Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

JUSTIN BARONE

Toronto,ON

Summary

Strategic and results-driven sales and media professional with 20+ years of experience in advertising, media planning, and account management. Proven track record in building and maintaining long-term client relationships, developing integrated campaigns, and driving consistent revenue growth. Passionate about leveraging emerging technologies like AI and programmatic advertising to meet client objectives. Seeking to continue expanding within dynamic media, advertising, and sales environments.

Overview

24
24
years of professional experience

Work History

National Account Manager

LabX Media Group
01.2023 - Current
  • Manage national advertising sales for Today's Clinical Lab and Contract Laboratory brands.
  • Sell and develop multi-tiered campaigns including lead generation, webinars, custom content, and traditional media.
  • Developed key relationships with large Life Sciences, Pharmaceutical and Biotech brands such as thermo-Fisher, Waters, Corvaris and more
  • Identified profitable business leads and built pipeline of prospective customers.
  • Collaborate with internal teams to deliver high-impact advertising solutions tailored to client objectives.
  • Maintain strong relationships with industry leaders in the healthcare and laboratory spaces.
  • Maintain and achieve yearly and monthly sales budgets
  • Reached out to customers frequently to check on satisfaction, inquire about needs and propose new offerings.

Senior Sales Manager

Brands.Buzz
08.2018 - 12.2022
  • Managed all programmatic and AI-driven targeted advertising campaigns.
  • Built and nurtured strategic relationships across various industries with both client-direct and agency partners.
  • Drove campaign performance and innovation through data-driven insights and emerging ad tech platforms.
  • Played a key role in expanding the client base and increasing digital advertising revenue.
  • Increased the prospect pool of potential clients from zero to the current level
  • Achieved sales targets from $0 as it was a startup to levels it is at currently of $750K and up per year after year 1
  • Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
  • Attended industry events and conventions to expain sales opportunities.

National Advertising Sales Manager

Baum Publications
06.2008 - 08.2018
  • Oversaw advertising sales for 9 trade magazines and 9 digital platforms across multiple industry verticals.
  • Built and maintained long-standing relationships with clients and agencies.
  • Led prospecting and lead generation strategies, contributing to consistent revenue growth.
  • Represented the company at major industry trade shows and client meetings across Canada and the U.S.
  • Key role in starting the digital advertising sales for each magazine from the ground up including product development
  • Consistently reach sales targets, per month, per issue and per year
  • Coached account executives in sales and fulfillment strategies.
  • Designed pitch presentations and marketing techniques

Senior Media Buyer/Planner

BBDO
05.2001 - 05.2008
  • Developed and executed strategic media plans across TV, digital, print, and OOH for high-profile clients.
  • Negotiated and managed media buys to optimize reach and ROI.
  • Worked closely with internal teams to ensure alignment of creative and media strategies.
  • Provided analytical insights and post-campaign reporting to guide future planning.
  • Determined costs for media campaigns and delivered this information in reports to clients.
  • Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.

Education

Master of Business Administration (MBA) -

University of Windsor
Windsor, ON
01.2001

Skills

  • Media Planning & Buying
  • Programmatic & AI-Targeted Advertising
  • B2B Sales & Lead Generation
  • Client Relationship Management
  • Strategic Campaign Development
  • Digital & Traditional Media
  • Event & Sponsorship Sales
  • CRM Tools (Salesforce, HubSpot)
  • Trade Show & Conference Engagement
  • Cold calling expertise
  • Sales pipeline development
  • Business growth and retention

Accomplishments

  • Supervised team of [Number] staff members.
  • Achieved [Result] by introducing [Software] for [Type] tasks.
  • Resolved product issue through consumer testing.
  • Documented and resolved [Issue] which led to [Results].

Timeline

National Account Manager

LabX Media Group
01.2023 - Current

Senior Sales Manager

Brands.Buzz
08.2018 - 12.2022

National Advertising Sales Manager

Baum Publications
06.2008 - 08.2018

Senior Media Buyer/Planner

BBDO
05.2001 - 05.2008

Master of Business Administration (MBA) -

University of Windsor

Similar Profiles

CREATE PROFILE
JUSTIN BARONE