Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Volunteer Experience
Training
Languages
Affiliations
Timeline
Generic
YASMINE WASFY

YASMINE WASFY

Halifax,Canada

Summary

Dynamic and creative graduate from NSCAD University with a Bachelor of Fine Arts in Textiles and Fashion. Currently a Master’s degree student in Art History and Visual Culture at Lindenwood University, USA. Experienced in customer service and museum visitor experience-related roles. Demonstrated expertise in marketing strategies, developing campaigns to promote products and services effectively. Eager to contribute innovative ideas and artistic flair to a dynamic team environment.

Overview

6
6
years of professional experience

Work History

Marketing and Communications Specialist

ARAISA
03.2024 - Current
  • In charge of the visuals representing ARAISA'S message and vision in the immigration sector
  • Ensuring that ARAISA'S vision and mission are visually communicated in the best way possible
  • Driving content marketing campaign and editorial calendar to deliver high-quality content and optimize performance.
  • Negotiating media partnerships that led to cost-effective advertising placements in high-profile outlets.
  • Boosting brand awareness by developing and implementing strategic marketing campaigns.
  • In charge of all ARAISA's Marketing materials, such as newsletters, and the organization's presence and image on social media.

Fashion Designer/ Creative Director

Ange Mariage Bridal Line
10.2023 - Current
  • Designed seasonal styles according to upcoming trends and popular color palettes.
  • Sketched artistic and fresh designs for consideration.
  • Conducted market research to identify emerging trends, guiding the development of new collections accordingly.
  • Created unique and trendsetting bridal garments, securing a loyal customer base and positive media coverage.
  • Participated in international runways like Vancouver fashion Week SS'2024.
  • The line was featured in SS'2024 Digital edition of Vogue Italia.

Social Media and Marketing Creative Specialist

ARJEWELRY Designs
01.2020 - Current
  • Designed and organized luxury jewelry brand photoshoots, including tasks like coordinating with photographers, models, locations, and themes for campaign photoshoots
  • Styled complete looks for photoshoots.
  • Represented the label in craft markets and shows
  • Represented the brand in Milan Jewelry Week of 2022
  • Assisted in managing the brand's communications, emails, and social media platforms.
  • Developed strong client relationships through consistent communication and attentive service.

Bilingual Heritage Interpreter

Museum of Immigration at Pier 21
12.2021 - 03.2023
  • Delivered an excellent visitor experience for the museum visitors of immigration and prepared heritage-guided tours
  • Delivered heritage interpretation in English and French for small and large groups
  • Translated archives projects and assisted with many heritage interpretation projects for schools and Universities.
  • Interpreted remotely through video conferencing or phone to facilitate communication between parties unable to meet in person.
  • Assisted in setting up exhibitions and creating engaging programs for touring various art exhibitions at the museum.

Bridal Consultant

David's Bridal
09.2021 - 12.2022
  • Styled Head-to-toe Bridal outfits
  • Provided excellent customer service experience, recommending the best brands for clients according to the occasion's theme and customer's taste
  • Coordinated alteration appointments and assisted with the technical aspects of ordering gowns and taking measurements
  • Contributed to the store's sales increase by more than 10%.

Freelance Illustrator/ Social Media Coordinator

ELESKAFY Shoe Company
01.2019 - 08.2020
  • Created a fully Designed and illustrated marketing campaign for a Vintage style-inspired designer shoe brand
  • Assisted in managing the social media strategies for the campaign on platforms like Instagram and Facebook.

Education

Bachelor's of Fine Arts In Fashion/Textiles -

NSCAD University
Halifax, Canada

Master's of Art History and Visual Culture -

Lindenwood University
St.Charles, USA
09.2024

Skills

  • Adobe Systems Adobe InDesign
  • Adobe Systems Adobe Photoshop
  • Adobe Systems Adobe Acrobat
  • Microsoft Office
  • Microsoft Outlook
  • Website Design
  • Leadership
  • Communication
  • Problem Solving
  • Creativity
  • Critical Thinking
  • Multitasking
  • Languages
  • Creative Direction
  • Customer Engagement
  • Internal Communications
  • Influencer Marketing
  • Paid Advertising
  • Corporate Communications
  • In-depth art history knowledge
  • Art history background
  • Art History Research
  • Artistic Storytelling

Websites

Accomplishments

  • Participating designer at Vancouver Fashion Week October 2023.
  • Featured designer in Vogue Italia digital edition of SS'2024.
  • Participating designer at Halifax Fashion Week August 2024.
  • Participating designer at New York Fashion week February 2025.

Volunteer Experience

  • French Teacher Assistant, Immigration Francophone de la Nouvelle Ecosse, 11/2015 - 12/2016, Helped 20 beginner and intermediate French Language learners to communicate and learn French in a classroom setting., Provided students with a fun and engaging learning experience through creatively prepared lessons.
  • English Tutor For Newcomers to Canada, Bedford Library, 12/2015 - 04/2016, Helped newcomer clients learn more about the city and communicate with locals in English., Prepared fun and engaging multicultural activities for newcomer students.

Training

  • Completed a course on fashion marketing and branding to understand the business side of the fashion industry.
  • Completed a course on fashion illustration to improve sketching and rendering skills.
  • SEO Training Course
  • Market Research Training
  • Attended a workshop on advanced social media strategies and tactics.
  • Attended a conference on the latest trends and best practices in social media marketing.
  • Received training on social media community management and engagement strategies.
  • Participated in a workshop on social media influencer marketing.

Languages

English
Native or Bilingual
French
Native or Bilingual
Arabic
Native or Bilingual
Turkish
Limited Working

Affiliations

  • Member of Crafts Nova Scotia

Timeline

Marketing and Communications Specialist

ARAISA
03.2024 - Current

Fashion Designer/ Creative Director

Ange Mariage Bridal Line
10.2023 - Current

Bilingual Heritage Interpreter

Museum of Immigration at Pier 21
12.2021 - 03.2023

Bridal Consultant

David's Bridal
09.2021 - 12.2022

Social Media and Marketing Creative Specialist

ARJEWELRY Designs
01.2020 - Current

Freelance Illustrator/ Social Media Coordinator

ELESKAFY Shoe Company
01.2019 - 08.2020

Bachelor's of Fine Arts In Fashion/Textiles -

NSCAD University

Master's of Art History and Visual Culture -

Lindenwood University

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YASMINE WASFY