Queeneth Ezugba
Owerri,Nigeria
Summary
Dynamic Business Development Manager with a proven track record at Guinness Nigeria Plc, excelling in strategic planning and distributor engagement. Adept at driving market expansion and achieving sales targets through effective trade marketing and team leadership. Skilled in data analysis, optimizing resource allocation, and enhancing product visibility in competitive landscapes.
Overview
7
7
years of professional experience
Work History
Business Development Manager
Guinness Nigeria Plc
Umuahia/Owerri, Nigeria
01.2023 - Current
- Spearheaded strategic business development initiatives to expand market presence in key territories
- Developed distributor relationships and executed volume-driving activities to achieve sales targets
- Led market penetration strategies, improving visibility, promotion, and product availability
- Analyzed market trends to identify opportunities and optimize resource allocation
Wholesale Manager
Guinness Nigeria Plc
Owerri, Nigeria
02.2022 - 08.2022
- Ensured wholesalers stocked all core brands to grow market share and weighted distribution
- Executed company loyalty programs and trade offers effectively to increase coverage and visibility
Trade Activation Manager
Guinness Nigeria Plc
Owerri/Umuahia, Nigeria
08.2020 - 01.2022
- Managed trade assets and led retail execution initiatives across key trade channels
- Coached sales teams including VSRs and premium sellers to deliver flawless in-trade executions
- Delivered financial targets and KPIs by implementing strategic sales drivers (QDVP3)
Territory Manager
Guinness Nigeria Plc
Owerri/Umuahia, Nigeria
06.2019 - 07.2020
- Oversaw sales performance, outlet development, and distribution in key territories
- Conducted market analysis, competitor tracking, and KPI reviews to improve execution
- Strengthened merchandising practices and built distributor engagement strategies
Sales Intern
Guinness Nigeria Plc
Owerri, Nigeria
09.2018 - 04.2019
- Supported VSRs and Sales Executives in hitting KPIs and expanding outlet growth
- Monitored execution in modern trade and ensured adherence to planograms
- Gained exposure to distributor management, market analytics, and field activation
Education
Higher National Diploma (HND) - Food Science and Technology
Yaba College of Technology
Lagos01.2016
National Diploma (ND) - Food Science and Technology
Yaba College of Technology
Lagos01.2012
Skills
- Business Development
- Distributor & Retail Management
- Sales Strategy & Execution
- Trade Marketing
- Team Leadership & Coaching
- Data Analysis & Reporting
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Distributor engagement
- Relationship management
- Strategic planning
- New product launch
References
- Elisha Adeoluwa Akinola, elisha.akinola@guinnessng.com, +234 803 696 4819
- Samuel Praise Ologun, Samuel.Ologun@guinnessng.com, +234 806 614 9851
- Abimbola Adediran, abimbola.adediran@guinnessng.com, +234 703 363 6487
Timeline
Business Development Manager
Guinness Nigeria Plc
01.2023 - Current
Wholesale Manager
Guinness Nigeria Plc
02.2022 - 08.2022
Trade Activation Manager
Guinness Nigeria Plc
08.2020 - 01.2022
Territory Manager
Guinness Nigeria Plc
06.2019 - 07.2020
Sales Intern
Guinness Nigeria Plc
09.2018 - 04.2019
Higher National Diploma (HND) - Food Science and Technology
Yaba College of Technology
National Diploma (ND) - Food Science and Technology
Yaba College of Technology
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