Summary
Overview
Work History
Education
Skills
Languages
Certifications
Timeline
Generic

MARY ATENCIA

St. Catharines,Canada

Summary

Dynamic Content Marketing Manager with over seven years of experience blending creative and data-driven strategies to enhance brand awareness and engagement. Proven expertise in content strategy, creation, and performance analysis within diverse industries, including e-commerce, tech, and hospitality. Skilled at aligning content with business objectives to drive measurable results. Adept in cross-functional collaboration and staying ahead of industry trends to deliver impactful campaigns.

Overview

5
5
years of professional experience

Work History

Social Media Coordinator

SERIDME SAS
, Colombia
06.2022 - 11.2024
  • Developed and executed content marketing strategies, increasing brand engagement by 40%, demonstrating expertise in creating compelling narratives for diverse audiences
  • Produced platform-specific video content (planning, filming, editing), aligning with e-commerce and tech strategies to grow audience reach by 30%
  • Analyzed content performance metrics, using insights to optimize campaigns and ensure alignment with performance marketing goals
  • Managed LinkedIn, Instagram, TikTok, and Google Business accounts, showcasing proficiency in cross-channel content management and CMS tools

Social Media Coordinator

Mirador Gastrobar
, Colombia
05.2022 - 05.2023
  • Created branding and established the identity for Claustrum, combining creative content strategy with performance objectives to enhance market presence
  • Boosted SEO rankings by 85%, leveraging analytical tools to achieve top-tier visibility on TripAdvisor
  • Increased social media followers by 37% through targeted campaigns informed by performance metrics
  • Managed digital marketing campaigns in Google Ads and Meta Business, demonstrating ability to balance creativity and analytics to drive significant ROI

Social Media Manager

By You Studio
, Colombia
10.2020 - 12.2021
  • Produced multimedia content tailored to diverse channels, resulting in a 50% increase in followers and a 20% boost in engagement within the e-commerce space
  • Generated detailed performance reports to refine strategies, exemplifying a data-driven approach to content marketing
  • Managed Instagram, Facebook, and TripAdvisor accounts, applying insights to optimize audience engagement and growth

Social Media Manager

PGL Marketing
, Colombia
11.2019 - 09.2020
  • Oversaw social media content for 10+ clients in tech and finance sectors, achieving a 200% follower growth within a year
  • Developed content calendars, ad campaigns, and community management strategies with measurable results
  • Created high-quality, on-brand content that significantly increased impressions and customer engagement, demonstrating expertise in nuanced content creation

Education

Master of Arts - Digital Media and Global Communications

University of Niagara Falls
Niagara Falls, Canada
07-2026

Master of Arts - Public Relations

Universitat Autònoma De Barcelona
Barcelona, Spain
07-2017

Bachelor’s - Journalism & Mass Communication

Universidad Jorge Tadeo Lozano
Colombia
04-2015

Skills

  • Content Strategy
  • Content Creation
  • Performance Metrics Analysis
  • SEO
  • Digital Advertising
  • CMS Management
  • Landing Page Management
  • Video Production
  • Video Editing
  • Cross-Functional Collaboration
  • Trend Analysis
  • Adaptability
  • Graphic Design
  • Social content planning
  • Pay-per-click advertising
  • SEM strategy development
  • Marketing campaign development
  • Social content publishing
  • Content development
  • Research
  • Client relationship management
  • Digital marketing
  • Customer engagement
  • Social networking design
  • Content marketing
  • Social media strategy
  • Social media trends
  • Community management
  • Strategic planning
  • Paid advertising
  • Video creation
  • Visual storytelling
  • Brand messaging
  • Google analytics proficiency
  • Social media marketing
  • Content scheduling
  • Brand promotion
  • Data analytics
  • Posting schedules
  • Cross-platform promotion
  • Account management
  • Brand development
  • Influencer collaboration
  • Audience engagement
  • Ad campaigns
  • Social media management

Languages

  • Spanish
  • French
  • Portuguese

Certifications

  • Hootsuite Tools Management, 11/01/15
  • Community Manager Training, 11/01/15 - 02/29/16
  • Food Styling for Instagram, 05/01/21 - 06/30/21
  • Basic Adobe Illustrator, 05/01/21 - 06/30/21

Timeline

Social Media Coordinator

SERIDME SAS
06.2022 - 11.2024

Social Media Coordinator

Mirador Gastrobar
05.2022 - 05.2023

Social Media Manager

By You Studio
10.2020 - 12.2021

Social Media Manager

PGL Marketing
11.2019 - 09.2020

Master of Arts - Digital Media and Global Communications

University of Niagara Falls

Master of Arts - Public Relations

Universitat Autònoma De Barcelona

Bachelor’s - Journalism & Mass Communication

Universidad Jorge Tadeo Lozano

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