MIRAFI HEMNANI
Toronto
Summary
Results-driven digital marketer interested in developing and implementing strategic online marketing initiatives. Ambitious about enhancing brand visibility, driving lead generation, and optimizing conversion rates. Adept at leveraging data analytics to inform decision-making and refine digital strategies. Proficient in SEO, SEM, social media management, email marketing and content creation. Demonstrated ability to collaborate cross-functionally and adapt to evolving industry trends. Working knowledge of WordPress, Wix and Elementor.
Overview
8
8
years of professional experience
Work History
Digital Marketing Coordinator
Samplits Inc.
09.2024 - Current
- Analyzed web analytics data to optimize website performance and user experience, resulting in increased conversions.
- Monitored competitor activity to identify trends, respond quickly to market changes, and maintain a competitive edge in the industry.
- Executed influencer marketing partnerships for enhanced brand awareness and reach among target audience segments.
- Managed social media accounts to grow follower base, increase engagement, and drive website traffic.
- Developed and implemented campaigns for email, online advertising, search engines and direct mail.
- Collaborated with cross-functional teams for the successful execution of integrated marketing campaigns.
Digital Marketing Specialist
Blush and Burgundy Salon
05.2023 - Current
- Executed digital marketing campaigns across multiple channels, including SEO, SEM, email marketing, and social media to increase both organic and inorganic traffic
- Achieved improved website traffic through successful SEO strategies
- Managed and optimized Google Ad, meta-ad and Snapchat ad campaigns with A/B testing resulting in increased click-through rates
- Collaborated with cross-functional teams to ensure brand consistency and alignment with overall marketing goals
Client Service Representative
Teleperformance
01.2024 - 12.2024
- Providing exceptional customer service and support to clients via phone, email, and chat
- Resolving customer inquiries, complaints, and issues in a timely and professional manner
- Effectively managing and documenting customer interactions using CRM systems
- Collaborating with team members and supervisors to meet performance goals and improve service quality
- Demonstrating product knowledge and staying up-to-date on company offerings and promotions
- Participating in ongoing training sessions to enhance skills and knowledge of products and services
- Handling escalated customer concerns with empathy and problem-solving skills to ensure customer satisfaction
- Maintaining confidentiality and security of customer information in accordance with company guidelines
- Contributing to a positive work environment through teamwork, professionalism, and a customer-centric approach
Social Media Manager
Animal Care Zone (NGO)
10.2022 - 05.2023
- Executed digital marketing campaigns across multiple channels, including SEO, SEM, email marketing, and social media
- Successfully increased online engagement by 40% contributing to enhanced brand awareness
- Monitored and analyzed performance metrics, providing regular reports to inform strategic adjustments
- Developed and implemented successful social media campaigns for brand awareness
Business Developer and Client Consultant
SunStratergic
02.2018 - 02.2021
- Provided strategic consulting services to clients, analyzing the marketing needs for their business, and delivering tailored solutions that align with their objectives
- Collaborated with cross-functional teams to ensure seamless implementation and client satisfaction
- Achieved improvement in client retention by developing and implementing proactive communication strategies, conducting regular check-ins, and addressing client concerns promptly
- Conducted in-depth needs assessments and market research to identify upsell and cross-sell opportunities, resulting in increased revenue from existing clients
- Acted as the primary point of contact for clients, fostering positive relationships and managed project administration, internal and external communications
Communication and Event Coordinator Intern
94.3 MY FM Rajkot
05.2017 - 01.2018
- Oversaw marketing events and communications for On-site, Telephone and Digital Campaigns
- Prepared communication material for Events and Digital Marketing Campaigns
- Prepared social media posts and communication materials for the company page
- Coordinated events and marketing activities for all the events
Education
MARKETING MANAGEMENT - DIGITAL MEDIA
Lambton College
12.2025
BA - MULTIMEDIA AND MASS COMMUNICATION
St. Paul's institute of communication and education
03.2022
Skills
- PPC campaigns
- CRM management
- Video editing
- Product marketing
- Brand strategy
- Social media tools
- Digital marketing management
- Email marketing campaigns
- Content creation
- Social media marketing
Volunteer Experience
HOD Marketing. Annual College fest, St. Paul’s institute of communication and education, Mumbai, MH, Strategically drove the marketing efforts for the Annual College Fest., Oversaw dynamic campaigns across multiple channels that have increased student engagement and event attendance., Successfully secured more sponsorship revenue through targeted outreach and partnership development., Collaborated seamlessly with cross-functional teams to ensure a cohesive and impactful fest experience, while fostering positive relationships with media outlets to boost press coverage and community visibility.
Courses and specializations
- Advanced Sales and Marketing Diploma - L.I.P.S institute, Mumbai
- Meta ads certificate - Meta
- HubSpot Email Marketing - HubSpot
- Project Management - Google-Coursera
- Google search and display ads- Google
- Google Analytics - Google
Languages
English
Full Professional
Timeline
Digital Marketing Coordinator
Samplits Inc.
09.2024 - Current
Client Service Representative
Teleperformance
01.2024 - 12.2024
Digital Marketing Specialist
Blush and Burgundy Salon
05.2023 - Current
Social Media Manager
Animal Care Zone (NGO)
10.2022 - 05.2023
Business Developer and Client Consultant
SunStratergic
02.2018 - 02.2021
Communication and Event Coordinator Intern
94.3 MY FM Rajkot
05.2017 - 01.2018
BA - MULTIMEDIA AND MASS COMMUNICATION
St. Paul's institute of communication and education
MARKETING MANAGEMENT - DIGITAL MEDIA
Lambton College
Similar Profiles
Anisha BishnoiAnisha Bishnoi
Cashier at Tyndale University CafeteriaCashier at Tyndale University Cafeteria
Vaishali GuptaVaishali Gupta
Awareness and Acquisition Intern at Rothmans Benson & HedgesAwareness and Acquisition Intern at Rothmans Benson & Hedges
Shane MarlattShane Marlatt
Scaffold Superintendent at Newcrest MiningScaffold Superintendent at Newcrest Mining
NATHAN OSTAFICHUKNATHAN OSTAFICHUK
Senior Account Executive at Agility PR SolutionsSenior Account Executive at Agility PR Solutions
Taylor SonntagTaylor Sonntag
Digital Marketing Coordinator at ColliersDigital Marketing Coordinator at Colliers