Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic
Abelina Chang

Abelina Chang

Vancouver,BC

Summary

Marketing and Sales professional with strong track record of driving revenue growth and increasing market share. Skilled in developing and executing strategic marketing plans, managing sales teams, and fostering client relationships. Adept at adapting to changing market conditions and leveraging data-driven insights to achieve targets. Known for collaborative approach and reliability in delivering consistent results.

Overview

12
12
years of professional experience

Work History

Marketing & Sales Manager

Rhodium Building Supply Corp.
03.2025 - 05.2025
  • Responsible for store operations, marketing, sales, and course scheduling
  • Managed retail sales of building materials, including cost control and supply chain coordination, ensuring operational efficiency and inventory accuracy.
  • Oversaw customer relationship management and vendor negotiations, successfully ensuring on-time delivery of client requirements.
  • Developed and executed marketing strategies, leveraging social media platforms to increase store visibility and attract new customers.
  • Led the planning and promotion of monthly new product campaigns and conducted in-store presentations to enhance customer engagement
  • Prepared accurate quotation estimates and pricing for clients, supporting the team in closing deals effectively
  • DevelopED training programs and certifications to train carpenters and tile specialists, supporting workforce growth in the construction sector.

Associate Manager

Swire Coca-Cola, Taiwan
11.2022 - 07.2024
  • In charge of Brand, Monster and Channel, E-commerce
  • Achievement:
  • Monster Nielsen Share increased by 10% (historical high at 28.4%); sales increased by 42%.
  • Sales of E-commerce risen by 15%
  • Lead a team member to achieve sales and brand targets.
  • Analyze Energy Drink’s consumers insight and the main competitor, Red Bull, to develop brand marketing strategies to all channels and penetrate Taiwan Markets.
  • Efficiently utilize DME(budget) to boost the sales and profit performance.
  • Collaborate and negotiate with Monster & Coca-Cola brand and sales team to develop optimal trade marketing campaigns and profitable products.
  • Efficiently utilize POSM to enhance the channel brand identity, and complete the products’ distribution

Assistant EC Key Account Manager

United Charm CO., LTD.
10.2016 - 11.2022
  • In charge of MOMO, Shopee, Pchome
  • Achievement:
  • Sofy’s share increased from 26% to 30% and increased from 25% to 40% through planning SBD’s activity in Momo
  • Sofy’s sales increased by yoy 113% through SBD in Shopee
  • Sofy ‘s share enhanced to NO1. Position in Pchome
  • Develop EC strategies and plans the activity ex:618、SBD、D11&D12, and exclusive products to get the impression to achieve the sales.
  • Achieve the target including the gross &net sales, and efficiently control the cost to enhance the profit.
  • Negotiate with EC agency and MD to balance 3 main EC platform’s price and planning different platforms’ strategy through creating different product portfolio and discounts
  • Negotiate the increased cost with the platforms ex: logistic fee, platform' fee

Assistant Trade Marketing Manager

02.2019 - 01.2022
  • In charge of Great Tree, Carrefour, Tin-Tin
  • Achievement:
  • Mamypoko’s share in Great Tree increased from 32% to 41.4 %( from pos data) and sales increased by 34% in 2 years through finding the more dominated strategies than the competitor, Pampers
  • Sofy’s share in Carrefour increased from 36% to 40.8% (Nielsen data) in 1 years.
  • Analyze the channels consumers’ insight and profile to develop trade marketing strategies to penetrate the market and channels
  • Efficiently utilize P&L and forecast sales within budget to enhance the sales and profit performance and efficiency
  • Collaborate with the brand and sales team to develop optimal trade marketing physical and e-commerce’s campaigns
  • Efficiently utilize POSM to enhance the channel brand identity, and complete the products’ distribution

Brand Marketing PM

10.2016 - 02.2019
  • Own the creation and execution of brand to develop marketing strategies to penetrate the market
  • Collaborated with agency and cross-function team to develop optimal marketing campaign, and utilize 5C strategies to develop digital, advertising and promotional initiatives
  • Develop brand’s marketing strategies through analyzing market and qualitative and quantitative survey to get consumer insights
  • Launch the 2 brand-new products (3 sku) products into channels to get more new consumers

Marketing Specialist

KNH Enterprise CO., LTD
01.2015 - 01.2016

Trade Marketing Specialist

AVON Enterprise CO., LTD
01.2013 - 01.2014

Education

master’s degree - International Business Administration

National Taiwan University
01.2013

bachelor’s degree - Foreign Languages and Literature

National Cheng Kung University
01.2011

Skills

  • Sales presentations
  • Marketing analytics
  • Product launches
  • Competitive analysis
  • Consumer analysis
  • Leadership
  • Management
  • Administrative works
  • 10 years retail experiences

Accomplishments

  • Achieved Monster Nielsen 10% shares in Taiwan Market in one year.

Languages

English
Full Professional
Chinese (Mandarin)
Native or Bilingual

Timeline

Marketing & Sales Manager

Rhodium Building Supply Corp.
03.2025 - 05.2025

Associate Manager

Swire Coca-Cola, Taiwan
11.2022 - 07.2024

Assistant Trade Marketing Manager

02.2019 - 01.2022

Assistant EC Key Account Manager

United Charm CO., LTD.
10.2016 - 11.2022

Brand Marketing PM

10.2016 - 02.2019

Marketing Specialist

KNH Enterprise CO., LTD
01.2015 - 01.2016

Trade Marketing Specialist

AVON Enterprise CO., LTD
01.2013 - 01.2014

bachelor’s degree - Foreign Languages and Literature

National Cheng Kung University

master’s degree - International Business Administration

National Taiwan University

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