Ethan Lima
Hamilton,ON
Summary
Honours BBA Finance student at Brock University with hands-on experience building forecasts and three-statement projections, performing capital budgeting, and running sensitivity and variance analysis to support decision-making. Advanced Excel skills (financial modelling, regression/statistical methods) with a fast-learning mindset and a track record of quickly adapting to new tools and processes. Entrepreneurial experience as an e-commerce business owner, using KPI tracking and financial reporting to improve performance (>$20K revenue in a single quarter; ~4% conversion rate). Recognized for strong numerical accuracy and reliability in transaction-heavy environments.
Overview
6
6
years of professional experience
1
1
Certification
Work History
E-Commerce Business Owner
Self-Employed
08.2023 - 03.2025
- Founded and scaled a profitable e-commerce business by analyzing product demand, pricing, and sales performance, generating over $25K in revenue within three months.
- Designed and implemented a user-focused website to improve customer experience and conversion efficiency, achieving a 4% conversion rate.
- Managed financial operations including inventory tracking, payment processing, supplier coordination, and cost control to improve overall profitability.
- Built and maintained Excel spreadsheets to track sales, expenses, inventory levels, and order volumes across platforms, using formulas to calculate total sales, average order value, and monthly trends.
- Analyzed expense data and customer purchasing behaviour to identify trends and support data-driven marketing and pricing decisions.
- Created charts and data visualizations in Excel to interpret financial performance and guide strategic adjustments.
Water Truck Driver
CSL Group Ltd.
03.2024 - 08.2024
- Ensured compliance with safety and regulatory standards, enhancing operational reliability.
- Executed daily schedules, achieving operational targets through effective time management.
- Monitored resource usage and equipment performance, optimizing operational efficiency and control.
- Conducted routine inspections to identify potential issues, minimizing operational disruptions.
- Demonstrated professionalism and accountability in public settings, fostering client trust and reliability.
General Labourer / Shipper & Receiver
Hager Industries
06.2022 - 03.2024
- Achieved on-time project completion by consistently meeting productivity targets.
- Facilitated accurate inventory flow through organized shipping and receiving processes.
- Executed timely pickups and deliveries, ensuring professional customer interactions.
- Prepared and staged shipments while adhering to safety and handling protocols.
- Enhanced workflow efficiency by maintaining organized work areas and storage systems.
- Demonstrated strong compliance with safety protocols, achieving zero incidents during shifts.
Cashier
Food Basics
06.2019 - 06.2022
- Managed financial transactions using a cash register with excellent precision for cash, check, and credit card payments, ensuring error-free financial records.
- Demonstrated exceptional manual accuracy and customer service skills, securing the Employee of the Month award 3 times as a testament to these achievements.
- Consistently provided feedback for my ability to effectively communicate financial transactions and options to customers.
- Operated cash register and 24 item per minute, highlighting my capability for high-speed transactional data processing and accuracy.
- Processed high energy and attention to detail in a fast-paced environment, crucial for high-stakes financial operations.
- Thrived in deadline-driven and high-pressure situations, demonstrating my ability to meet tight financial reporting deadlines.
Education
BBA - Finance
Goodman School of Business, Brock University
St. Catharines, Ontario04-2026
Skills
- Microsoft Office Suite
- Customer service excellence
- Financial management and analysis
- Quantitative and statistical analysis
- E-commerce strategy and marketing
- Risk management principles
- Website optimization techniques
- GAAP-compliance
- Data analysis and visualization
- Cash flow oversight
- Regression and statistical methods
- Financial reporting standards
- Customer service
- Customer relations
- Team collaboration and leadership
EXTRACURRICULAR ACTIVITIES
Finance Projects (Brock University)
Completed an equity research analysis on Shopify Inc., evaluating its business model, revenue streams, and competitive positioning within the global e-commerce industry. Analyzed financial performance trends, including revenue growth, margins, and operating efficiency, to assess profitability and scalability. Examined Shopify’s platform ecosystem, merchant solutions, and payment services to understand value creation and customer retention. Assessed key risks such as market competition, macroeconomic conditions, and execution challenges. The project emphasized financial statement analysis, qualitative business evaluation, and investment-focused decision-making.
Certification
Bloomberg Market Concepts Certification - Certificate ID: 2f7v5Ry8vR5w5yDVW7a7Z
Timeline
Water Truck Driver
CSL Group Ltd.
03.2024 - 08.2024
E-Commerce Business Owner
Self-Employed
08.2023 - 03.2025
General Labourer / Shipper & Receiver
Hager Industries
06.2022 - 03.2024
Cashier
Food Basics
06.2019 - 06.2022
BBA - Finance
Goodman School of Business, Brock University