Summary
Overview
Work History
Education
Skills
Affiliations
References
Languages
Timeline
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Bryan Thomas (Tom) Badger

Darlings Island,N.B.

Summary

Highly motivated and enthusiastic sales and business leader with 30+ years experience of attaining growth, fostering innovation, and successfully leading change. Accomplished planner of new revenue initiatives, demonstrating success through effective communication, drive, leadership and teambuilding strengths. Collaborative management style focused on continuous improvement of sustainable revenue, while adding customer value. I am attentive to cash flow requirements and the responsibility of effective expense management.

Overview

39
39
years of professional experience

Work History

General Manager & Director of Sales Atlantic Canada

Advocate Printing
05.2008 - 03.2024
  • Leading sales and operations for commercial printing division for Advocate Printing and Publishing, Atlantic Canada’s largest independent printing and Communications Company.

Director of Advertising

Times & Transcript Newspaper
03.2005 - 05.2008
  • Lead a team of 25 employees, including classified, inside and outside Advertising Sales Consultants.
  • Negotiated media contracts to secure optimal placements for advertisements at competitive rates.
  • Developed strategic marketing plans to effectively launch new products and services, increasing market share.
  • Established strong relationships with key industry influencers, expanding reach and amplifying brand visibility.
  • Mentored junior team members in the development of creative concepts, fostering a culture of innovation and continuous improvement.
  • Analyzed sales and marketing data for improved strategies.
  • Drove development of digital and print advertising strategies.
  • Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue.
  • Set department budgets according to revenue and expense projections.

Director of Advertising

New Brunswick Publishing Co., Publisher of the Telegraph Journal Newspaper
12.1994 - 03.2005
  • Participated with a team of three senior executives in planning and executing the conversion of two daily newspapers to one, with a simultaneous morning delivery introduction.
  • Set department budgets according to revenue and expense projections.
  • Helmed team 27 advertising, design and sales professionals.
  • Maintained account information accuracy by communicating frequently with salesmen and account executives.
  • Built and deployed strategic approaches in marketing and branding to enhance product sales.
  • Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.
  • Developed campaigns, led design and tracked results.
  • Increased sales through customer-focused approach.

Advertising Sales Supervisor

New Brunswick Publishing Co.
08.1992 - 12.1994
  • Reporting to the Director of Advertising, I was responsible for daily operational activities within the Advertising Department.
  • Managed a high-performing sales team, providing coaching and guidance to achieve individual and collective goals.
  • Collaborated with creative teams to develop engaging ad content tailored to client needs and target audiences.
  • Established strategic partnerships within the industry, expanding the company''s reach and attracting new clientele.
  • Conducted thorough research on prospective clients, identifying potential leads and tailoring sales pitches accordingly.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Negotiated favorable contracts with clients, securing long-term partnerships and generating repeat business.
  • Provided exceptional customer service throughout the sales process, ensuring client satisfaction and fostering brand loyalty.

Advertising Sales Consultant

New Brunswick Publishing Co.
07.1985 - 08.1992
  • Managed a geographic customer base of retail and commercial clients, selling advertising space to existing customers as well as new business development.
  • Increased advertising sales by developing and maintaining strong client relationships.
  • Generated new business opportunities by researching potential clients and identifying their advertising needs.
  • Enhanced client satisfaction with customized advertising proposals tailored to their specific goals.
  • Collaborated with creative teams to develop visually appealing and effective ad campaigns for clients.
  • Negotiated contracts, ensuring the best possible pricing and terms for both clients and company.
  • Provided exceptional customer service, addressing any issues or concerns promptly and professionally.
  • Managed a diverse portfolio of clients, prioritizing tasks to meet deadlines and achieve revenue targets.
  • Maintained detailed records of sales activities, including client meetings, proposals, and contract negotiations.
  • Expanded client base through targeted prospecting efforts, leveraging existing networks and attending industry events.

Education

GED -

New Brunswick Community College, Saint John
Saint John, NB

Principles of Marketing & Sales Force Management - Marketing

University of New Brunswick
Saint John, NB

Irving Leadership- Coaching For Exceptional Result

Richard Ivey School of Business
London, Ontario
05.2007

Irving Leadership- Foundations Program

Richard Ivey School of Business
London, Ontario
09.2004

Irving Leadership- Finance For Leaders

Richard Ivey School of Business
London, Ontario
04.2004

John Watson – “Predictive Index Training”
03.2003

Skills

  • Strategic Planning and Business Development
  • Multi Platform Sales
  • Cross Functional Team Building
  • Multi-market Sales Programs
  • Customer Retention
  • Account Management
  • Business Development
  • Customer Relationship Management
  • Effective leader
  • Client Account Management
  • Sales Team Development

Affiliations

  • Vice Chair Atlantic Print and imaging Assoc., 2021, 2024
  • Board Member Canadian Printing Industry Assoc., 2018, 2024
  • Board Chair, Greater Moncton SPCA, 2014, 2018
  • Board member & Treasurer Moncton Industrial Parks Commission, 2013, 2023
  • Chair- Greater Moncton Chamber of Commerce, 2012, 2014
  • Board member “Friends of the Moncton Hospital”, 2010, 2019
  • Projects advisory committee member for the “Canadian Printing Industry Sector Council”., 2011, 2013
  • Board member “Atlantic Printing Industry Association”., 2009, 2013
  • 2010 Canada Games sponsorship committee lead., 2009, 2010
  • Marketing committee Chairperson “Friends of Moncton Hospital, 2009, 2013
  • Fundraising cabinet member “Big Cat” campaign for Moncton zoo., 2008
  • Greater Moncton Progress Club, 2005, 2008

References

References available upon your request.

Languages

English
Full Professional

Timeline

General Manager & Director of Sales Atlantic Canada

Advocate Printing
05.2008 - 03.2024

Director of Advertising

Times & Transcript Newspaper
03.2005 - 05.2008

Director of Advertising

New Brunswick Publishing Co., Publisher of the Telegraph Journal Newspaper
12.1994 - 03.2005

Advertising Sales Supervisor

New Brunswick Publishing Co.
08.1992 - 12.1994

Advertising Sales Consultant

New Brunswick Publishing Co.
07.1985 - 08.1992

GED -

New Brunswick Community College, Saint John

Principles of Marketing & Sales Force Management - Marketing

University of New Brunswick

Irving Leadership- Coaching For Exceptional Result

Richard Ivey School of Business

Irving Leadership- Foundations Program

Richard Ivey School of Business

Irving Leadership- Finance For Leaders

Richard Ivey School of Business

John Watson – “Predictive Index Training”

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Bryan Thomas (Tom) Badger