned sales professionals.
- Trained and developed high-performing sales team by providing mentorship, guidance, and opportunities for professional growth.
- Developed sales tools and marketing presentations for LIV Golf promotions
- Overcame on-going global cultural barriers for advertisers to invest in LIV Golf League's broadcasts.
Business Development Manager
Send To News
12.2012 - 09.2013
- Sold web and mobile advertising partnerships tied to premium sports video highlights that connected leading brands to global sports leagues and news outlets.
Director of Sales
24 Hours Newspaper
12.2011 - 07.2012
- In charge of all aspects of growth and success of 24 Hours Newspaper - Sales Team Lead (15+ individuals), distribution strategies, development and implementation of marketing sales tools, achievement of sales targets.
- Launched new ad sales initiatives successfully into new and existing markets, coordinating marketing initiatives and comprehensive sales campaigns.
- Managed team of sales representatives, providing guidance, coaching and support.
- Established pricing strategies to maintain competitive pricing and maximize profits.
Sr. National Account Manager
Metro Newspaper
09.2000 - 09.2011
- Exceeded sales targets consistently by building a robust pipeline of opportunities and successfully closing deals. (both local and national accounts)
- Grew Rogers Communications business from $0.00 to $5MM account (largest account ever at Metro Newspaper)
- Grew General Motors business from $0.00 to $2MM account.
- 3 time winner of "sales person of the year" award
- Finalist for Ad Club Newspaper Salesperson Of The Year award
Sr. Ad Agency Media Professional
Various Large Ad Agencies
09.1987 - 09.2000
- Excelled in both media planning and media buying departments.
- Ended Agency career as Media Director at Padulo Advertising prior to start of Ad Sales career.
- Extensive experience in Automotive, QSR, Soft Drink, Package Goods, Retail, not-for-profit, promotional planning and execution.
Education
3 Year Business Diploma - Marketing And Advertising
Sheridan College Institute of Technology And Advanced Learning
Oakville, ON05-1987
Skills
- Programmatic selling
- New Business Development
- Proficient in Microsoft Excel, Word and Powerpoint
- Client relationship building
- Sales presentations
- CRMs
- Data-driven decision making
Interests
Timeline
Director of Sales and Marketing
LIV Golf League
10.2022 - 04.2024
National Account Manager
Canadian Traffic Network (CTN)
05.2014 - 08.2024
Business Development Manager
Send To News
12.2012 - 09.2013
Director of Sales
24 Hours Newspaper
12.2011 - 07.2012
Sr. National Account Manager
Metro Newspaper
09.2000 - 09.2011
Sr. Ad Agency Media Professional
Various Large Ad Agencies
09.1987 - 09.2000
3 Year Business Diploma - Marketing And Advertising
Sheridan College Institute of Technology And Advanced Learning
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