Calan Tanzi-Foshay
Toronto,ON
Summary
Bilingual marketing management graduate with years of a proven track record in B2B sales, driving profitable growth, and winning market share in competitive CPG environments. Currently managing 85 accounts while consistently achieving an average of 140% of KPI targets, and delivering 22.76% year-over-year sales growth. I bring a hardworking and results-driven attitude, demonstrating exceptional communication, leadership, and organizational skills.
Overview
4
4
years of professional experience
Work History
Account Sales Manager
Red Bull Canada
Mississauga, Ontario
05.2024 - Current
- Manage 85 retail accounts in the GTA area, driving consistent revenue growth through strategic account development, and top-tier execution.
- Achieve an average of 140% of KPI targets, significantly outperforming company benchmarks across volume, distribution, execution, and WvsC metrics.
- Increased annual case volume from 23,557 (2024) to 28,917 (2025), delivering a 22.76% year-over-year growth.
- Advanced pricing strategy expertise, aligning retail pricing and promotional depth to maximize ROI, margin protection, and rate of sale.
- Opened new accounts and reactivated underperforming locations by presenting ROI-focused business cases, and onboarding stores with full SKU distribution, necessary placements, and cold equipment.
Sales Trainee
Red Bull
Mississauga, Ontario
01.2024 - 05.2024
- Completed a competitive, field-based sales training program focused on account management, persuasive selling, merchandising excellence, and territory planning.
- Actively upsold additional SKUs, displays, and cold placements during store visits, driving incremental volume, and strengthening in-store presence.
- Ensured flawless in-store execution, maintaining premium brand standards through shelf optimization, planogram compliance, and display location.
- Conducted competitive audits and aggressively supported WvsC by expanding Red Bull's shelf space and reducing competitor visibility.
- Supported clear and strategic pricing execution, ensuring promotional compliance to protect brand positioning and maximize ROI.
Sales Representative
Back Street Concrete
Guelph, ON
09.2021 - 09.2023
- Generated new business by responding to inbound leads from interested residential and commercial clients.
- Conducted on-site visits to assess projects, take measurements, and develop accurate, competitive quotes.
- Developed foundational skills in consultative selling, negotiation, and client relationship management.
Education
Bachelor of Commerce - Marketing Management
University of Guelph
Guelph12-2024
High School Diploma -
Patrick Fogarty
06-2019
Skills
- Bilingual communications (French and English)
- B2B & B2C Sales
- Account Management & Territory Ownership
- Power Selling & Closing
- Revenue & Market Share growth
- Results-driven and KPI-focused
- Strategic pricing & Margin protection
- ROI-driven promotion planning
- CRM software proficiency (Sales Force)
- Microsoft Word, Powerpoint, and Excel
Languages
English
Native/ Bilingual
French
Native/ Bilingual
Affiliations
Scratch Golfer
References
References available upon request.
Timeline
Account Sales Manager
Red Bull Canada
05.2024 - Current
Sales Trainee
Red Bull
01.2024 - 05.2024
Sales Representative
Back Street Concrete
09.2021 - 09.2023
Bachelor of Commerce - Marketing Management
University of Guelph
High School Diploma -
Patrick Fogarty