Jeff Tuttle

Oversight and management of all wholesale business inclusive of the core and golf channels, key accounts, and international. Responsible for all P&L within each channel that led to a 133% CAGR over 4 years. Key attributes to the success were staffing, market penetration, and applying systems and process.

• Hired and managed full outside sales teams split between our core and golf channel. Focused on driving best in class practices through best in class retailers and golf green grass.
• Monitored and coordinated workflows to optimize resources.
• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Liaised with product, marketing and management teams to develop solutions and accomplish shared objectives.
• Devised sales strategies to increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and user acquisition.

Created strategic plans that lead to a 50% growth in sales revenue within the first 12 months. Used historical data and market analysis to devise precise and targeted business operations plans, focusing specifically on sales and supply chain while reviewing performance and driving change.

• Evaluated suppliers by assessing quality, timeliness and compliance of deliveries to maintain tight cost controls and maximize business operational efficiency.
• Drove year-over-year business growth while leading sales operations, supply chain and strategic vision and long-range planning.
• Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans.
• Held weekly meetings with executive team to identify techniques to overcome sales obstacles.
• Directed successful turnaround, eliminating over $500,000 in debt within a 15 month timeframe

Consulting on a new start-up businesses in the food & beverage industries to help ownership build sales plans to gain market share and drive revenue growth.

Management of all wholesale accounts & sales team within the U.S. specifically focused on the CPG industry. The U.S. wholesale channel accounted for 25% of Medterra's annual revenue.

Lead a team of 48 people which accounted for all eyewear sales to independent wholesalers within the U.S. U.S. wholesale accounted for 50% of Spy's overall revenue which grew at an annual rate of 18%.

Executed successful sales rep management, account performance and market penetration while exceeding sales quotas. Expanded the SPY brand in Eastern U.S. & Canada at an annual rate of 12% during tenure.