Aimee Sun
Richmond,BC
Summary
Retail manager with 10+ years of leadership in luxury retail, medical sales, and regulated healthcare manufacturing. Demonstrated success in team building, driving revenue growth, and achieving operational excellence. Expertise in business analysis and enhancing client experiences in competitive markets. Results-driven Store Market Manager with a proven record in KPI analysis and sales strategy implementation. Skilled in team development and client relationship management, consistently achieving measurable growth and operational excellence.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Store Market Manager
LensCrafters
Vancouver
01.2025 - Current
- Surpassed last year's net promoter scores, conversion rates, exam capture rates, and labor efficiency.
- Drove performance through KPI-based strategies, achieving sales targets and increasing patient growth.
- Collaborated with Doctors of Optometry to enhance patient experience and improve clinical throughput.
- Recruited and developed top talent while ensuring compliance with operational and regulatory standards.
General Manager
SMCP Group (Sandro & Maje)
Vancouver, BC
09.2023 - 01.2025
- Surpassed sales targets consistently amid macro and infrastructure disruptions.
- Cultivated high-potential talent into senior stylist and leadership positions.
- Directed visual merchandising, inventory strategy, and clienteling across three brands.
- Sustained low turnover rates through culture-driven leadership.
Department Manager
Burberry
Vancouver, BC
11.2022 - 06.2023
- Delivered 56%+ business growth in five months; ranked #1 sales volume store in Canada.
- Led and developed a 14‑member team across sales and service functions.
- Increased CRM completion from 60% to 96%, achieving national top ranking.
- Implemented high‑impact VM and loss‑prevention routines in ambiguous environments.
Dual Brand Assistant Manager
SMCP Group (Sandro & Maje)
Vancouver, BC
04.2022 - 11.2022
- Developed and managed private social media community of over 3,000 clients for Sandro and Maje, generating appointments as primary business driver.
- Elevated in-store shopping experience by delivering luxurious moments for all clients.
- Contributed 40% of the monthly total store volume for women’s brands.
- Managed team of 9 during two-month period without store manager, ensuring operational continuity.
- Oversaw team sales targets and metrics while nurturing client relationships to drive engagement.
- Set daily goals and motivated team to achieve excellence in performance.
- Reported to regional director and buyers’ team to implement strategic growth initiatives.
Key Holder
SMCP Group (Sandro & Maje)
Toronto, ON
07.2021 - 04.2022
- Achieved top sales as part-time associate, generating over $70K monthly.
- Curated loyal client base of 1,600 via social media, driving daily sales exceeding $5K during COVID lockdown.
- Supported team in surpassing daily sales targets through coaching and KPI analysis.
- Maintained operational excellence to ensure seamless customer experience.
- Executed bi-weekly visual merchandising strategies in collaboration with management.
- Developed lifestyle blog attracting over 100K views and 2,900 followers.
- Contributed to onboarding and training processes for new hires.
General Manager & Sales
Axcelon Dermacare Inc.
06.2018 - 07.2021
- Managed ISO 13485 quality systems and Health Canada regulatory compliance.
- Led QA/QC, regulatory audits, international distributor coordination, and operations.
- Supported strategic, financial, and operational decision‑making at executive level.
- Managed budget allocation and resource distribution effectively.
- Fostered strong relationships with suppliers and healthcare KOLs for collaboration.
- Coordinated customer service initiatives to enhance client satisfaction and retention.
Education
Bachelor of Science - Global Health & Disease, Environmental Health
University of Toronto (St George Campus)
27 King's College Circle, Toronto, ON M5S 1A107-2018
Skills
- Sales strategy implementation
- Marketing initiatives
- Digital marketing
- Client relationship management
- Team development
- KPI and budget analysis
- Regulatory compliance
- Visual merchandising
- Talent acquisition
Websites
Languages
English
Native/ Bilingual
Mandarin
Native/ Bilingual
Certification
ISO 13485:2016 - Quality Management Systems for Medical Devices
Timeline
Store Market Manager
LensCrafters
01.2025 - Current
General Manager
SMCP Group (Sandro & Maje)
09.2023 - 01.2025
Department Manager
Burberry
11.2022 - 06.2023
Dual Brand Assistant Manager
SMCP Group (Sandro & Maje)
04.2022 - 11.2022
Key Holder
SMCP Group (Sandro & Maje)
07.2021 - 04.2022
General Manager & Sales
Axcelon Dermacare Inc.
06.2018 - 07.2021
Bachelor of Science - Global Health & Disease, Environmental Health
University of Toronto (St George Campus)