Cindy Chatwell

• Reporting to the Assistant Vice-President, Communication Services; responsible for:
• Coordinating the Disclosure Committee review process for external communications materials
• Assisting the AVP with the development of six corporate annual reports, in English and French
• Researching and writing speeches for internal and external audiences
• Participating in the redevelopment and re-launch of parent company's corporate website
• Developed ideas and leads for new stories according to industry trends.
• Copyedited, proofread, and revised company advertisements, print materials, and press releases before distribution.

• Company Overview: formerly Great-West Life
• Reporting to Manager of Great-West Lifeco Communications
• Contribute to the development and delivery of financial and strategic integrated communications for Great-West Lifeco, such as media relations and C.E.O
• Global communications to 24,500 employees world-wide
• Project manage all communications components of the Great-West Lifeco annual report, including consulting with global counterparts, editing submissions, conducting research, writing all content, and leading the approval and design processes
• Formerly Great-West Life

• Company Overview: national, not-for-profit broadcaster
• Reported to the CEO of this national, not-for-profit broadcaster and promoted to various roles throughout tenure
• Developed, implemented, and assessed national integrated marketing communications plans encompassing advertising, media and public relations, internal communications, website, social media management and email acquisition marketing throughout tenure
• Functioned as Brand Manager, providing creative direction to the Marketing team and Agency of Record
• Determined APTN research objectives and provided direction to national research companies
• Developed, implemented, and assessed communications strategies for various APTN applications to the Canadian Radio-television Telecommunications Commission (CRTC)
• Lead cross-functional teams and administered multi-million-dollar budgets of up to $3.5 million
• Received the 2006 Mentor of the Year award presented by the Canadian Women in Communications National Association
• Selected for a three-year Acting Director of Marketing mentorship program under APTN's Chief Executive Officer in 2005
• Participated in the development of a Five-Year Business Plan with the senior management team
• Initiated the APTN branding strategy and Agency of Record selection processes through a Request for Proposals and served as liaison with key suppliers
• Fulfilled Audience Relations, Affiliate Relations, Event Coordination, Merchandising and Sponsorship functions, including capitalizing on contra opportunities to drive revenues
• National, not-for-profit broadcaster

• Reporting to the producers
• Worked for various Manitoba independent production companies in the film and television industry as Production Coordinator, Associate Producer, and Assistant to the Producers, the film and television industry, for all aspects of production, pre- to post-production

• Reported to the Digital Arts Training Consultant; responsible for:
• Managing and marketing three full-time programs (New Media Specialist; 3-D Animation Specialist; and Interactive Games Developer)
• Developing and implementing marketing communications plans and tools
• Writing articles for publication in the Red River College newsletter, Driven to Excellence!
• Recruiting students and instructors (i.e., advertising, face-to-face promotion, student selection)
• Supervising instructors and students, while providing advocacy and conflict resolution services

Reported to the Communications Manager; responsible for:

• Developing, implementing, and evaluating the "November is Diabetes Month" Manitoba campaign in support of the annual national diabetes awareness month campaign;
• Securing free media space for print, television, and radio public service announcements;
• Securing sponsorship commitments for organizational programs and services;
• Creating and implementing a volunteer engagement strategy for media campaigns;
• Writing content and selling advertising for Balance, the provincial member newsletter of the CDA-MB Division.

Reported to the Executive Director; responsible for:

• Launching and promotion of annual membership drive;
• Producing a membership drive promotional video;
• Writing and laying-out articles for member magazine, The Outdoor Edge.

Reported to the Client Service Manager; responsible for:

• Booking and scheduling students from across Manitoba for participation in the 13-week youth television series, The Great Canadian Spelling Bee;
• Coordination of all show production logistics, such as show graphics, set design, scripting, and student waivers;
• Assisting Writer-Producers with all aspects of commercial production, from concept, scripting and storyboarding, to video pre- and post-production.