Summary
Overview
Work History
Education
Skills
Websites
Software
Work Preference
Work Availability
Accomplishments
Timeline
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Ahmed Awad

Ahmed Awad

Cambridge,ON

Summary

Results-driven sales leader with a passion for driving revenue growth and cultivating high-performing sales development teams. Currently serving as Vice President of Sales Development at Planful, where I am proud to lead the top SDR program in the EPM/CPM industry.

Overview

10
10
years of professional experience

Work History

VP of Sales Development

Planful
Toronto, ON
03.2021 - Current

Pipeline Creation and Achievements:

  • 2021 - Achieved 60 million in total pipeline created, 109% to plan.
  • 2022 - Achieved 90 million in total pipeline created, 100% to plan.
  • 2023- Achieved $110 million in total pipeline in 2023, 105% to plan.
  • 2024 - On pace to achieve 130 million in pipeline by EOY, 98% to plan YTD.

Management Infrastructure:

  • Revamped SDR team structure to separate Inbound & Outbound SDR roles.
  • Grew SDR Leadership team to 8, including Directors, Managers, and Team Leads.
  • Scaled SDR team to 35+ SDR's in North America, EMEA & APAC.

Awards and Recognition:

  • Awarded Sales Leader of the Year (2021)
  • Presidents club winner (2021, 2022, 2023)

Director of Sales Development

SysAid
Toronto, ON
01.2021 - 03.2021

Pipeline Growth and Quota Achievement:

  • Record breaking qualified opportunities generated (150% attainment in February and March respectively).
  • Hired 5 Inbound SDRs & 2 Outbound SDRs to grow team size to 10 SDRs.

Short Stay Explanation:

  • Was handpicked by the ELT team at Planful to build out the entire SDR program from scratch. Was given full autonomy and a VP role.

Senior Manager Sales Development

Prophix
Toronto, ON
01.2019 - 12.2020

Pipeline Growth and Quota Achievement:

  • Achieved 212% pipeline growth from 2018 to 2019.
  • Achieved 106% pipeline attainment in 2019.
  • Achieved 100% pipeline attainment in Q1, 2020.
  • Maintained 90% quarterly attainment in Q2, Q3, and Q4 during Covid lockdowns.

Tools Implementation and Team Expansion:

  • Successfully implemented tools like Outreach and Vidyard in 2019.
  • Tripled team size in 2019 to 20 SDRs.

Acquisition:

  • Prophix was acquired by HG Group in January 2021.

Education

Advanced Diploma - Finance

Sheridan College
Mississauga, ON
06-2015

Skills

  • Pipeline Strategy Development
  • Pipeline Analytics and Reporting
  • Leadership and Team Management
  • Sales Training and Development
  • Performance Management
  • Hiring and Recruitment
  • Sales Tools Implementation (eg, Outreach, Vidyard)
  • Quota Achievement and Sales Targets

Software

Salesforce

Outreach

Orum

ZoomInfo

G-Sheets

6Sense

Work Preference

Work Type

Full Time

Work Location

HybridRemote

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments

  • Two Time Presidents Club Winner
  • 2021 Planful Sales Leader of the Year

Timeline

VP of Sales Development

Planful
03.2021 - Current

Director of Sales Development

SysAid
01.2021 - 03.2021

Senior Manager Sales Development

Prophix
01.2019 - 12.2020

Advanced Diploma - Finance

Sheridan College
Ahmed Awad