Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Kennedy Hoyte

Edmonton

Summary

Results-driven business development professional with extensive experience in market expansion and strategic planning. Known for fostering strong team collaboration and consistently achieving targets. Dependable and adaptable, ensuring alignment with evolving business needs, while excelling in negotiation and relationship-building.

Overview

10
10
years of professional experience

Work History

Senior Business Development Representative

Purple Sales
02.2024 - Current
  • Acquired three new clients monthly through strategic cold calling and emails
  • Ten meetings on average generated monthly for Purple clients
  • Assist CEO in presentation and closing of new deals (I've closed 100k on my own)
  • Mentored junior team members on best practices for successful business development strategies and techniques
  • Work with Marketing executives to fine tune inbound campaigns and SEO optimization

Account Executive

Mindfield Recruiting
03.2023 - 11.2023
  • Vastly increased awareness of RPO across Canada
  • Maintained and built a profitable pipeline of repeat customers
  • Closed 4 Enterprise level accounts resulting in $200k ARR
  • $40k monthly quota attainment through cold calling, prospecting, and inbound leads
  • Collaborate with marketing to develop targeted email sequencing with a 20% reply rate
  • Contribute new ideas to increase outreach success and customer retention

Business Development Rep

Axess Law
04.2022 - 03.2023
  • Consistent KPI achiever with $150k in total revenue attained through cold/warm calls, inbound leads
  • 10 meetings booked weekly with an 80% conversion rate, highest performer
  • Collaborated with managers to develop new outreach strategies and expand my knowledge of real estate
  • Acquired 2 brokers every month networking through the companies Linkedin page

Business Development Rep

Active Business Services
01.2020 - 02.2022
  • Cold b2b outreach to heavy electricity users, 8 leads acquired monthly
  • Increased ARR by 15%
  • Top performer 3 months in a row
  • Provided valuable insight into the prospect feedback regarding electrical rates, resulting in a more targeted outreach strategy
  • Continuous mentorship by Senior manager to develop hard skills and stay at the top of my game

Business Development Manager

Empower Health
03.2020 - 06.2021
  • Self generate 2 enterprise accounts per week through cold calling and prospecting
  • Conduct successful demos with a 60% close rate
  • Proactively engage with lead physicians and pharmacy owners with a 40% reply rate over email
  • Cleaned and augmented data in Hubspot
  • Networked with various FHT in Ontario to give Empower Health a significant market edge

HVAC sales rep

Simplygreen Home Services
12.2015 - 08.2018
  • $15k weekly quota attainment through cold residential door knocking for hvac equipment
  • High performer with my biggest week being over $80k revenue attained through knocking alone
  • Provide the company with intel on rival practices
  • Contributed pitch deck changes to make it easier for new hires

Education

High school Diploma -

East York Collegiate Institute
01.2014

Skills

  • Focused market outreach
  • Critical thinking
  • Proficient in building relationships
  • Multidisciplinary engagement
  • Retention strategies
  • Pipeline strategy development
  • All CRM, Microsoft office, video editing, Trello, etc
  • Flexible problem-solving
  • Disciplined
  • Competitor analysis
  • Strong communication

Languages

English
Native or Bilingual

Timeline

Senior Business Development Representative

Purple Sales
02.2024 - Current

Account Executive

Mindfield Recruiting
03.2023 - 11.2023

Business Development Rep

Axess Law
04.2022 - 03.2023

Business Development Manager

Empower Health
03.2020 - 06.2021

Business Development Rep

Active Business Services
01.2020 - 02.2022

HVAC sales rep

Simplygreen Home Services
12.2015 - 08.2018

High school Diploma -

East York Collegiate Institute
Kennedy Hoyte