Cici Ip
Richmond,BC
Summary
6 Years in real-estate project marketing, specializing in high and low-rise apartments, townhomes, and master-planned communities. Adept at leveraging technical language includes proofing architectural files, advanced in Photoshop for graphic designing, fluent in HTML coding utilizing CRM Salesforce Marketing Cloud, MS Office suites for creating decks, and content creation for social media platforms.
Overview
6
6
years of professional experience
Work History
Project Marketing Operations
Circle Group
01.2023 - Current
- Managed commercial real estate project for fine dining restaurant, Nōksu, ensuring timely completion of construction and adherence to budget constraints, securing prominent mentions in Michelin Guide, Crain's New York Business, Robb Report, and Time Out Magazine.
- Coordinated with vendors, contractors, and suppliers to achieve desired interior design, fulfilling restaurant vision with precision.
- Executed digital email campaigns and designed promotional images using Photoshop, enhancing brand visibility and driving customer engagement. Proficient in crafting compelling narratives and marketing materials to support brand reputation.
Project Marketing Manager
Fifth Ave Real Estate
10.2021 - 09.2022
- Successfully launched a brand-new residential development, Chroma by Forte Living, conceptualizing a project brand informed by comprehensive market research of the area. 50% sales rate within the first two months, showcasing the effectiveness of the strategic marketing plan and execution.
- Demonstrated strong understanding and reviewing architectural floor plans. Ensured that marketing floor plans accurately reflected the architectural details, contributing to the quality and credibility of proposal submissions and marketing materials.
- Collaborated with vendors to produce precise renderings of the project, effectively capturing the amenities, building design, interior spaces, and surrounding neighborhood to help convey a compelling depiction of the project to potential clients.
Senior Marketing Coordinator
Polygon Homes
03.2018 - 10.2021
- Facilitated the production of Request for Proposals for the City of Vancouver. Responsibilities included designing proposal layouts, conducting demographic research, utilizing Photoshop to create visual maps, and organizing meetings with city council to present proposals with branded prepared deck.
- Utilized CRM Salesforce to develop and deploy email campaigns using AmpScript ensuring accurate data synchronization and effective communication while conducted weekly audits on marketing automation messaging to draft, proofread and edit campaigns.
- Coordinated new project launches by creating effective communication materials with outsourced design agencies for social media, video campaigns, project brochures, direct mail campaigns, and print advertising, enhancing the project’s visibility and appeal.
Education
Bachelor of Arts - Communications, Arts, Technology
Simon Fraser University
Vancouver, BC04.2015
Skills
- Salesforce CRM
- Proofing Architectural Files
- Content Marketing
- Compelling Writing
- Adobe Photoshop & Figma
- Microsoft Suite
- Deck Presentation
- Graphic Design
Languages
English
Native or Bilingual
Chinese (Cantonese)
Professional Working
Chinese (Mandarin)
Limited Working
Timeline
Project Marketing Operations
Circle Group
01.2023 - Current
Project Marketing Manager
Fifth Ave Real Estate
10.2021 - 09.2022
Senior Marketing Coordinator
Polygon Homes
03.2018 - 10.2021
Bachelor of Arts - Communications, Arts, Technology
Simon Fraser University
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