Summary
Overview
Work History
Education
Skills
Extracurricular Activities
Timeline
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Alireza Esfandiari

Summary

A strategic professional with proven track record on leveraging customer feedback and market data to adjust offerings considering brand image and associations, target audience and core competencies. Ability to write compelling messages based on customer needs in order to differentiate our solutions. Familiar with capturing customer experience using different models. An In-depth academic knowledge gaining both scientific and pragmatic programs in marketing, MBA and MSc, along with working experience across different functions within marketing sector. Multidisciplinary individual possessing strong relationship management and time management skills required for a fast-paced work environment. Accountable, communicative, respectful, and fast learner.

Overview

4
4
years of professional experience

Work History

Marketing Analyst

Atos Canada
Toronto, Canada
06.2022 - 12.2022
  • Prepared a campaign strategy for a segmented event marketing of Next Generation 911 at the WPFG 2023
  • Created and oversaw Power BI dashboards as per business requirement, transforming raw data into visual insights that guided key business decisions related to performance, operations, and financial outcomes
  • Conducted market research and collaborated with stakeholders to analyze ongoing projects and determine eligibility for tax incentives, successfully resulting in gaining $50,000 credits and delivering immediate financial benefits

Co-founder and Product Marketer

CloudMed
Tehran, Iran
03.2019 - 03.2020
  • Registered for Medical Imaging Exhibition leading to increase in about 5% brand awareness among radiology doctors
  • Prepared contents for both print and digital promotions throughout the year according to GTM strategy
  • Communicating with imaging centers to install demos, leading to a 40% increase in client acquisition
  • Conducted a customer-centric market analysis that led to a significant transformation, enabling the startup to serve over 10,000 doctors today and grow into an estimated $1 million business
  • Managing to find an angel investor
  • Also, competitors and market analysis and the business plan I wrote, led us to rank second in 100startups competition to receive a funding package from a well-known VC, Smart UP

Education

Master of Science - Marketing Analytics

Concordia University (JMSB)
Montreal, Canada
05.2024

MBA - Marketing

Amirkabir University of Technology
Tehran, Iran
12.2019

Bachelor of Science - Engineering

Petroleum University of Technology
Mazandaran, Iran
06.2017

Skills

  • Market Research
  • Targeting
  • Positioning
  • Marketing Plan
  • Marketing Strategy
  • GTM Strategy
  • A/B Testing
  • Marketo
  • Ads Campaigns
  • Google Analytics
  • Google Ads
  • Social Media Ads
  • Google Workspace
  • Microsoft Office

Extracurricular Activities

Member, MBA Scientific Association, 01/17, 12/18, Held many one-day workshops inviting CEOs in different streams like branding, economics, operations, etc. Member, Youth National Swimming Team, 01/17, 12/18, Have a few national titles in freestyle and butterfly and was a candidate to participate in 2010 youths Olympic.

Timeline

Marketing Analyst

Atos Canada
06.2022 - 12.2022

Co-founder and Product Marketer

CloudMed
03.2019 - 03.2020

Master of Science - Marketing Analytics

Concordia University (JMSB)

MBA - Marketing

Amirkabir University of Technology

Bachelor of Science - Engineering

Petroleum University of Technology

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Alireza Esfandiari