Trevor Holowatiuk
Sherwood Park,Alberta
Summary
Results-oriented Regional Sales Manager with a high level of energy and a passion for providing exceptional customer service and driving sales. Proven track record in increasing sales volume by identifying and capitalizing on business opportunities, as well as implementing effective sales programs. Possesses excellent multitasking, problem-solving, and communication skills, enabling critical thinking to drive successful outcomes. Demonstrated expertise in reducing turnover and minimizing shrinkage. Dedicated to selling products ethically and utilizing market-driven approaches. Skillfully enhances product distribution and availability to achieve targeted territorial growth.
Overview
15
15
years of professional experience
Work History
Territory Sales Manager - Western Canada
Westlake - Royal Building Products
05.2024 - Current
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Increased sales revenue by developing and implementing strategic territory plans.
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
- Set ambitious yet achievable sales targets for the territory team; provided motivation through ongoing coaching and guidance towards goal attainment.
- Established strong relationships with key clients, boosting customer retention rates.
- Established and maintain Key accounts, expanding territory by 15%.
- Monitored competitor activities within the territory, adjusting sales strategies as needed to maintain a competitive edge.
- Provided exceptional support to existing customers, leading to increased repeat business and referrals.
Regional Sales Manager – Western Canada
MITTEN BUILDING PRODUCTS
03.2022 - 03.2024
- Managing $45 Million dollar territory – Edmonton and Calgary branches
- Mentoring, managing and inspiring 25 direct reports
- Manage the daily responsibilities of the Edmonton and Calgary branches
- Develop and implement annual territory budgets and forecasting for the Alberta Region
- Utilize KPI and sales data to develop sales strategies for each branch and region
- Monitor and review gross margin and EBITDA reports for efficiencies and improvements
- Collaborate with Sales and Branch Teams to align regional and company goals
- Build and complete pricing contracts for customers, buying groups and builders
- Conduct monthly, quarterly and annual sales meetings with the Sales Team.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
Provincial Sales Manager – Western Canada
JELD-WEN WINDOWS AND DOORS
01.2019 - 02.2022
- Managing a 53-Million-dollar territory that covers BC, AB, SK and MB
- Currently mentoring and coaching 14 Territory Sales Managers and Inside Sales Staff
- Accomplished Provincial Sales Manager - Western Canada with objectives in recruiting, selecting, orienting, training, assigning, scheduling, coaching, and mentoring employees in assigned territories; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing territory plans; enforcing policies and procedures
- Achieves regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining regional sales system improvements; implementing change
- Meets regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
- Restructuring go to strategy for Western Canada in the Dealer and direct markets.
Regional Sales Manager – Western Canada
BUILDING PRODUCTS OF CANADA
09.2016 - 12.2018
- Managing a 40-million-dollar territory with growth as the priority objective
- Meets regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
- Establishes sales objectives by creating a sales plan and quota for districts in support of national objectives
- Maintains and expands customer base by mentoring Territory Sales Representatives; building and maintaining rapport with key customers; identifying new customer opportunities
- Recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors
- Implements trade promotions by publishing, tracking, and evaluating trade spending
- Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks
- Accomplishes sales and organization mission by completing related results as needed.
Territory Manager, Western Canada
ICYNENE INC.
02.2016 - 12.2018
- Supervised, managed and mentored 13 Branch Managers across Western Canada
- Help implement and strategize an effective communication plan for the Branch Managers to help drive new business in our market
- Aggressively marketed all Icynene products with increased emphasis on new business solutions in the assigned territory
- Work directly with our dealer base, distributors and two step dealers to manage and mentor to grow set sales according to annual budgets with a minimum volume growth of 20% year over year
- Develop the most effective and loyal General Contractor community in the territory using a soft sell and problem-solving approach
- Lead assessment of the customer base to ensure partnership with only the best dealers who are committed to growth, development and total customer satisfaction
- Develop annual dealer business plans including growth and development objectives and measure performance against key metrics
- Work closely with the Provincial Government and local municipalities to help build awareness to the Spray Foam Industry
- Develop and execute an aggressive new dealer/ commercial contractor conversion plan on an annual basis.
Renovation Consultant
DURABUILT WINDOWS AND DOORS
02.2013 - 02.2016
- One of the top producers in the Edmonton office
- Educate and facilitate in home consultations
- Negotiated final contract with homeowners
- Complete all documentation for the install office and install crews
- Introduced and implemented new product lines to new and existing customers
- Conducted training and educational seminars on product with customer base
- Participate in area Home Renovation Shows and local trade shows.
Director of Sales
SHOWHOME PARADE, Edmonton, AB
01.2010 - 02.2015
- Managed, mentored and lead a team to set up schedules for production, shooting and editing of our Television Show on CTV Sundays at 10:00am
- Developed and implanted new business strategies to increase market share in the construction industry (single-family, Condo and Estate Markets)
- Worked existing relationships and foster a referral network to help increase profitability
- Restructured our builder portfolio to better utilize our key team members to service and train our partners on the NEW website
- Help strategize what information to utilize on our website to help drive traffic to the Builder/partners
- Prospected new opportunities to help cross sell our existing client base.
Territory Sales Manager – Builder Market
DURABUILT WINDOWS AND DOORS Edmonton, AB
04.2011 - 06.2012
- Brought on board to build the “Direct Home Builder” market
- Utilized my relationships and existing partnerships to move business over to Durabuilt
- Focused on local manufacturing as an advantage to local support
- Educated and fostered relationships (existing and new) to the valued added with local support and representation
- Tapped in to the CHBA network to develop partnerships for long term growth
- Cold called new builders and renovators with connections to the builder market
- Did Plant/Facility tours with potential partners to help strengthen the value added and knowledge of our Brand
- Help Marketing in the participation for Builder/Home Shows (RCIC, Home and Reno Show)
- Develop and do product presentations to clients to help strengthen the Durabuilt Brand.
