ADEFOLUKE JOLADE ADEYEYE
Trade Activation Manager
Morden,Manitoba
Summary
Innovative and meticulous Trade activation manager with over five years of experience. Resourceful,with vast knowledge and experience in Sales and Marketing, Brand Management and Client Management. Expertise in taking products and services to new professional and successful levels by developing consumer-driven and effective brands that improve the business bottom line and propel company offerings to the top. Demonstrates the ability to adapt in dynamic environments with great interpersonal and communication skills, able to perform excellently on tasks assigned on a time-efficient basis. Proven ability to turn around underperforming product sales whilst producing top-notch deliveries to tasks.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
Work History
Trade Activation Manager
GUINNESS NIGERIA PLC
Nigeria , LA
7 2020 - Current
- Performs market analysis and work on customer’s preferences, strengths of product and services, and generate market reports.
- Increased brand visibility through effective management of in-store displays and promotional materials
- Managed cross-functional teams to ensure successful execution of trade activation plans from inception through completion
- Evaluated employee performance and conveyed constructive feedback to improve skills
- Conducted thorough competitor analysis to inform strategic decision-making in relation to product positioning and marketing efforts
- Strengthened relationships with over 250 key retailers by conducting regular meetings, providing support, and addressing concerns.
- Increased brand visibility by 100% through effective management of in-store displays and promotional materials.
Sales Territory Manager
GUINNESS NIGERIA PLC
08.2018 - 06.2020
- Effectively coordinated and supervised activities of over 3 Sales Executives in territory assigned.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives
- Expanded territory coverage by strategically identifying and targeting high-potential accounts
- Spearheaded successful sales strategies for existing and new products across specified territory
- Applied effective time management techniques to meet tight deadlines
Sales Executive
GUINNESS NIGERIA PLC
03.2018 - 08.2018
- Effectively compiled orders of 180 customers to organize product deliveries promptly
- Exceeded quarterly targets consistently through diligent prospecting and tailored product presentations
- Researched sales opportunities and possible leads to exceed sales goals and increase profits
- Monitored and adjusted pricing based on market trends and customer feedback to meet expectations and increase sales
Education
B.Tech (Hons) Crop and Environmental Protection (Second Class Honours) - Agronomy And Crop Science
LADOKE AKINTOLA UNIVERSITY of Technology
Oyo, Oyo State 11.2008 - 04.2015
Skills
Effective Communication
undefinedCity
Modern
State
Manitoba
Zip
204
Key Career Achievements
- Consistently achieved a 98% distribution goal surpassing the set distribution target of 75% by a 23% lead.
- Led an increase in sales growth by over 20% year on year.
- Effectively Managed 150 on-trade and 80 off-trade retail outlet.
- Increased visibility, availability and distribution in top 20 weighted outlets by 30% by initiating creative measures.
Training
- Health and Safety Environment, Ocean Health Consult, Lagos, Lagos, Lagos State, Nigeria, 2020
- Diploma in French, Chanelle Francaise, Lagos, Lagos, Lagos, Nigeria, 2008
Timeline
Sales Territory Manager
GUINNESS NIGERIA PLC
08.2018 - 06.2020
Sales Executive
GUINNESS NIGERIA PLC
03.2018 - 08.2018
B.Tech (Hons) Crop and Environmental Protection (Second Class Honours) - Agronomy And Crop Science
LADOKE AKINTOLA UNIVERSITY of Technology
11.2008 - 04.2015
Trade Activation Manager
GUINNESS NIGERIA PLC
7 2020 - Current
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