NOOR-UL-AIN JAMIL
Marketing Professional
Calgary,AB
Summary
Accomplished marketing professional specializing in digital marketing, data analytics, event planing, CRM management and business development. Expert in leveraging tools like Power BI and HubSpot to drive client growth and satisfaction. Strong communicator with natural leadership skills implementing continuous improvement and strategic thinking.
Overview
3
3
years of professional experience
Work History
Marketing Communications Specialist
Wright Match
Calgary
06.2024 - Current
- Built a strong brand image for the company to boost inbound sales; created compelling visuals and persuasive storytelling elements that evoke emotions, drive interaction and engagement on social media channels including Facebook, Instagram, Twitter and LinkedIn
- Improved audience engagement, KPIs, and ROI; regularly analyzed Google analytics, search trends and monthly social media insights to improve metrics and make informed strategic decisions for future projects and campaigns
- Optimized website performance and user experience; managed content updates, blog posts, and smart bot integration to enhance engagement, and drive traffic
Sales and Marketing Assistant
Duradek
Vancouver, BC
02.2023 - 01.2024
- Maximized traffic on the company's social media platform by 23%; developed and maintained social media content, web pages, and communications to drive marketing campaigns, activities and events
- Developed strategic marketing content targeting the right audience for the products; analyzed the latest Google Analytics and metrics, including social media content reach and impressions
- Reduced marketing campaign preparation time in half; developed Power BI reports and dashboards to help the team access the latest information and make better, faster decisions
- Improved customer experience by 37%; maintained the CRM system and marketing automation tools, including HubSpot and Constant Contact, to keep data up-to-date and analyze customer interaction reports
- Assisted the company in achieving the highest profit quarter ever in the history of the business; drove eight marketing campaigns in four months, and brainstormed new ideas to support events and customer communication projects
- Improved company's process for record management; reviewed and verified documents and company's technical and marketing literature for completeness, format and compliance according to company standards and client requirements with complete confidentiality
- Developed compelling scripts for TV commercials and corporate advertising campaigns; led a high-profile collaboration with HGTV featuring Scott McGillivray to enhance brand visibility
- Executed large-scale home and trade shows across North America; managed end-to-end event logistics, optimized booth setup for maximum engagement, and coordinated dealer scheduling to ensure seamless operations at the Vancouver Home & Garden Show
Marketing Coordinator
WINsociety
Vancouver, BC
07.2022 - 01.2023
- Researched client industry and marketing trends while forecasting company needs
- Used market research to develop action plans regarding service introductions, modifications and campaigns
- Managed client marketing strategies and promotion campaigns
- Gathered competitor data, analyzing pricing, product sales and marketing strategies
- Forecasted and tracked marketing and sales trends
- Developed direct mass mailings which resulted in significant growth of customer base
Business Development & Marketing Representative
Outforce
Calgary, AB
05.2021 - 01.2022
- Enhanced brand awareness by 18% through strategic initiatives; developed dashboards, analyzed web traffic to assess performance, and implemented search engine optimization practices
- Drove client growth by acquiring 20 new clients in one quarter through strategic lead generation; leveraged Crunchbase and collaborated with Cience to conduct extensive research
- Improved client satisfaction by 32%; connected with vetted dev shops from around the world and discussed strategies to fulfill the clients' requirements
- Coordinated day-to-day administrative operations ensuring seamless workflow and team efficiency; managing correspondence, maintaining records, preparing marketing budgets, generating financial reports overseeing invoices
Project Experience
Global Talent Accelerator / SAIT
Calgary, AB
09.2020 - 12.2021
- Partnered up with Neo Financial and organized an virtual international tech recruitment fair for their upcoming projects; filled over 60 senior level engineering positions
- Facilitated the candidates assistance with resume building and interview preparation resulting in successful placements for the candidates
- Created a detailed relocation package along with email campaign using HubSpot to broadcast fundamentals about the Canadian culture; helped the new recruits easily relocate to Canada
- Generated new product ideas for Joey’s Seafood restaurant; launched a new restaurant concept “strEATS”
- Created an annual budget and determined marketing growth; increased sales to maximum operation capacity
- Developed a product marketing plan based on competitor analysis; implemented marketing initiatives
Founder and Creative Director
"Noor Jamil" South Asian Women Clothing Line
Calgary, AB
05.2017 - 01.2019
- Developed sketches and drawings, created an inventory of trends and material, generated technical data sheets and color charts; produced a strong portfolio of innovative and intricate design work
- Managed social media planning for execution of marketing strategies, and brand management; promoted new fashion, coordinated promotional activities and gained new customers
- Implemented marketing and promotional tactics; achieved 34% growth in total social media shares and 27% increase in website traffic from social media posts
- Monitored online presence of the brand and engaged with users; strengthened customer relationship and loyalty
Education
Bachelor of Business Administration - Marketing
Southern Alberta Institute of Technology
Calgary, AB10.2022
Diploma - Marketing
Southern Alberta Institute of Technology
Calgary, AB05.2019
Skills
- Social Media Marketing
- Event Management
- CRM management
- Marketing Research
- Search Engine Optimization (SEO)
- Google Analytics
- Data Tracking and Trend Analysis
- Social Media Sponsored Ads
- Advertising Campaign Assessment
- Product Management and Branding
- Product Positioning
- Database Skills
- Data Collection and Analysis
- Business Development
- Data Visualization Tools Power BI Qualtrics
- Adobe Suite Illustrator InDesign Photoshop Publisher
- Microsoft Office HubSpot Hootsuite Constant Contact
Accomplishments
• Digital Marketing & E-commerce - Google Career Certificate
• Hootsuite - Certification
• CADD Fundamentals, AutoCAD - Course
Languages
English
Native/ Bilingual
Urdu
Native/ Bilingual
Arabic
Limited
Certification
Google Career Certificate
Timeline
Marketing Communications Specialist
Wright Match
06.2024 - Current
Sales and Marketing Assistant
Duradek
02.2023 - 01.2024
Marketing Coordinator
WINsociety
07.2022 - 01.2023
Business Development & Marketing Representative
Outforce
05.2021 - 01.2022
Project Experience
Global Talent Accelerator / SAIT
09.2020 - 12.2021
Founder and Creative Director
"Noor Jamil" South Asian Women Clothing Line
05.2017 - 01.2019
Bachelor of Business Administration - Marketing
Southern Alberta Institute of Technology
Diploma - Marketing
Southern Alberta Institute of Technology
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