Magdalena Azouri
Irvine
Summary
Results-driven Global Media Asset Senior Manager with 10+ years of experience in the sales, marketing, and event industries. Creative and innovative problem-solver with a strong attention to detail. Highly organized and adaptable team player with strong interpersonal skills. Able to effectively manage and optimize media assets to drive business growth and maximize ROI.
Overview
11
11
years of professional experience
Work History
Global Media Asset Senior Manager
GoDaddy
09.2022 - Current
- Manage and delivered high volume of media assets across all paid media channels (TV, OTT, OLV, Audio, Social, Display, OOH)
- Provide creative assessment and recommendations across all paid media channels
- Developed and maintain best practices across paid media channels
- Implement strategies to optimize the global media asset management system, ensuring efficient and effective organization and retrieval of digital media assets
- Collaborate with cross-functional teams to develop and execute global media asset management strategies that align with business objectives and drive measurable results
- Request and communicate creative needs to cross functional teams depending on the business objective
- Identify opportunities for process improvement and automation within the global media asset management system to increase efficiency and reduce manual effort
- Audit and assess current media assets to identify inaccuracy and recommend improvements
- Analyze market trends and competitor activity to identify opportunities for creative improvement
Global Traffic Manager
GoDaddy
03.2020 - 09.2022
- Evaluated and recommended changes on the creatives to optimize performance
- Achieved ROAS through creative optimization
- Analyzed creative performance and provided insights and recommendations to improve overall performance
- Oversaw delivery of final assets for TV, OTT, OLV, Audio
- Communicated best practices and media technical requirements to the Production Team
Global Media Coordinator
GoDaddy
06.2018 - 03.2020
- Created and communicated traffic instructions to internal teams and media partners worldwide
- Monitored media schedules and maintained deadlines for global campaigns
- Maintained communication flow with staff to ensure airing of TV, OTT, OLV, Audio
- Represented media operational needs in various phases of campaign development
- Alerted teams to deadlines, while also identified and troubleshot problems
- Developed standard processes for media delivery
- Developed and maintained database for all Global Creatives
PROMOTIONS AND EVENT SPECIALIST
Polnet Communications, Ltd
03.2013 - 07.2017
- Successfully launched new radio stations ( 1300 AM, 104.7 FM and 107.1 FM) without marketing budget using existing resources and tools
- Reached out to new clients, established and maintained business relationships with White Sox, Ravinia Festival, Cirque Du Soleil, Lyric Opera which increased radio brand awareness
- Redesigned radio logo, modernized radio and TV gadgets gear and promotional material
- Created content for press releases, presentations and managed all public relations activities
- Planned, organized and lead Grand Family Picnic which gathered approximately 5,000 people each year
- Oversaw, organized and planned corporate and other special events (Polish Constitution Day Parade, Christmas and New Year's Parties)
- Planned, organized and promoted Miss Polonia Illinois USA which is one of the most prestigious beauty pageant in Illinois
- Planned and implemented customized media and marketing strategies
- Promoted events on Polvision TV and Polish Radio 1030 AM, 1300 AM, 104.7 FM and 107.1 FM
Education
Master of Science of Journalism - Media Marketing and PR
University of Warsaw
2005
Skills
- Detail Oriented
- Organized
- Problem Solving
- Ability to Work Under Pressure
- Multitasking
- Adaptable
- Creativity
- Self Motivation
- Flexible
- Collaboration
Accomplishments
- Workfront
- JIRA
- Miro
- Bynder (DAM)
- Frame.IO
- M365
- Confluence
- Smartsheet
Timeline
Global Media Asset Senior Manager
GoDaddy
09.2022 - Current
Global Traffic Manager
GoDaddy
03.2020 - 09.2022
Global Media Coordinator
GoDaddy
06.2018 - 03.2020
PROMOTIONS AND EVENT SPECIALIST
Polnet Communications, Ltd
03.2013 - 07.2017
Master of Science of Journalism - Media Marketing and PR
University of Warsaw
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