Anastasiia Morozova
Calgary,AB
Summary
Dynamic Digital Marketing Coordinator with a proven track record at Freelance, specializing in optimizing paid campaigns and enhancing brand visibility. Expert in Google Analytics and project management, I drive conversion rates through strategic advertising and creative design. Adept at collaborating with clients to achieve marketing objectives and deliver impactful results.
Overview
4
4
years of professional experience
Work History
Digital Marketing Coordinator
Freelance / Self-Employed
03.2022 - Current
Digital Marketing Coordinator (Freelance / Self-Employed)
Calgary, AB | March 2022 – Present
- Planned, launched, and optimized paid advertising campaigns using Meta Ads Manager (Facebook & Instagram)
- Coordinated digital marketing activities to support brand awareness and lead generation
- Developed advertising strategies aligned with business goals and budgets
- Designed marketing creatives using Figma (ads, visuals, promotional assets)
- Created and tested ad creatives, copy, and audience targeting to improve campaign performance
- Monitored and analyzed key metrics including CTR, CPC, and conversions
- Managed advertising budgets and ensured efficient spend allocation
- Prepared performance reports and provided insights for optimization
- Collaborated with clients and stakeholders to define marketing objectives and timelines
Education
High School Diploma -
Odesa National Economic University
Odesa, Ukraine07-2015
Skills
- Video editing
- Google analytics
- Conversion rate optimization
- E-commerce strategy
- Digital marketing
- Trend identification
- Graphic design
- Project management
- Social media tools
- Digital marketing management
- Content creation
- Social media marketing
- SEO
Languages
English
Elementary
Ukrainian
Native or Bilingual
Russian
Native or Bilingual
Chinese (Mandarin)
Elementary
Timeline
Digital Marketing Coordinator
Freelance / Self-Employed
03.2022 - Current
High School Diploma -
Odesa National Economic University