Yaroslav Pyskun
Toronto,Canada
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
3
3
years of professional experience
Work History
Marketing Analyst
Silana
01.2022 - 01.2023
- Conducted in-depth competitive research and benchmarking analysis to inform strategic decisions and improve market positioning
- Tracked and reported on key marketing KPIs, including leads, conversion rates, website traffic, and social media engagement using Google Analytics, SEMrush, and HubSpot
- Developed and presented detailed marketing reports and actionable insights to senior management, driving strategic improvements.
Marketing Strategist
Click'n'Go
01.2020 - 01.2022
- Led strategic development and execution of marketing strategies, aligning with Google Analytics insights to optimize CPI and maximize retention rates
- Analyzed business results to ensure strategies and programs are effective and KPI objectives are being attained to maximize ROI
- Evaluated ideal market price for our product based on focus group, customer preferences and market research, which led to increased numbers of new business partnerships with top local restaurants
Education
M.D. -
Queen's University
Kingston, ON11.2023
M.D. - Exchange Program
Bocconi Di Milano
07.2023
M.D. - Finance
National University of Kyiv-Mohyla Academy
06.2022
M.D. - Exchange Program
University of Bergen (UiB)
12.2021
Skills
- Marketing Strategy
- Digital & Traditional Marketing
- Data Analytics & Consumer Insights
- Competitive Market Analysis
- Revenue (ROI) Growth
- Google Ads
- Google Analytics
- Python
- Tableau
Languages
Ukrainian
Native or Bilingual
English
Full Professional
French
Limited Working
Custom
- L'Oreal, Brandstorm, Toronto
- PepsiCo, PepsiMAX Brand Competition
- Coca-Cola HBC, CFA Challenge, Kyiv
Timeline
Marketing Analyst
Silana
01.2022 - 01.2023
Marketing Strategist
Click'n'Go
01.2020 - 01.2022
M.D. -
Queen's University
M.D. - Exchange Program
Bocconi Di Milano
M.D. - Finance
National University of Kyiv-Mohyla Academy
M.D. - Exchange Program
University of Bergen (UiB)
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