KEVIN (WENTAO) LAI
Markham,Canada
Summary
Results-driven Sales Leader with a proven track record of exceeding targets in high-pressure environments. Expertise in customer relationship management and strategic planning, complemented by strong negotiation skills. Recognized for exceptional communication and problem-solving capabilities, consistently driving team success in complex sales scenarios. Aiming to leverage sales acumen to contribute to organizational growth and enhance client satisfaction.
Overview
3
3
years of professional experience
Work History
Business Sales Consultant
Peninsula Canada
Toronto, Ontario
08.2024 - 10.2025
- Prospected potential customers by cold-calling businesses and individuals to introduce products and services.
- Established long-term relationships with key contacts at client companies.
- Maintained accurate records of all sales activities in the CRM system.
- Identified new business opportunities through market research, competitive analysis, and industry trends.
- Developed and implemented lead generation strategies to increase sales.
General Manager
Fitness Connection
Richmond Hill, Ontario
02.2024 - 07.2025
- Led staff meetings to assess performance and set objectives.
- Assisted in recruiting, training, motivating, coaching, and evaluating personnel performance.
- Established policies and procedures to ensure the efficient operation of the business.
- Coached, developed, and motivated the sales team to achieve revenue goals.
Membership Sales Advisor
Fitness Connection
Richmond Hill, Ontario
11.2023 - 02.2024
- Performed 60 to 80 cold calls to generate leads for prospective clients.
- Developed strong relationships with customers by providing personalized assistance and support.
- Identified customer needs and tailored solutions accordingly.
- Followed up with customers post-sale for feedback on product satisfaction.
Assistant General Manager
GoodLife Fitness
Whitby, Ontario
07.2023 - 10.2023
- Managed daily operations of the sales department, including the supervision of staff members.
- Analyzed financial reports to optimize budget allocation, leading to cost-effective solutions.
- Executed strategic sales plans to expand the member base and revenue.
- Performed regular service calls with members to ensure satisfaction.
Fitness Advisor
GoodLife Fitness
Markham, Ontario
09.2022 - 07.2023
- Performed 60 to 80 cold calls to generate leads for prospective clients.
- Determined user needs and aligned membership services.
- Developed personalized workout plans, enhancing client satisfaction and gym membership sales.
- Developed relationships with current members to motivate them to reach their fitness goals.
Education
High School Diploma -
Fort Richmind Collegiate
Winnipeg, MB07-2020
Skills
- Leads generation
- Customer relationship building
- Salesforce management
- Business administration
- Complaint resolution
- Project management
- Team Leadership
Timeline
Business Sales Consultant
Peninsula Canada
08.2024 - 10.2025
General Manager
Fitness Connection
02.2024 - 07.2025
Membership Sales Advisor
Fitness Connection
11.2023 - 02.2024
Assistant General Manager
GoodLife Fitness
07.2023 - 10.2023
Fitness Advisor
GoodLife Fitness
09.2022 - 07.2023
High School Diploma -
Fort Richmind Collegiate
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