Ann Raineri
Irvine,CA
Summary
Strategic marketing and go-to-market leader with 26+ years of experience driving acquisition, marketing-sourced pipeline, bookings, customer engagement, and revenue growth across financial services and technology organizations. Expertise spans Banking, Financial Services and Insurance (BFSI) industry marketing, strategic partnerships, account-based marketing (ABM), executive communications, customer advocacy, sales enablement, and integrated GTM strategy. Known for building high-impact growth programs, leading complex global initiatives, developing strategic partner ecosystems, and aligning marketing investments to measurable business outcomes. Proven track record of influencing executive stakeholders, accelerating enterprise opportunities, scaling global marketing programs, and consistently delivering against large-scale pipeline and bookings objectives. Career Highlights:
- 11 promotions throughout career progression
- Recipient of 100+ performance and leadership awards
- Support marketing initiatives aligned to approximately $190M+ in pipeline and bookings objectives
- Generated $7M+ pipeline through a strategic industry initiative that expanded into a global solution offering
- Accelerated a $40M enterprise agreement through executive engagement, strategic positioning, and stakeholder alignment
- Expanded strategic account coverage from 94 to 300+ enterprise accounts
- Increased marketing investment responsibility from $100K to more than $1.8M
- Led global initiatives with major hyperscaler partners across North America, EMEA, APAC, and LATAM
Overview
20
20
years of professional experience
1
1
Certification
Work History
Senior Global Marketing Manager, Strategic Accounts & BFSI
Iron Mountain
California
04.2022 - Current
- Lead global Banking, Financial Services, and Insurance (BFSI) marketing strategy, partnering across sales, product, alliances, customer success, and executive leadership teams to drive acquisition, marketing-sourced pipeline, bookings, partner-generated revenue, and customer engagement. Responsible for developing and executing global go-to-market initiatives, strategic account programs, account-based marketing (ABM), executive thought leadership, customer advocacy, and integrated campaigns supporting growth across North America, EMEA, APAC, and LATAM.
- Led global marketing strategies to enhance brand visibility and market penetration.
- Consistently recognized as a top-performing marketing leader, delivering against annual business objectives supporting approximately $190M+ in pipeline and bookings targets.
- Developed and scaled a strategic industry initiative that generated more than $7M in pipeline within five months across North America and expanded into a globally scaled solution offering launching in 2026.
- Accelerated a strategic enterprise opportunity that resulted in a $40M agreement by driving executive engagement, strengthening stakeholder alignment, and helping advance contract execution following a prolonged approval cycle.
- Expanded strategic account marketing coverage from 94 accounts to more than 300 enterprise accounts, significantly increasing engagement opportunities and alignment with revenue priorities.
- Increased marketing investment responsibility from approximately $100K to more than $1.8M while improving program effectiveness, market reach, and business impact.
- Built and managed relationships across 30+ stakeholders including hyperscaler partners, product leaders, sales executives, innovation teams, and marketing organizations to drive strategic alignment and execution.
- Led global launches and integrated go-to-market initiatives in collaboration with AWS, Microsoft, Google Cloud, and other strategic partners to accelerate customer engagement and market growth.
- Increased digital visibility and website engagement from fewer than 1,000 monthly impressions to more than 100,000 monthly impressions through integrated content, campaign, and demand generation strategies.
- Consistently delivered among the highest-performing executive and business leadership engagement programs within the organization, driving strong attendance, engagement, and target-account participation.
- Develop executive presentations, customer success stories, industry use cases, thought leadership content, and sales enablement assets that strengthen customer conversations and support revenue growth.
- Lead complex cross-functional initiatives spanning sales, product, alliances, operations, customer success, and executive leadership teams while successfully navigating global priorities and multiple time zones.
- Mentor and develop marketing talent through coaching, direct management, internship leadership, and knowledge-sharing initiatives.
- Managed multi-channel marketing initiatives, optimizing performance across digital and traditional platforms.
- Developed cross-functional campaigns that aligned with corporate objectives and customer needs.
- Analyzed market trends and competitive landscape to inform strategic decision-making processes.
- Oversaw budget allocation for marketing projects, ensuring efficient resource utilization and ROI maximization.
- Mentored junior marketing staff, fostering professional development and enhancing team capabilities.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that drove growth in key regions.
- Implemented data-driven approaches to measure campaign effectiveness and drive continuous improvement initiatives.
- Championed corporate social responsibility programs that aligned with core brand values while making a meaningful impact in communities worldwide.
