Darren Campbell

Implemented a status program ( the first of its kind in the private lending sector) to increase efficiency metrics and increase share of wallet from good quality brokers.

Expanded broker network which resulted in doubling assets under administration for the company.

Leveraged social media, in-person and zoom meetings and industry networking events to expand Westboro brand to double its broker network.

Reported directly to the president and had input into strategic direction of the company from a sales and marketing strategy as well as product development.

Trained and coached new employees on Westboro products , culture and also sales delivery.

• Provide leadership and direction to all members of the mortgage origination team
• Setting annual volume and yield targets for business development managers and action plans on how to achieve/exceed those targets
• Overseeing and developing the lending program including bringing new products to market
• Continually monitoring the competitive landscape and making sure our product suite is best in class in meeting the needs of the marketplace
• Developed a partnership program for Magenta within the broker community in to enhance broker partnerships and maximize our sales volume

• Responsible for representing the MCAP brand to the Mortgage Broker community in Eastern Ontario Market (Ottawa thru Belleville)
• Relationship Management – retain, grow and acquire new broker partners in order to maintain strategic corporate objectives and increase volume
• Developed and implemented annual strategic account plans for the Eastern Ontario Broker Market
• Train and educated mortgage brokers on MCAP’s suite of products and how they can position MCAP to their clients
• Held brokers accountable to committed volumes, funding ratios, and any other metrics as determined by MCAP
• Created and implemented innovative Marketing Campaigns to drive Mortgage Volume in the Eastern Ontario Market

• Proactively sought out new customers through the development of relationships within the community and centers of influence
• Provided mortgage specific advice and home equity solutions to current and future RBC clients, while supporting institutional risk management policies and practices
• Delivered sound mortgage solutions founded on industry specific information, statistics, and trends
• Executed proven sales acumen to cross sell other RBC products and services while leveraging the strength of RBC partners
• Continually identified opportunities for increasing business and enhancing client experience, this included lead generation, business development and relationship management
• Developed innovative strategies to risk manage client issues and problems
• Implemented effective problem-solving skills that balance RBC credit requirements and thresholds to client expectations and needs
• Supported continued management of relationships with key stakeholders such as realtors, lawyers, branch and corporate colleagues through coaching, active engagement, and mutually beneficial referrals in order to support sales development
• Coached and trained new mortgage specialists on business line, providing them with concrete skills and practices to be successful
• Consistently exceeded annual stretch sales target of $25,000,000 in funded mortgage business over four years; Generated over $30,000,000 in funded mortgages in 2012-2013
• Increased year over year sales volume by 3-5% over 10 years
• Generated over 100 new clients on a yearly basis
• Successfully leveraged relationships with key networks of realtors, lawyers, and colleagues to achieve business results; accounting for over 75% of business portfolio
• Awarded Mortgage Specialist Rookie of the year in 2003 for Ontario North and East (ONE)

• Led high producing sales team, actively promoting, and selling mortgage and loan products
• Recruited, trained, and supervised staff on importance of cross-selling, lead generation and business development, while continually seeking out opportunities to increase business and efficiency of branch operations
• Developed and implemented branch business plan, continually monitored performance against plan, implementing solutions to identify challenges
• Monitored and coached to daily sales results and productivity levels by conducting regularly scheduled sales meetings with staff in an open forum which allowed for increased employee engagement and higher team morale
• Initiated and orchestrated strategic plan that took branch that was ranked 99 out of 110 branches companywide in annual revenue, to ranked 23 out of 112 within one year
• This was achieved through effective business planning, creative sales techniques, innovative marketing, streamlining operations and staff training and development
• Grew overall business volume by $1.9 million in first year
• Implemented a multi-faceted marketing strategy directed at all homeowners to increase mortgage lead and productivity through direct mail campaigns, indirect and direct merchants, and personal client promotions
• Successfully passed and exceeded three branch compliance audits
• Expanded employee complement by 25% to accommodate new sales targets

• Aided in the development and execution of branch programs and practices, while fostering a highly motivated, highly productive, customer driven sales culture
• Used proficiency in sales strategies to effectively prospect new clients and design advertising for accounts
• Effectively identified and penetrated new markets to consistently deliver excellent sales performances in competitive areas
• Supervised employees engaged in sales work and taking of inventories
• Actively reconciled cash with sales receipts, kept operating records, prepared daily record of transactions for accounting purposes, and provided staff with assistance as needed
• Mentored new account executives in such activities as cold calling, pre-contact planning and problem resolution
• Managed sales and customer relations, which resulted in exceeding personal sales goal by $250,000 through internal and external marketing of merchant and personal banking products

• Effectively managed sales and customer relations by identifying and infiltrating new markets
• Prospected new clients through cold calls and mail campaigns which resulted in increased revenues for the branch and the acquisition of new clients
• Assisted Branch Sales Manager with leading sales meetings, loan documentation, disbursement of proceeds, processing of counter payments and branch compliance audits
• Consistently exceeded monthly sales goals with over $100,000 per month in sales revenue on average
• Obtained the highest loan insurance penetration on the sales team at over 75% penetration rate
• Volunteered for the lead in United Way Campaign which resulted in over $2,500 being donated to the local United Way in Halifax, Nova Scotia