Erica Horsfield-Woodruff
Qualicum Beach,BC
Summary
Dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
11
11
years of professional experience
Work History
Head Coach
Nanaimo Diamonds Synchronized Swimming Club
09.2017 - 03.2020
- Increased overall team proficiency by using educational drills and activities.
- Cultivated team player dedication and loyalty by teaching excellent sportsmanship and commitment.
- Prepared athletes for special competitions and tournaments.
- Devised lessons on introductory and advanced skills to support safe and guided athlete development.
- Worked well in team setting, providing support and guidance.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Evaluated staff of 9 other coaches in their performance and trained to improve weak areas.
Community Relations Coordinator
Nanaimo Child Development Centre
08.2014 - 09.2017
- Built, leveraged and shared positive relationships and partnerships with various external and internal stakeholders.
- Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.
- Delegated tasks to administrative support staff to organize and improve office efficiency.
- Implemented project management techniques to overcome obstacles and increase team productivity.
- Developed impactful fundraising strategies to maximize donations and meet fundraising goals.
Fundraiser Coordinator
Government Of Jamaica
11.2013 - 08.2014
- Offered excellent customer service to donors and sponsors to enhance relationships and increase funding.
- Developed impactful fundraising strategies to maximize donations and meet fundraising goals.
- Cultivated relationships with existing and potential donors to increase donations.
- Planned and implemented fundraising events.
Sales & Marketing Manager
Alberni Valley Bulldogs
01.2013 - 11.2013
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Grew sales and boosted profits by 63%.
Community Relations Manager
Peninsula Co-op Gas & Convenience Centre
03.2009 - 01.2013
- Evaluated and recommended organizations, individuals and events through formal brand litmus test focused on identifying strategies.
- Stayed within budget for marketing expenses.
- Developed and executed quarterly rolling calendar of events.
- Marketed offerings and services to community.
- Built, leveraged and shared positive relationships and partnerships with various external and internal stakeholders.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Developed and promoted corporate brand, images and identity to media and public.
- Cultivated strong corporate image and identity with clear branding.
Education
Bachelor of Arts - Business Administration
Camosun College
Victoria, BC06.2012
Diploma - Finance
Camosun College
Victoria, BC01.2011
Skills
- Organization and Time Management
- Multitasking Abilities
- Planning and Coordination
- Teamwork and Collaboration
- Willingness to Learn
- Strong Leadership Skills
- Task orientated
Timeline
Head Coach
Nanaimo Diamonds Synchronized Swimming Club
09.2017 - 03.2020
Community Relations Coordinator
Nanaimo Child Development Centre
08.2014 - 09.2017
Fundraiser Coordinator
Government Of Jamaica
11.2013 - 08.2014
Sales & Marketing Manager
Alberni Valley Bulldogs
01.2013 - 11.2013
Community Relations Manager
Peninsula Co-op Gas & Convenience Centre
03.2009 - 01.2013
Bachelor of Arts - Business Administration
Camosun College
Diploma - Finance
Camosun College
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