- Cultivated a high-performing team of marketers through effective talent acquisition, training, and performance management strategies.
- Enhanced customer engagement by designing and executing tailored events, webinars, and trade show appearances.
- Optimized marketing budgets by analyzing performance metrics and reallocating resources accordingly.
Vice President, Marketing Program Manager 2
Wells Fargo Bank
California
09.2016 - 10.2021
- Manage marketing for Global Banking Marketing for Wholesale, Retail and WIM customers: support implementation and management of integrated marketing campaigns that increase awareness and revenue deepen customer relationships, support revenue growth, and technology projects.
- Currently support Middle Marketing Banking Global Advisor Division and Corporate Banking Global Vertical organization
- Commercial Services marketing international lead SME
- Took over as OC project lead for new Wholesale International Site/MVP project – work and manage final review and approval process, identifying process opportunities and implementing standard content maintenance process (across Wholesale OC teams and LRC)
- Created new acquisition campaign to increase international presence by region – APAC, EMEA, Americas and Canada
- Currently developing new value proposition messaging and external content for both organizations
Vice President, Marketing Program Manager II
Wells Fargo
California
01.2016 - 01.2021
- Led integrated marketing, digital strategy, content marketing, customer engagement, and sales enablement initiatives supporting Commercial Banking, Treasury Management, Corporate Banking, and International Banking organizations.
- Selected Achievements:
- Increased content readership and subscriber growth by 400% while reducing digital advertising cost-per-click by 70–80%.
- Expanded annual digital marketing investment from approximately $5K to more than $250K and secured an additional $1M annual funding allocation through demonstrated program performance.
- Developed Wells Fargo Commercial Banking’s award-winning COVID webinar series, providing business continuity and treasury management guidance to commercial clients during a critical market period.
- Created Wells Fargo’s international website strategy and governance framework, collaborating with legal, compliance, risk, product, and regional teams across Canada, EMEA, APAC, and LATAM.
- Introduced Microsoft Dynamics 365 marketing capabilities, improving campaign visibility, reporting, and marketing operations.
- Built international acquisition campaigns that increased regional engagement across APAC, EMEA, Canada, and the Americas.
- Created executive-facing content, webinars, websites, thought leadership initiatives, and digital marketing programs supporting customer acquisition, relationship expansion, and revenue growth.
Vice President, Marketing Program Manager 2
Wells Fargo Bank
California
11.2018 - 10.2020
- Created and managed a marketing plan that aligned to Treasury Management’s annual strategic initiatives including on-going marketing, building out new sales enablement capabilities linked to real-time marketing AI tracking through Microsoft Dynamics 365 and product launch support.
- Managed the publishing and creation of content on the pivotal digital site Treasury Insights https://global.wf.com/treasury-insights/. All marketing created was categorized in 4 critical areas of strategic focus and delivered via omni channels: email, social media, on-us marketing etc.
- My expertise for the business was AI marketing technologies and digital/social media marketing. We managed on-going marketing campaigns that occurred monthly, quarterly, annually and in addition, my team supported product launches and was a stakeholder to development timeline, promotion, contingencies and reporting.
- Outside of my main role, I was Commercial Banking’s marketing lead for delivering sales enablement and marketing technologies to the forefront. Acted as a lead consultant for marketing analysis and reporting and created the “go to” model for quick action webinars, legal and compliance matrix and system delivery and social media content and paid digital strategy.
- In March 2020, I was asked to create a legal and compliance approved webinar in one week. https://global.wf.com/hub_webinar/managing-treasury-risks-challenging-times-tm5029/ This ended up being a series of COVID webinars but traditionally due to many regulatory variables, WF marketing teams planned webinars 3-6 months in advance. My innovative techniques allowed WF to be one of the first financial institutions that came out with BCP content and directly addressed customers during a unique time in business. In fact, it was recognized in several publications some links are no longer working https://wpoa.us/vibe-tools-resources-information-and-connections-bulletin-march-23-27-2020/. I also supported the creation of the Commercial Banking COVID page https://www.wellsfargo.com/com/focus/covid19-updates/ that became the hub for all lob resources and site for the COVID webinar series. Our team won a Monument Award for this work, and I was individually recognized for my work on the COVID webinar series.
AVP, Marketing Program Manager/Marketing Consultant 3
Wells Fargo Bank
California
11.2013 - 08.2016
- Manage marketing for Foreign Exchange and International Treasury Management for Corporate/Commercial, eCommerce, WIM, BBG, community bank and GFI-US customers: support implementation and management of integrated marketing campaigns that increase awareness and revenue deepen customer relationships, support revenue growth, and technology projects.
