Zhe Liu
Irvine
Summary
Over 10years experience in both wholesale and retail industries
Overview
12
12
years of professional experience
Work History
Sales Manager|Food Product Wholesale
SICHUAN XIN ZHONG LIANG XING TRADE CO.,LTD
CHENGDU
01.2020 - 06.2024
- Led a sales team of 10+ members, managing five major product categories, with over 100 SKUs.
- Developed and executed data-driven sales strategies, optimizing market positioning within budget constraints.
- Expanded the client base to over 100 customers, achieving full market coverage across Sichuan Province.
- Drove double-digit annual sales growth for three consecutive years by enhancing team engagement and performance.
- Cultivated strong relationships with key clients, visiting strategic markets to provide tailored solutions, and implement promotional initiatives.
- Conducted competitive analysis to refine sales approaches, staying ahead of market trends.
- Resolved customer inquiries and complaints, ensuring high satisfaction and retention.
- Negotiated supplier contracts and facilitated strategic partnerships.
Assistant Supervisor
DING LIANG SHIYE CO.,LTD
CHENGDU
12.2017 - 11.2019
- Monitored employee performance and conducted regular reviews to identify areas for improvement.
- Performed yearly evaluations to update annual goals.
- Complied with company policies, objectives and communication goals.
- Prepared and presented reports on team performance, challenges, and achievements to senior management.
- Coordinated with other department supervisors to ensure smooth workflow and project alignment.
- Maintained positive work ethic and commitment to providing excellent service to improve operations efficiency and customer satisfaction.
Assistance Sourcing Manager
DING LIANG SHIYE CO.,LTD
CHENGDU
01.2016 - 11.2017
- Assisted with supplier diversity initiatives to promote sustainability.
- Identified dead inventory and created solutions for excess liquidation through creative inventory management solutions.
- Participated in negotiations regarding price, terms, quality and lead time for suppliers and categories.
- Ensured all purchasing activities are compliant with company policies and procedures as well as applicable laws and regulations.
- Evaluated store's proposals for accuracy, completeness, compliance with requirements and overall value proposition.
Assistant Manager
DING LIANG SHIYE CO.,LTD
CHENGDU
03.2015 - 01.2016
- Led company registration and tax filing under shareholder authorization.
- Partnered with headhunters to recruit senior and mid-level management.
- Oversaw CRM, financial, and WMS software implementation.
- Managed POS hardware procurement and deployment for retail stores.
- Secured locations for over 50 retail stores in collaboration with real estate agencies.
Commodities Dealer Associate
SICHUAN GUILAI INVESTMENT CO.,LTD
CHENGDU
12.2013 - 12.2014
- Traveled to various locations to procure materials and products from suppliers.
- Attended industry conferences and seminars to stay informed about new developments in the field of commodities trading.
- Reviewed commodities markets to identify trading opportunities and assess price trends.
- Obtained information about customer needs and preferences by conferring with sales or purchasing personnel.
Investment Intern/associate
SHENZHEN JUNFAN EQUITY FUND MANAGEMENT CO.,LTD
SHENZHEN
01.2012 - 05.2013
- Conducted due diligence on potential investments including attending meetings with external stakeholders.
- Assisted in the preparation of marketing materials for prospective investors.
- Attended local gatherings and networking events as bank representative to establish community relations and generate potential customer leads
- Provided support in the negotiation of terms sheets with potential investors.
Education
Master of Management Science - Management Science
UNIVERSITY OF KENT
Canterbury, United Kingdom06-2010
BBA - Business Administration
UNIVERTISTY OF KENT
Canterbury, United Kingdom06-2008
Skills
- Sales techniques
- Customer relationship management
- Data analysis
- Contract negotiation
- Market analysis
- Inventory management
Languages
English
Professional
Chinese (Mandarin)
Native/ Bilingual
Chinese (Cantonese)
Native/ Bilingual
Timeline
Sales Manager|Food Product Wholesale
SICHUAN XIN ZHONG LIANG XING TRADE CO.,LTD
01.2020 - 06.2024
Assistant Supervisor
DING LIANG SHIYE CO.,LTD
12.2017 - 11.2019
Assistance Sourcing Manager
DING LIANG SHIYE CO.,LTD
01.2016 - 11.2017
Assistant Manager
DING LIANG SHIYE CO.,LTD
03.2015 - 01.2016
Commodities Dealer Associate
SICHUAN GUILAI INVESTMENT CO.,LTD
12.2013 - 12.2014
Investment Intern/associate
SHENZHEN JUNFAN EQUITY FUND MANAGEMENT CO.,LTD
01.2012 - 05.2013
Master of Management Science - Management Science
UNIVERSITY OF KENT
BBA - Business Administration
UNIVERTISTY OF KENT
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