I am a go-getter and quick learner who thrives on identifying white spaces and untapped opportunities. A natural networker, I understand the value of building trust-based relationships that last. As a skilled facilitator, I have proven experience in designing and delivering engaging workshops for diverse audiences. I am driven by work that supports local communities and am seeking a mentor I can both support and learn from.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Business Consultant
GTM Self-Employed
05.2025 - Current
Designed Go-To-Market strategies, identifying white spaces and B2B2C expansion opportunities for a wellness product.
Translated primary and secondary research findings into strategic narratives and decision-making guides for founders and leadership teams.
Identified relevant customer prototypes; achieved 100% of client acquisition targets in one-third of the projected time. Currently pursuing 20 accounts in the CPG sector.
Experimented with generative AI to synthesize research and create scalable playbooks.
Director - Business Relations
VegOttawa Association
01.2025 - Current
Strengthened SME partnerships by assessing strategic alignment and member value; onboarded 15+ partners since January.
Developed frameworks for a vendor-buyer ecosystem, enabling cross-selling and network growth.
Represented the organization at events, engaging members and identifying new partnership opportunities.
Shaped board-level strategy, applying ecosystem thinking to support community and market development.
Business Consultant - Business Transformation
EY LLP
10.2024 - 05.2025
Conducted market segmentation, customer journey mapping, and value chain analysis in automotive and telecom industries.
Delivered research- and interview-based recommendations for new market entry and business expansion.
Led research and proposal development across Government, Utilities, and Telecom sectors.
Acted as a brand ambassador at industry events, positioning EY as a leader in Ottawa GPS and cybersecurity.
Business Analyst
FDM Group
11.2022 - 05.2023
Fostered an effective and productive working environment by onboarding and guiding new team members in Scrum values, principles, and practices.
Improved cross-functional communication and alignment by organizing and delivering training workshops.
Business Consultant (Freelance)
Core Civil Construction
04.2022 - 07.2022
Performed market analysis and competitor benchmarking; proposed operational and cost-optimization strategies projecting a 7% margin improvement.
Collaborated with senior leadership to refine business diversification plans, using narrative storytelling to secure executive buy-in.
Business Analyst - Business Development
Business Fundamental Consulting Ltd. Pvt.
04.2019 - 01.2020
Led a team of five in business development efforts, training members in cold-calling and multi-channel campaign management.
Increased training-program revenue by 30% through process improvements based on market and industry research.
Built a customer acquisition plan for a client in the education sector; achieved 110% of the target.
Business Consultant
Globbering
07.2016 - 06.2017
Conducted market and industry research to drive insights for clients and internal business development.
Produced market trend reports and competitive analyses for CEOs of mid-sized enterprises.
Acted as a liaison between three clients and internal marketing/design teams, creating tailored offerings that improved satisfaction.
Produced business proposals and insights presentations for internal and external stakeholders.
Education
MBA - General
CARLETON UNIVERSITY
01.2022
MSc. - Human Development
MOUNT CARMEL UNIVERSITY
01.2019
BCom (Hons) - Finance
ST. XAVIER'S UNIVERSITY
01.2016
Skills
Relationship Building
Market and Competition Research
Strategy and Execution
Client Acquisition
Workshop Facilitation
Certification
AI for Consulting, EY, 02/25
CoPilot for Microsoft Office, 04/25
Sectors
Consumer Goods
Alcohol & Beverage
Automotive
Telecom
Government Public Sector
Power & Utilities
Ecommerce
Construction
Education
Supply Chain Management
HR Consulting
Banking and Financial Sector
Events
Hosted a Lunch & Learn event, Highlighting immigrant women entrepreneurs, showcasing business development and client acquisition skills., 03/25
Delivered a sales and marketing workshop, For small business owners, equipping them with actionable tools to build trust-based relationships., 08/25