Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Certification
Work Availability
Timeline
Intern
Kristen Horb

Kristen Horb

Calgary,Canada

Summary

Dynamic and results-driven Marketing and Customer Experience Leader with over 15 years of expertise in brand development, digital strategy, and client-facing service excellence. Former Regional and Senior Regional Marketing Manager at TELUS, currently serving as Founder of Leigh Marketing soon to be DigitalGloUp specializing in campaign strategy, event execution, digital marketing, digital products, AI training and AI-powered tools. Recognized for successfully leading million-dollar projects, creating human-centered brands, and enhancing customer engagement by up to 30%. Thrives in fast-paced environments while consistently delivering measurable results and fostering enduring client relationships.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Founder & Creative Director

Digital GloUp Yyc
01.2024 - Current
  • Designed 50+ branding assets including logos, websites, and decks, increasing ROI by 30%+
  • Managed 15+ client projects with 100% on-time delivery and 92% satisfaction rate
  • Led SEO and content strategies that increased website traffic by 40% and boosted engagement by 35%
  • Implemented AI tools to streamline operations, cutting turnaround time by 20%

Senior Regional Marketing Manager

TELUS
06.2022 - 10.2023
  • Drove 20% RGU growth through 30+ local events per year
  • Created vendor partnerships saving $3500 within budget constraints
  • Mentored four marketers, increasing productivity by 15%
  • Boosted campaign KPIs by 25% through data-driven decision-making and reporting

Career Break

03.2017 - 12.2022
  • Completed Diploma in Marketing (CDI College)
  • Earned multiple certifications in digital marketing and design
  • Stayed engaged through self-learning, freelance projects, and volunteer work

Assistant Customer Service Manager

Northwest Acura
06.2013 - 02.2017
  • Resolved 100+ escalated issues, maintaining 95%+ customer satisfaction
  • Launched loyalty promotions boosting repeat visits by 20%
  • Improved service team quality by 15% through performance coaching

Education

Marketing Diploma - Social Media Marketing & Web Development

CDI College
Calgary, AB
05.2022

Skills

  • Marketing Strategy, SEO, Social Media, Digital Campaigns
  • Brand Development, Graphic & Web Design (Wix), Content Creation
  • AI Tools: ChatGPT, Canva AI, Automation Systems
  • Adobe Creative Suite, Meta Business Suite, Google Analytics
  • Entrepreneurial and innovative
  • Client engagement
  • Project management
  • Team engagement
  • Business planning

Accomplishments

  • Promoted to Senior RMM within 6 months at TELUS
  • Boosted RGU by 30% and customer engagement by 20% via custom campaigns
  • Re-engaged 10+ inactive clients and improved vendor terms under budget
  • Earned recognition from Director & VP of Marketing for campaign leadership
  • Cut operational costs by 15% while improving marketing effectiveness

Languages

English
Native or Bilingual

Certification

  • Certification, ISSA - Calgary, AB | In Study
  • Personal Training (CERTIFIED)
  • Nutrition, Corrective Exercise, Exercise Effect, Exercise Recovery, Strength & Conditioning, Bodybuilding Specialist

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Founder & Creative Director

Digital GloUp Yyc
01.2024 - Current

Senior Regional Marketing Manager

TELUS
06.2022 - 10.2023

Career Break

03.2017 - 12.2022

Assistant Customer Service Manager

Northwest Acura
06.2013 - 02.2017

Marketing Diploma - Social Media Marketing & Web Development

CDI College

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Kristen Horb