Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Certification
Timeline
Generic

Jonathan Rocci

Stoney Creek,ON

Summary

Creative and results-driven content creator with 5+ years of hands-on experience producing, editing, and distributing high-performing digital content across YouTube, TikTok, Instagram, and livestream platforms. Proven ability to grow engaged online communities, manage multi-platform content calendars, and adapt quickly to digital trends. Skilled in video editing, social media strategy, audience engagement, and brand storytelling. Now seeking to leverage personal brand success to support a company’s growth as a social media manager, digital content editor, or creative producer.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Content Creator

YouTube
05.2020 - Current
  • Created, edited, and published daily video content across YouTube, TikTok, and Instagram
  • Managed full content lifecycle: scripting, filming, editing, uploading, thumbnail design, and copywriting
  • Built and maintained an engaged cross-platform community of a total of over 70,000 followers across multiple platforms increasing brand visibility and fan interaction
  • Streamlined video production workflow using Adobe Premiere Pro
  • Livestreamed regularly to maintain real-time engagement and grow audience loyalty
  • Analyzed performance metrics (views, CTR, retention, engagement) and adjusted content strategy to increase audience growth and engagement.
  • Collaborated with other creators and integrated trending audio and formats to stay culturally relevant and algorithm-friendly.
  • Managed all social media accounts, responding to community comments, DMs, and trends with on-brand, timely communication.

Floor Supervisor

Vans
11.2018 - 08.2021
  • Evaluated work of floor employees to improve performance.
  • Maintained established merchandising standards, including window, sales floor and promotional displays.
  • Responded to customer concerns with friendly and knowledgeable service.
  • Recognized and rewarded outstanding work performance to cultivate a positive and collaborative customer service culture.
  • Completed all point of sale opening and closing procedures, including counting the contents of the cash register.

Dietary Server & Dishwasher

Chartwell Retirement Residences
05.2018 - 08.2018
  • Served beverages, breads and butter and replenished items as necessary.
  • Relayed orders to bar and kitchen by quickly and accurately recording guest selections
  • Bussed, cleared, cleaned and set tables in a quiet and efficient manner.
  • Inspected, pulled and stacked cleaned items and sent soiled items back for re-scrubbing and re-washing.
  • Effectively listened to, understood and clarified guest concerns and issues.

Customer Support

J and D Foods
08.2016 - 10.2017
  • Delivered an exceptionally high level of professionalism and support to each customer, upholding the company’s commitment to service.
  • Consistently met deadlines and requirements for all production work orders.
  • Collaborated with clients from concept through final delivery of product or service.

Education

Bachelor of Arts - Labour Studies

McMaster University
Hamilton, ON
06-2025

High School Diploma -

Cardinal Newman Catholic Secondary School
Hamilton, ON
2017

St. Clare of Assisi Catholic Elementary School
Hamilton, ON
2013

Skills

  • Strong communication skills
  • High energy
  • Committed team player
  • Video editing
  • Audience engagement
  • Content strategy
  • Social media marketing
  • Social media management
  • Brand development
  • Content scheduling
  • Editing and proofreading
  • Promotional video development
  • User generated content
  • Video production
  • Creative storytelling
  • Idea generation
  • Content planning
  • Content editing
  • Project management
  • Community building
  • Adaptability and creativity
  • Brand consistency
  • Content coordination

Accomplishments

  • Have a combined 9 million plus views on YouTube, over 10 million plus views on TikTok, and over 3 million views on Instagram
  • Achieved over 5 million views on a single short-form video by leveraging trending audio and optimized hashtags
  • Built and nurtured a community with over 130,000 returning viewers monthly with nearly 400,000 unique viewers
  • Edited and produced over 1,000 videos using tools like Adobe Premiere Pro
  • Maintained an average of 100+ viewers per stream
  • Secured and fulfilled multiple brand partnerships and sponsorships with brand names such as Factor, HelloFresh, BisectHosting, Blerp, The Oodie, iBuyPower, Hyte, Raid: Shadow Legends, Legend of Mushroom, Tedooo and more
  • Signed to Loadscreen as a content creator

Certification

  • Smart-Serve Certified 
  • First Aid & CPR C-Class Certified

Timeline

Content Creator

YouTube
05.2020 - Current

Floor Supervisor

Vans
11.2018 - 08.2021

Dietary Server & Dishwasher

Chartwell Retirement Residences
05.2018 - 08.2018

Customer Support

J and D Foods
08.2016 - 10.2017

High School Diploma -

Cardinal Newman Catholic Secondary School

St. Clare of Assisi Catholic Elementary School

Bachelor of Arts - Labour Studies

McMaster University

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Jonathan Rocci