Alanna Gell
Calgary,AB
Summary
Strategic sales professional with proven success in executing regional go-to-market strategies, significantly enhancing market presence in Alberta and British Columbia. Expertise in executive-level selling and managing complex deal cycles, fostering growth through strong relationship-building. Recognized for exceptional communication, negotiation, and pipeline management capabilities.
Overview
14
14
years of professional experience
Work History
Senior Account Executive Western Canada
SmartONE Solutions (Remote)
Calgary, Alberta
09.2023 - 01.2026
- Led the Alberta market expansion, developing the regional go-to-market & account strategy.
- Closed $5.2M in sales and built a $130M+ active pipeline in Salesforce.
- Established strong relationships with major land developers, builders, and C-suite stakeholders.
- Gathered competitive intelligence to refine product positioning and sales strategy.
- Launched new market initiatives, driving increased adoption and revenue growth.
- Delivered technical sales training ensuring accurate, consistent solution delivery.
- Collaborated cross-functionally with internal teams and telco and integration partners to resolve technical and pricing challenges and enable scalable deployments.
Territory Account Manager – Retention
Telus Business
12.2020 - 09.2023
- FY 2021: Wireline CAR = 167% to target (End Q3)
- FY 2021: Member of the Canadian Professional Sales Association
- Completed SOAR: Surge of Accelerated Revenue Course
- Completed Leadership Selling Crash Course
- FY 2021: Member of the Calgary Connections Team
- TELUS is a leading national telecommunications company in Canada, with 9.6 billion of annual revenue and has over 12 million customer connections.
Sales Executive – Mid Market
Telus Business
08.2018 - 12.2020
- FY 2020: Received Premier Club Distinction
- FY 2019: Finished the year at 188% to target
- FY 2019: No Plan B Top Performer, recognized for an extremely successful first half of the year. Top 5% of Mid Market wins this.
- Member of the TELUS Engagement Leadership Team.
- TELUS is a leading national telecommunications company in Canada, with 9.6 billion of annual revenue and has over 12 million customer connections.
Facility Service Sales Representative, Hospitality
Cintas Canada Ltd
06.2017 - 08.2018
- Cintas Summit Club Winner, Q1 FY17 for exceeding quarterly sales targets
- 100% new business development sales focus: Exceed 16 new sales presentations each week
- Conduct a minimum of 3 follow-up presentation calls each week
- Maintain 50 plus cold calls each week
- Territory: Southwest Calgary to Banff
- Build rapport with potential customers, identify areas of opportunity, present products and services, outline business advantages, negotiate and close contracts
- Coordinate product installs between service teams and customers
- Act as a Career Development mentor to train new and existing sales representatives
- Team leader for weekly sales safety meetings
- Proficient in the use of Dynamics CRM database software to manage all sales activities
- Cintas leads the industry in supplying corporate identity uniform programs, providing entrance and logo mats, restroom supplies, promotional products, first aid, safety, fire protection products and services, and industrial carpet and tile cleaning.
Market Development Sales Representative
Cintas Canada Ltd
06.2014 - 06.2017
- Awarded Top Company Sales Team, Q4 FY16, Cintas award ranked out of 400+ Cintas locations
- Awarded 100 Renewal Club Member, Cintas annual award for re-securing established business
- Awarded Market 60 Team of the Quarter, Q1 FY16, Cintas award for highest achieving sales team of the quarter
- Awarded Western Canada Team of the Year, FY15, Cintas annual award for the best performing sales team
- Achieved 6 out of 8 Cintas Summit Clubs
- Selected to present at Reno Nevada, USA, 2016 International Sales Conference on How to Maximize Sales at Cintas
- Territory: Central Calgary and Southeastern British Columbia (Golden to Cranbrook)
- Hybrid role with 80% account management and 20% new business development sales and focus was on increasing business within existing customer accounts
- Managed over 1500 customers in 11 service routes
- Negotiated new contracts and renewal service contracts
- Customer liaison for market development, customer satisfaction and customer retention
- Provided explicit information between customers and Cintas service teams and ensured correct products and services were provided by service teams
- Evaluated week-to-week performance of service teams and lead weekly meetings identifying areas of improvements and opportunity
- Trained new employees from hire to certified sales representative
- Cintas leads the industry in supplying corporate identity uniform programs, providing entrance and logo mats, restroom supplies, promotional products, first aid, safety, fire protection products and services, and industrial carpet and tile cleaning.
Facility Service Sales Representative, Industrial
Cintas Canada Ltd
06.2012 - 06.2014
- Awarded Best New Sales Representative FY13
- Achieved 5 out of 8 Cintas Summit Clubs
- 100% new business development sales focus: Exceed 16 new sales presentations each week
- Conduct a minimum of 3 follow-up presentation calls each week
- Maintain 50 plus cold calls each week
- Territory: Northeast Calgary to Red Deer
- Initiated contacts and met face to face with multiple potential customers each week
- Built rapport with potential customers, identified areas of opportunity, presented products and services, negotiated and closed contracts
- Coordinated product installs between service teams and customers
- Cintas leads the industry in supplying corporate identity uniform programs, providing entrance and logo mats, restroom supplies, promotional products, first aid, safety, fire protection products and services, and industrial carpet and tile cleaning.
Education
Bachelor of Management - Marketing
University of British Columbia
Kelowna, B.C.06.2012
Skills
- New market development & territory expansion
- Enterprise & complex solution selling
- Strategic account acquisition, retention & growth
- Contract negotiation & multi-stakeholder deal execution
- Cross-functional collaboration (software, engineering, product, marketing)
- Consultative, value-based sales methodology
- Executive relationship management
- Pipeline creation, forecasting & CRM discipline
- Critical thinking, analysis & problem solving
Degree
B.B.M.
References
References available upon request.
Timeline
Senior Account Executive Western Canada
SmartONE Solutions (Remote)
09.2023 - 01.2026
Territory Account Manager – Retention
Telus Business
12.2020 - 09.2023
Sales Executive – Mid Market
Telus Business
08.2018 - 12.2020
Facility Service Sales Representative, Hospitality
Cintas Canada Ltd
06.2017 - 08.2018
Market Development Sales Representative
Cintas Canada Ltd
06.2014 - 06.2017
Facility Service Sales Representative, Industrial
Cintas Canada Ltd
06.2012 - 06.2014
Bachelor of Management - Marketing
University of British Columbia