Proven Digital Account Strategist and Selling Partner Account Representative with a track record of driving growth and enhancing account performance for Teleperformance and Amazon. Expert in keyword optimization and team collaboration, adept at leveraging data analysis to exceed marketing goals. Skilled in navigating complex digital landscapes to achieve tangible results.
* Supporting Google by driving the adoption of Local Services Ads - Google' among 'Small and Medium Business'.
* Creating use cases to align with customers' marketing needs by building a thorough understanding of the product.
* On boarding new businesses by performing a thorough needs assessment and elucidating the benefits of 'Local Services Ads - Google' to Decision Makers.
* Leveraging Salesforce CRM to send out emails, track existing opportunities and log new leads.
* Initiate and maintain contact with the Ad Agency for Marketing Support
* Develop and organize meetings and other events for information purposes.
* Lead weekly, & monthly meetings discussing the Local service ads and google ads metrics such as
impressions, analyzing the account performance and accordingly implementing solutions.
* To obtain information regarding the customers business goals and build market intelligence.
* Reviewing service complaints & supporting the complaints lead with resolution & follow up.
* Determine & execute escalations processes for both urgent & non-urgent clients.
* Work in collaboration with marketing agencies to gain insights about the challenges to improve their
Google Local Service Ads account using effective client’s needs assessment.
* Leveraging Salesforce CRM to send out calls, emails, track existing opportunities and log new leads.
* Successfully troubleshoot or escalate issues and feedback through appropriate channels of support.
* Overseen Amazon Seller Central accounts, ensuring accurate product listings, pricing, inventory management, and timely shipments (FBA & Easy Ship).
* Maintained the performance of Amazon listings, including keyword optimization, product descriptions, and images, as per Amazon guidelines.
* Advised clients by aligning their business needs in an ever-changing business environment.
* Implemented strategies to maximize sales, including promotional campaigns, deals, and seasonal offers.
* Analyzed performance by reviewing customer feedback to identify trends, opportunities, and areas for improvement.
* Worked with marketing teams to create Amazon-specific content, including enhanced brand content (EBC) and A+ content.
* Raised tickets to the dedicated teams for any issues occurred.
* Optimized Campaigns by suggesting the use of Sponsored Products.
* Worked with the FBA warehouse team for any misses on the shipment by raising tickets.
* Used Amazon analytics tools (e.g., Amazon Seller Central reports, Brand Analytics) to track key performance indicators (KPIs) and adjust strategies accordingly.
* Worked closely with Category Manager, Tech team, logistics, and inventory teams to ensure smooth product launches and stock availability.
* Provided inputs to the Program Managers for the enhancement of SOPs and Process.