WILLA MORTON
Montreal
Summary
Motivated and self-assured university student with a strong entrepreneurial mindset. Demonstrates intellectual curiosity, diverse talents, varied interests, and a global perspective. Known for high organizational skills, flexibility, and leadership capabilities, both as a strong athletic competitor and in professional work environments.
Overview
12
12
years of professional experience
Work History
CONCIERGE AND TOUR SALES
CITY SIGHTSEEING
05.2023 - 09.2023
- Proactively promoted and sold company and third-party products, managing reservations, ticketing, and transportation bookings
- Fostered communication and collaboration through event awareness, cross-departmental information sharing, and regular communication with managers
- Managed administration tasks, including promotional material distribution, sales reports, and handling guest communications
MARKETING MANAGER
QUEEN’S UNIVERSITY WOMEN’S FOOTBALL TEAM
09.2023 - Current
- Led comprehensive marketing initiatives for a women's flag football team, developing and executing strategic plans to enhance team visibility and engagement.
- Coordinated promotional campaigns, managed social media accounts, and created compelling content to drive brand awareness.
- Analyzed marketing performance metrics to optimize outreach strategies and ensure a cohesive brand image.
- Collaborated with team members and coaches to align marketing efforts with overall team goals and objectives.
MARKETING ASSISTANT
KINGSTON 1,000 ISLANDS CRUISES
04.2022 - 01.2023
- Assisted with marketing activities including the development and scheduling of creative content, updating web content, and monitoring digital performance
- Demonstrated competencies in using Photoshop, InDesign, Premier Pro and MailChimp
- Provided expertise in filming, editing, exporting and uploading digital photo and video content
- Provided bilingual guest services via phone, email, live chat and was a “Kingston Ambassador” for disseminating product and city knowledge
CONCIERGE SERVICES
KINGSTON YACHT CLUB
04.2021 - 01.2022
- Helped manage catering and in-house dining services
- Coordinated reservation logistics
- Bartending and Waitressing
CHEF
MANDY’S GOURMET SALADS
01.2019 - 01.2020
- Worked all kitchen stations within a fast-paced environment to produce high quality menu items while utilizing a variety of culinary techniques
- Helped build effective communication in the kitchen under pressure and during busy periods
- Provide leadership and fostered effective communication in the kitchen especially during high traffic periods
SALES, PRODUCTION
TONEWOOD MAPLE
06.2012 - 09.2018
- Represented the company at food trade shows across the United States
- Single handily managed merchant booths at farmer’s markets in Vermont
- Executed labeling, packaging and shipping responsibilities
- Created and artistically designed the company’s website
Education
Bachelor of Arts - Psychology
QUEEN’S UNIVERSITY
KINGSTON, ONCollege Diploma - Interactive Media Arts
DAWSON COLLEGE (CEGEP)
MONTREAL, QC05.2020
High School Diploma -
FINE ARTS CORE EDUCATION (FACE)
MONTREAL, QC06.2018
LYCEE CLAUDE NOUGARO
CAUSSADE, FR2017
HARWOOD UNION HIGH SCHOOL
DUXBURY, VT2016
Skills
- Dual American and Canadian citizen, grew up in USA, Singapore and Canada
- Competent in French
- Rotary Youth Exchange alumni
- Video and music content creator
- Computer skills in Powerpoint, Word, Excel, and Outlook
- Fashion and cooking content publisher
- Comprehensive multimedia portfolio provided upon request
- Lived in and traveled throughout 20 countries
Languages
English
Native or Bilingual
French
Professional Working
Timeline
MARKETING MANAGER
QUEEN’S UNIVERSITY WOMEN’S FOOTBALL TEAM
09.2023 - Current
CONCIERGE AND TOUR SALES
CITY SIGHTSEEING
05.2023 - 09.2023
MARKETING ASSISTANT
KINGSTON 1,000 ISLANDS CRUISES
04.2022 - 01.2023
CONCIERGE SERVICES
KINGSTON YACHT CLUB
04.2021 - 01.2022
CHEF
MANDY’S GOURMET SALADS
01.2019 - 01.2020
SALES, PRODUCTION
TONEWOOD MAPLE
06.2012 - 09.2018
Bachelor of Arts - Psychology
QUEEN’S UNIVERSITY
College Diploma - Interactive Media Arts
DAWSON COLLEGE (CEGEP)
High School Diploma -
FINE ARTS CORE EDUCATION (FACE)
LYCEE CLAUDE NOUGARO
HARWOOD UNION HIGH SCHOOL
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