- Support 6 lobs with sales and marketing needs
- Lead revenue driving social media and SEM marketing programs during peak travel seasons
- Lead several large thought leadership campaigns that included social and digital marketing with high value clients such as Uber @ major U.S. events throughout the year – This included organizing pre and post event activities for clients and media exposure
- Created invite/event registration process for FX/ITM/ITS/GFI marketing sales team events and partnered with marketing consultant to create an Event in a Box to support implementation
- Manage the partnership with other LOB marketing and sales teams to execute marketing programs, thought leadership articles, and campaigns, resulting in revenue lift
- Took lead in eFX marketing redesign that resulted in new client facing video series, landing page and external marketing tools that is now leveraged at major events and conferences
- Created and managed first webinar for FX and podcast for WIM FX
- Develop pivotal FX Deposit and Advanced Solutions guides for WIM FX – which is now used in every client meeting
- Managed dashboard analytics for international marketing, provide analysis on measurable campaigns and accountable for sales results
- Created and managed International Marketing Group Sponsorship data/analytics to determine success and opportunities within each LOB sponsorship (prior to centralization of sponsorships)
Assistant Vice President, Marketing Program Manager
Wells Fargo
California
01.2013 - 01.2016
- Assistant Vice President, Marketing Consultant III | 2011 – 2013
- Assistant Vice President, Sales & Marketing Development Consultant III | 2006 – 2011
- Branch Manager | Personal Banker | Lead Teller | 2000 – 2006
- Career progression spanning nine promotions over 21 years with Wells Fargo, supporting marketing strategy, acquisition programs, sales enablement, customer engagement, product marketing, business development, and retail banking leadership initiatives.
- Seasoned program manager with extensive experience and knowledge of Wells Fargo financial services, sales, and marketing including individual products (International, Retail, Wholesale and Consumer Lending), marketing distribution channels (online, phone, in-branch, mail, digital and social media), and customer experiences within (Retail, Small Business, WIM and Wholesale).
- Expert in Digital and Social Media marketing platform campaigns (Facebook, LinkedIn, Twitter, SEM and SEO), Content management and execution, Legal and Compliance communication and retention standards (expert level knowledge of regulations within International, Consumer Lending and Retail Marketing for Financial Institutions).
- Led International and U.S. marketing Legal and Compliance process, standards and system use from Sharepoint to Aprimo. Became Commercial Banking lead marketing representative for the Cross Enterprise Legal Counsel Committee.
- SME in WF marketing data analysis and reporting. Including but not limited to establishing A/B testing campaigns through use of tailored campaign engagement and sales conversion tracking.
- Skilled at creating Senior/Executive level reports and presenting campaign results, key learnings and recommendations for future opportunity or program improvements
- Proven analytical, organizational, project management and problem-solving skills
- Responsible for managing programs that builds brand awareness, acquisition of new clients and retain and expand on existing portfolios/retention
- Resourceful and can be counted on to take on challenging projects, manage multiple high-profile projects at one time, and collaborate with multiple LOBs and/or teams to complete projects
- Skilled in creating Retail Communication Templates/Program/Product Group Materials and publishing content on Internal/External Wells Fargo websites
- Advanced skills with Microsoft Excel, Word, Power Point, Publisher, Adobe Professional, Snag–it, Open Text, Aprimo, Photoshop, Virtual Classroom, Lync, Microsoft Dynamics 365, Jira, Google Analytics
- 6 years of Senior Facilitation with large audience (50+ participants) presentation background
- Certified to create and develop training/presentation materials for Financial Service products for in-person or virtual training sessions
AVP, Marketing Consultant 3
Wells Fargo Bank
California
11.2011 - 11.2013
- Managed the execution of Cross-Credit and Home Equity acquisition offers, advertising and integration: developed team member marketing communications and sales readiness
- Responsible for executing focused acquisitions channel marketing and sales development programs for Home Equity and Smarter Credit while supporting The Private bank and WFCC
- Authored and distributed the weekly Home Equity Review Newsletter for Regional Bank Footprint that focused on various sales practices, tools, market news, testimonials, and important product group changes.
- Developed Regional Bank communications/overviews/ and training materials to support campaigns and promotions and adhere to Wells Fargo Brand and Legal/Compliance standards.
