Yandan Mu
Richmond,BC
Overview
5
5
years of professional experience
Work History
Owner & Social Media Director
House of DnA
Vancouver, Canada
07.2025 - Current
- Founded and managed beauty studio, overseeing operations and digital marketing strategy.
- Executed social media campaigns on Instagram, TikTok, and Rednote, increasing followers by over 200 monthly and attracting 15 to 20 new clients each month.
- Combined creative storytelling with analytics to enhance brand awareness and engagement.
- Produced cross-platform content including vlogs, tutorials, and showcases for nails and lashes.
Marketing Strategist
iDen & Quan Ju De Beijing Duck House
Vancouver, Canada
09.2024 - 06.2025
- Planned and executed integrated marketing campaigns for 11 seasonal menus and 7 events, generating 13% annual revenue growth.
- Collaborated with over 10 food influencers to enhance media visibility and drive customer traffic by 20%.
- Employed data-driven strategies to strengthen brand storytelling and engage diverse audiences.
- Produced more than 80 social media posts on Instagram and WeChat, increasing followers by over 500.
Personal Assistant
Holt Renfrew
Vancouver, Canada
11.2022 - 09.2024
- Crafted tailored communication strategies to enhance brand perception and strengthen client loyalty.
- Delivered luxury brand experiences through personalized engagement for personal shopper team.
- Acquired practical knowledge in high-end consumer behavior and cross-cultural communication.
Marketing Assistant
Woodpecker Education
Kunming, China
01.2021 - 01.2022
- Utilized narrative storytelling to enhance follower growth by over 1000 across social media platforms.
- Conducted trend research for 35+ events, facilitating over 200 new student enrollments.
- Strengthened audience engagement by integrating data-driven insights with sector-specific content.
- Executed offline campaigns and analyzed feedback from 500+ sources to refine marketing frameworks.
Education
Bachelor of Arts - Communication
Simon Fraser University
Vancouver, BC12-2023
Skills
- Strategic Communication & Operations: Brand Storytelling, Digital Strategy, Influencer Marketing, and Cross-platform Content Management
- Data-Driven Analytics & Insights: Consumer Insights, Google Analytics (GA4), Campaign Evaluation, and SEO Optimization
Extracurricular Activities
Peer Mentor, School of Communication, SFU, 03/2023 to 09/2023
- Facilitated intercultural communication and academic integration for over 30 first-year students through strategic mentorship.
- Co-organized faculty-student networking events to strengthen community engagement and departmental cohesion.
- Developed leadership and advocacy skills by synthesizing university "best practices" into actionable peer guidance.
Timeline
Owner & Social Media Director
House of DnA
07.2025 - Current
Marketing Strategist
iDen & Quan Ju De Beijing Duck House
09.2024 - 06.2025
Personal Assistant
Holt Renfrew
11.2022 - 09.2024
Marketing Assistant
Woodpecker Education
01.2021 - 01.2022
Bachelor of Arts - Communication
Simon Fraser University