Alisha Arora

• Led content creation for the company’s promotional efforts, consistently producing engaging content for TikTok, Pinterest, YouTube, Instagram, and Facebook to enhance brand visibility and audience engagement.
• Identified, developed, and implemented revenue-generating opportunities for job fairs in alignment with business objectives, monitoring overall effectiveness throughout the process.
• Promoted live events through strategic social media campaigns to increase visibility and attendance.
• Managed logistics for 12 annual events, overseeing up to 40 employers, including their presentations, breakout rooms, and live chat interactions.
• Executed career fair promotions across multiple platforms, including Facebook, EventBrite, Black Press Media websites, and local radio channels.

Tools : Facebook Ads Manager, TikTok Analytics, Google Analytics, Canva, InDesign

• Supporting property managers with their portfolios, ensuring effective management and coordination of various tasks and projects.
• Enhancing communication and relationships with stakeholders, including tenants, property owners, and vendors, to improve overall engagement and satisfaction.
• Implementing strategies and processes that increased operational efficiency by 40%, streamlining workflows, and optimizing property management practices.
• Achieving 100% satisfaction rate from managers by providing exceptional support and addressing their needs effectively.
• Drafting meeting agendas and minutes, and distributing them in a timely manner to ensure clear communication and follow-up on action items.
• Compiling and reviewing financial budgets, invoices, and bank receipts to avoid discrepancies and improve financial procedures. Handling payment inquiries, tracking payment records, and providing solutions, achieving a 90% satisfaction rate.

Tools - Zoho CRM, Yardi, MS Office

• Oversaw and managed social media accounts, including LinkedIn and Instagram, to enhance brand visibility and engagement.
• Developed and produced visually compelling content using tools such as Canva and Capcut, ensuring alignment with industry trends and brand standards.
• Monitored and analyzed social media metrics to assess campaign effectiveness. Achieved 67% increase in LinkedIn post impressions, 2800% growth in follower count, 58% rise in search appearances, and 2100% increase in engagement.
• Prepared and delivered detailed reports on social media performance, including metrics on reach, impressions, engagement, and follower growth, with actionable recommendations for ongoing improvement.

Tools - Canva, Capcut, Google Analytics

• Assisted in developing and designing engaging social media content, including text, images, and videos, tailored to various platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Conducted research on industry trends, competitor activities, and audience preferences to inform content creation and strategy development.
• Provided general administrative support to social media and marketing teams, including organizing files, coordinating meetings, and assisting with other tasks as needed.
• Analyzed and reported Key Performance Indicators (KPIs) providing actionable insights for continuous improvements.