- Provided content direction, edit communications, sales tools; ensure programs/projects incorporate Smarter Credit /Cross Credit Channel value prop messaging
- Facilitated ongoing Wells Fargo Banker Recognition program and developed creative elements and reporting analysis for WF footprint
- Partnered with local community sponsorship marketing leads to manage district level recognition events for bankers and branches
AVP, Sales & Marketing Development Consultant 3
Wells Fargo Bank
California
03.2006 - 10.2011
- Managed the product training and sales effectiveness for Home Equity, Personal Credit and Auto Finance within Western WF Footprint: spearheaded a number of key projects – integrated credit marketing into every onboarding credit class for bankers, created the Home Equity Leads & Offers module for WF, developed Smarter Credit launch retail team member content
- Achieved a 233% sales production lift for assigned territory
- Collaborated with Retail Banking leadership and influenced credit training change in Southern California and Orange County regions that resulted in Credit Application and Board Rate lift
- Led business case and implemented product team access to retail reporting to further sales performance analysis and regional support – Compass, Opportunity Cube/ROPI, SVP and Hogan
- Acted as Marketing Liaison for SDC team and provided SME content/feedback on large Retail Bank acquisition marketing campaigns
- Managed and developed two SDC team members to level 2 roles
- Jan ’03 – Feb ’06 Wells Fargo Bank – Retail – Branch Manager
- Jan ’01 – Dec ’02 Wells Fargo Bank – Retail – Personal Banker
- May ’00 – Dec ’00 Wells Fargo Bank – Retail – Lead Teller
Education
Associate of Science - Business Administration
Mt San Antonio College
Walnut, CASkills
- Go-to-Market Strategy (GTM)
- BFSI Industry Marketing
- Strategic Partnerships
- Ecosystem Development
- Account-Based Marketing (ABM)
- Marketing-Sourced Pipeline
- Revenue Growth
- Executive Communications
- Customer Advocacy
- Thought Leadership
- Sales Enablement
- Integrated Campaigns
- Marketing Analytics
- ROI Optimization
- Global Stakeholder Management
- Cross-Functional Leadership
- Media planning
- Marketing analytics
- Creative direction
- CRM management
- Customer segmentation
- Mobile marketing
- International marketing
- Agency management
- E-commerce strategy
- Localization strategies
- Influencer partnerships
- Problem-solving abilities
- Team collaboration
- Creative thinking
- Active listening
- Effective communication
- Adaptability and flexibility
- Decision-making
- Team building
- Client relationship management
- Analytical thinking
- Goal setting
- Staff management
- Interpersonal communication
- Public speaking
- Complex Problem-solving
- Strategic planning
- Social media strategy
- Marketing plan development
- Crisis management
- Data analysis
- Market research analysis
- Marketing strategy development
- Customer relationship management (CRM)
- Professional demeanor
- Problem-solving aptitude
- Creative and innovative
- Strategic planning and alignment
- Public and media relations
- Data analytics
- Root-cause analysis
- Negotiation
- Social media management
- Brand-building strategies
- Vendor relations
- Performance metrics
- Competitor analysis
- Marketing campaign development
Certification
- Wells Fargo Open Text Publishing Certified
- Aprimo/MRM Trained
- Comprehensive Wells Fargo Home Equity Group & Credit Training Course Certified
- Running an Efficient Store (SME) – Regional Banking
- Skill Building for Facilitators Workshop - Regional Banking
- Situational Leadership II – Regional Banking
- Creating an Inclusive Environment – Regional Banking
Timeline
Senior Global Marketing Manager, Strategic Accounts & BFSI
Iron Mountain
04.2022 - Current
Vice President, Marketing Program Manager 2
Wells Fargo Bank
11.2018 - 10.2020
Vice President, Marketing Program Manager 2
Wells Fargo Bank
09.2016 - 10.2021
Vice President, Marketing Program Manager II
Wells Fargo
01.2016 - 01.2021
AVP, Marketing Program Manager/Marketing Consultant 3
Wells Fargo Bank
11.2013 - 08.2016
Assistant Vice President, Marketing Program Manager
Wells Fargo
01.2013 - 01.2016
AVP, Marketing Consultant 3
Wells Fargo Bank
11.2011 - 11.2013
AVP, Sales & Marketing Development Consultant 3
Wells Fargo Bank
03.2006 - 10.2011
Associate of Science - Business Administration
Mt San Antonio College
Awards
Marketing Momentum Award Winner – 4x, Quarterly Marketing Champion – 8x, Marketing Innovation Award Winner, Quarterly Champion Team Award – 3x, Shared Success Award – 20+