Territory Sales Manager
JELD-WEN WINDOWS AND DOORS Edmonton, AB
09.2009 - 04.2011
- Built and managed a book of 3.6 million in sales in the Direct Builder Market
- My focus was to grow and educate our builder channel customers through relationship building strategies and exceed annual sales budgets
- Continually prospect NEW opportunities and assertively close on business
- Introduce/propose potential changes that would help improve the productivity of all product lines to our customers
- Communicate regularly with the management team to utilize shared strategies
- Set up accounts that follow the criteria in the “Direct Builder Channel”
- Always looking for opportunities to promote our Brand and tie our customers to our brand (eg
- Sponsorships, community involvement, CHBA meetings, trade shows)
- Consistently use and maintain a “Customer Management Tracking” system to help maximize communication and potential opportunities
- Develop and present presentations to NEW prospects which included the Architectural market.
Education
Finance - Accounting And Finance
Northern Alberta Institute of Technology
Edmonton, AB04.1992
Skills
Territory expansion
Sales closing
Territory Growth
Business growth and retention
Strategic Planning
Sales Tracking
Sales Training
Sales Presentations
Staff Development
Revenue Generation
Salesforce
Performance Management
Business Development
Languages
English
Native or Bilingual
Timeline
Territory Sales Manager - Western Canada
Westlake - Royal Building Products
05.2024 - Current
Regional Sales Manager – Western Canada
MITTEN BUILDING PRODUCTS
03.2022 - 03.2024
Provincial Sales Manager – Western Canada
JELD-WEN WINDOWS AND DOORS
01.2019 - 02.2022
Regional Sales Manager – Western Canada
BUILDING PRODUCTS OF CANADA
09.2016 - 12.2018
Territory Manager, Western Canada
ICYNENE INC.
02.2016 - 12.2018
Renovation Consultant
DURABUILT WINDOWS AND DOORS
02.2013 - 02.2016
Territory Sales Manager – Builder Market
DURABUILT WINDOWS AND DOORS Edmonton, AB
04.2011 - 06.2012
Director of Sales
SHOWHOME PARADE, Edmonton, AB
01.2010 - 02.2015
Territory Sales Manager
JELD-WEN WINDOWS AND DOORS Edmonton, AB
09.2009 - 04.2011
Finance - Accounting And Finance
Northern Alberta Institute of Technology
Cover Letter
Dear Rockwool Team.
I was excited to see your looking for a Regional Sales Manager for Western Canada. My journey has giving me great experience in the Retail and Dealer channel the last number of years and I have developed some great relationships. Without wishing to sound boastful, I feel that I come to you with a background that is unique and distinctive from any other candidate. I have built great partnerships with all the major buying groups like home Hardware, Castle, Timbermart, CO-OP, Sexton, and others. I also feel my expertise in the Western Canada retail market gives me the experience and credibility in this Market. My core strengths include, but not limited to:
- Provide superior service while maximizing sales and growth opportunities.
- Leading the process of developing revenue growth, acquisition, retention and margin profitability.
- Hunter mentality to seek new opportunities within the Western Canadian territory.
- Build and execute successful sales plans, with support from Marketing and key Team members.
- Strategic communication skills to influence the decision makers.
I have been remarkably successful in the building materials and retail industry and credit it to the relationships fostered through both industries. Being involved in all the trade shows, corporate functions and retail training events have gained me the knowledge through my journey. To this point, it has given me a unique skill set that enables me to continue to build and foster the relationship in Western Canada. I have sound creative and strategic sales attributes that derive tremendous satisfaction from working within a team focused on driving sales and satisfying company objectives for success. I have developed and maintained great relationships over the years in the builder and retail communities and have gained the respect of influencers in the Western Canadian Market and I would have the instant credibility to hit the ground running and make a positive impact immediately. I thank you for the consideration and hope to hear from you soon.
Sincerely,
Trevor Holowatiuk
Cover Letter
Dear Rockwool Team.
I was excited to see your looking for a Regional Sales Manager for Western Canada. My journey has giving me great experience in the Retail and Dealer channel the last number of years and I have developed some great relationships. Without wishing to sound boastful, I feel that I come to you with a background that is unique and distinctive from any other candidate. I have built great partnerships with all the major buying groups like home Hardware, Castle, Timbermart, CO-OP, Sexton, and others. I also feel my expertise in the Western Canada retail market gives me the experience and credibility in this Market. My core strengths include, but not limited to:
- Provide superior service while maximizing sales and growth opportunities.
- Leading the process of developing revenue growth, acquisition, retention and margin profitability.
- Hunter mentality to seek new opportunities within the Western Canadian territory.
- Build and execute successful sales plans, with support from Marketing and key Team members.
- Strategic communication skills to influence the decision makers.
I have been remarkably successful in the building materials and retail industry and credit it to the relationships fostered through both industries. Being involved in all the trade shows, corporate functions and retail training events have gained me the knowledge through my journey. To this point, it has given me a unique skill set that enables me to continue to build and foster the relationship in Western Canada. I have sound creative and strategic sales attributes that derive tremendous satisfaction from working within a team focused on driving sales and satisfying company objectives for success. I have developed and maintained great relationships over the years in the builder and retail communities and have gained the respect of influencers in the Western Canadian Market and I would have the instant credibility to hit the ground running and make a positive impact immediately. I thank you for the consideration and hope to hear from you soon.
Sincerely,
Trevor Holowatiuk
Personal Information
Title: District Sales Manager – Western Canada
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