Zhana El Mekaui
Toronto,ON
Summary
Results-driven and highly skilled, Paid Social Media Buyer with a wealth of experience exceeding 5 years in the dynamic realm of Search and Social Digital Marketing. Demonstrating a strong proficiency in navigating diverse markets within the MENA region, Europe, and Canada; consistently delivering exceptional outcomes.
Cultivating a proven track record of success. My strategic approach has been instrumental in elevating brand awareness, driving substantial website traffic, generating high-quality leads, and significantly expanding follower bases.
Overview
6
6
years of professional experience
Work History
Social Media Specialist
Spark Foundry - Publicis Media Groupe
Toronto, ON
09.2022 - Current
- Developed and implemented strategic social media marketing plans.
- Cultivated leads and sales through social correspondence.
- Delivered professional and thorough presentations outlining social media strategies and campaign results.
- Executed and managed banner, video and other non-text link ad campaigns.
- Purchased, implemented and optimized placement of listings in social platforms.
- Prepared and presented reports to update stakeholders about success of each strategy.
- Assisted in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Identified appropriate key performance indicators, reporting on key metrics from digital campaigns.
- Gathered and evaluated campaign data to optimize strategies.
- Proposed online or multiple-sales-channel campaigns to marketing executives.
Senior Social Performance Specialist
Omnicom Media Group
Beirut, Lebanon
09.2021 - 06.2023
- Prepared and presented reports to update stakeholders about success of each strategy.
- Analyzed market data to determine ways to reach target audience or intended segments.
- Improved social and search-related activities through ongoing analysis, experimentation or optimization tests.
- Executed and managed banner, video and other non-text link ad campaigns.
- Assisted in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Set up, and optimized social campaign across all social platforms.
- Cross-channel reporting across multiple platforms.
Digital Account Manager
Molip Plus
Jounieh, Lebanon
09.2020 - 09.2021
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Coordinated marketing events for showcasing product and service offerings.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Planned advertising campaigns for online, print and other mediums.
- Marketed products and services at tradeshows and promotional events.
- Conducted research to determine ideal markets for products and services.
- Collected and analyzed market research data for use in forecasting.
- Delivered marketing strategy updates to upper-level management.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Collaborated with other departments to coordinate strategic marketing activities.
Senior Digital Marketing Specialist
Accelerate ME Online
Beirut, Lebanon
06.2019 - 05.2020
- Crafted optimized landing pages, consistently boosting engagement KPIs from previous year.
- Developed and managed digital pay-per-click advertising programs with Google AdWords and third-party content distribution networks.
- Optimized shopping cart experience or website conversion rates against key performance indicators.
- Assisted in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Proposed online or multiple-sales-channel campaigns to marketing executives.
- Established core metrics for projects based upon client needs.
- Coordinated with developers to optimize web site architecture, server configuration or page construction for search engine consumption and optimal visibility.
- Managed search engine and social media accounts for clients and implemented multiple marketing services across platforms while growing client accounts.
Search Engine Marketing Specialist
Performics - Publicis Media Groupe
Beirut, Lebanon
08.2018 - 05.2019
- Prepared and presented reports to update stakeholders about success of each strategy.
- Executed and managed banner, video and other non-text link ad campaigns.
- Identified appropriate key performance indicators, reporting on key metrics from digital campaigns.
- Improved search-related activities through ongoing analysis, experimentation or optimization tests.
- Established core metrics for projects based upon client needs.
- Evaluated new emerging media or technologies and made recommendations for application within internet marketing or search marketing campaigns.
- Combined secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Purchased and negotiated placement of listings in local search engines, directories or digital mapping technologies.
Education
Bachelor of Arts - Advertising And Marketing
Notre Dame University
Zouk Mosbeh, Lebanon05.2018
High School Diploma -
National Evangelical Institute For Girls And Boys
Saida, Lebanon05.2014
Skills
- Advertising Campaign Assessment
- Data Collection and Analysis
- Microsoft Office Suite
- Evaluation of Marketing Campaigns
- Marketing Strategies
- Developing Presentations and Reports
- Project Management
- Analytical Thinking
- Data and Trend Forecasting
- Marketing Analytics
- Detail-Oriented
- Team Collaboration
- Account Management
- Content Optimization
- Team Oversight
- Social Media Marketing
- Digital Marketing
- Social Media Management
- Audience Research
- Internet Marketing
Languages
English
Full Professional
Arabic
Professional
French
Limited
Russian
Professional
Ukrainian
Limited
Timeline
Social Media Specialist
Spark Foundry - Publicis Media Groupe
09.2022 - Current
Senior Social Performance Specialist
Omnicom Media Group
09.2021 - 06.2023
Digital Account Manager
Molip Plus
09.2020 - 09.2021
Senior Digital Marketing Specialist
Accelerate ME Online
06.2019 - 05.2020
Search Engine Marketing Specialist
Performics - Publicis Media Groupe
08.2018 - 05.2019
Bachelor of Arts - Advertising And Marketing
Notre Dame University
High School Diploma -
National Evangelical Institute For Girls And Boys
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