Funmi Ogunbi
Product Marketing Manager
Guelph,ON
Summary
Innovative Sales and Marketing leader with 15+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and sales operation management. Detail-oriented, attentive and decisive leader.
Overview
14
14
years of professional experience
5
5
years of post-secondary education
7
7
Certifications
1
1
Language
Work History
Marketing Instructor (Part-time)
Conestoga College School of Business
09.2023 - Current
- Boosted academic success for 50+ students within one year through comprehensive instruction on theoretical marketing concepts, acting as a student counsellor and champion
- Developed and implemented a comprehensive in-class support strategy using proven insights into learning sciences, achieving a 50% improvement in academic success within one session
- Researched and analyzed food service & market trends, providing strategic insight to prepare students for market planning proposing solutions to deliver minimum 65% increase in revenue boost within one year
- Used AI intelligent agents and critical metrics to improve teaching style, provide early intervention feedback and program effectiveness by 30% to drive effective learning and development.
- Implemented experiential learning activities, such as group projects and simulations, to foster practical marketing skills.
- Facilitated active learning environments that encouraged critical thinking and problem-solving skills in marketing contexts.
- Guided students through hands-on experiences like market research projects that drove their understanding of consumer behavior.
- Evaluated student performance through regular assessments, providing constructive feedback for improvement.
Customer Marketing Manager
Mars Wrigley
01.2019 - 08.2022
- Collaborated with cross-functional teams to design and execute tactical promotions, resulting in a 25% increase in customer loyalty and advocacy
- Drove a 20% sales increase in top accounts through innovative virtual product launches during the pandemic, leveraging positioning and messaging to boost solution delivery and customer engagement
- Initiated data-driven customer adoption, referral, and marketing strategies that resulted in 46% volume growth and 13% value growth in one year
- Boosted customer enrollment growth by +20% and generated a $250K new revenue stream by utilizing market data, customer testimonials, critical use cases, user feedback and reviews
- Designed a partnership adoption tracking model for the 3000 outlets in collaboration with the distributor team to increase new business agreement sign-ups by 100% in 2022
- Boosted program adoption by 20% by implementing a lifecycle-style approach, tracking key metrics, measuring campaign performance, and nurturing the advocate community
- Increased advocate base by 25% in 6 months by executing a customer reference program, analyzing data, conducting market research, and utilizing data-driven insights and B2B customer needs
- Implemented multichannel go-to-market program plans targeting customer pain points, resulting in a 20% increase in product awareness and adoption within two quarters and improved client relationships
- Led go-to-market strategy for partner acquisition and product integrations to drive sales, resulting in a 25% increase in joint sales pipeline opportunities and partner enablement
- Conducted in-depth market research to gather insights and develop strategies and campaign concepts for a new product launch, resulting in a 10% increase in customer engagement in 5 weeks.
- Collaborated closely with sales teams to provide them with marketing support materials, enhancing their success rate in closing deals.
- Mentored junior staff members on best practices in customer-centric marketing tactics leading to their professional growth and development.
Trade Marketing Manager
Mars Wrigley
09.2016 - 12.2018
- Startup Environment - Established the Trade Marketing Dept
- And implemented change management processes to deliver a +200% sales jump and improved customer experience in 6 months
- Develop relevant customer education materials from knowledge base articles and global industry trends to drive relevant product positioning and messaging
- Set up a landing page to provide feedback from use cases
- Revolutionized cross-functional collaboration: implemented streamlined product marketing workflows, resulting in a 30% increase in efficiency in inventory management and customer success and successful product launches and marketing campaigns
- Developed and executed best practice internal processes and communication, resulting in a 50% increase in customer reference placements for high-priority engagements
- Engaged and nurtured strategic customer relationships, resulting in a 15% increase in customer retention and loyalty through cross-functional engagement of internal stakeholders
- Built and managed go-to-market strategy for partner integrations, increasing cross-department collaboration and achieving 20% higher ROI on co-marketing campaigns
- Led team in developing growth strategies for multiple products, resulting in a 10% increase in revenue
- Promoted to Customer Marketing Manager
- Collaborated with cross-functional teams including customer success to execute customer-specific marketing strategies, driving 15% profit growth.
- Collaborated closely with sales teams to ensure alignment on goals, targets, and strategic priorities for optimal results.
- Expanded distribution channels by successfully negotiating agreements with new retail partners.
- Reviewed sales forecasts to anticipate inventory needs accurately, avoiding stockouts or excess inventory costs.
- Fostered a culture of continuous improvement within the team through regular feedback loops and performance evaluations.
- Streamlined internal processes by implementing standardized reporting templates and tracking tools to improve efficiency.
Manager: Marketing Skills Development
British American Tobacco
07.2014 - 08.2016
- Developed and delivered 10+ modules of high-impact sales & marketing training programs that increased employee retention by 25% and team effectiveness and productivity by 10%
- Delivered an 85% increase in team engagement and 5% yearly sales growth within two years by developing and executing a league sales incentive program
- Active external stakeholder engagement with 3rd party agencies to develop product portfolio events and communication across the marketing function.
Trade Marketing & Distribution Area Manager
British American Tobacco
12.2009 - 06.2014
- Optimized centrally designed programs to improve sales efficacy, program adoption, & streamline team efforts
- 25% increase in program impact and alignment with business needs
- Boosted annual average retail sales by 30% in two years through successful retail expansion opportunities, creative marketing initiatives and strong team leadership
- Led cross-functional teams to execute integrated marketing campaign activations, increasing customer engagement by 15%.
Education
MSc in Management -
University of Guelph
01.2022 - 05.2023
MBA in Business Administration - undefined
University of Ilorin
01.2010 - 05.2013
Bachelor of Science - Architecture - Project And Facility Management
Obafemi Awolowo University
Nigeria 05.2001 -
Skills
Deep understanding of Product and Market
undefinedCertification
CIM UK (Member), The Chartered Institute of Marketing, 03/2021, Present
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Part TimeFull TimeContract WorkWork Location
RemoteHybridImportant To Me
Flexible work hours4-day work weekWork from home optionTimeline
Marketing Instructor (Part-time)
Conestoga College School of Business
09.2023 - Current
MSc in Management -
University of Guelph
01.2022 - 05.2023
Customer Marketing Manager
Mars Wrigley
01.2019 - 08.2022
Trade Marketing Manager
Mars Wrigley
09.2016 - 12.2018
Manager: Marketing Skills Development
British American Tobacco
07.2014 - 08.2016
MBA in Business Administration - undefined
University of Ilorin
01.2010 - 05.2013
Trade Marketing & Distribution Area Manager
British American Tobacco
12.2009 - 06.2014
Bachelor of Science - Architecture - Project And Facility Management
Obafemi Awolowo University
05.2001 -
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