Yifu Xu
Summary
Dynamic content creator, skilled in video editing and audience engagement. Expert in Adobe Creative Suite, I enhance brand visibility through compelling multimedia content. Adept at meeting tight deadlines while fostering collaboration, I leverage insights to drive impactful content strategies and elevate user experiences.
Driven and creative individual with eye for detail and passion for storytelling. Possesses strong content creation and social media management skills, capable of producing engaging written and visual content. Dedicated to enhancing brand presence and driving audience engagement through innovative and impactful content.
Overview
2022
2022
years of professional experience
Work History
Content Creator
Personal
- Developed engaging content for websites and social media platforms, enhancing brand visibility.
- Collaborated with design teams to create visually appealing graphics complementing written content.
- Researched industry trends to inform content strategy and ensure relevance.
- Edited and proofread articles, maintaining high standards of quality and adherence to brand voice.
- Analyzed audience engagement metrics to refine content strategies and improve performance.
- Applied current editing and photography tools to tell great stories.
- Strengthened content through proofreading and editing.
- Implemented user feedback system on website to gather insights, using this feedback to guide future content creation.
Video Editor Intern
Prosonal, Online
- Edited video content using Adobe Premiere Pro and Final Cut Pro for social media campaigns.
- Assisted in managing footage organization, ensuring efficient access during editing sessions.
- Researched current trends in video production to inform project direction and style choices.
- Created engaging graphics and animations in After Effects to elevate visual appeal of videos.
- Delivered exceptional results under tight deadlines while maintaining attention to detail and accuracy throughout each project''s lifecycle.
- Stayed up-to-date with industry trends, incorporating new tools and technologies into video editing workflows.
- Enhanced video quality by skillfully cutting and editing raw footages.
Volunteer
Prince of Wales School
01.2019 - 07.2021
- Assisted in organizing educational events to enhance student engagement and learning experiences.
- Collaborated with teachers to develop lesson plans aimed at improving student comprehension.
- Supported classroom management by facilitating group activities and maintaining a positive environment.
- Participated in community outreach initiatives to promote school programs and foster relationships with families.
- Assisted with special events and programs.
- Contributed to team meetings by sharing insights on student engagement strategies and program improvements.
- Maintained clear communication with staff and parents regarding student progress and school events.
Education
Bachelor of Arts - Media Arts
Mcmaster University
Hamilton, ON07-2026
Skills
- Video editing
- Audience engagement
- Digital photography
- Social media marketing
- Social media expert
- Adobe creative suite
- Photography
- Editing and proofreading
- Deadline management
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Timeline
Volunteer
Prince of Wales School
01.2019 - 07.2021
Content Creator
Personal
Video Editor Intern
Prosonal, Online
Bachelor of Arts - Media Arts
Mcmaster University
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