Wayne Adefolabi Odunaiya
Brandon,MB
Summary
Proven professional in account management and business development, skilled in campaign optimization, client relationship management, and data-driven strategies. Adept at leveraging advanced tools and market insights to deliver tailored solutions and drive revenue growth across digital advertising and logistics sectors.
Overview
5
5
years of professional experience
Work History
Account Manager
X (Formerly Known as Twitter)
10.2024 - Current
- Created and managed full-funnel ad campaigns, leveraging objectives such as reach, engagement, app installs, and conversions to optimize for client-specific KPIs using X Ads Manager.
- Utilized X’s Pixel and Conversion API (CAPI) for real-time tracking of web and app actions, ensuring accurate lower-funnel measurement and maximizing ROI for client campaigns.
- Provided actionable insights to clients based on campaign performance data, improving ad relevance and resonance.
- Streamlined ad setup processes by employing tailored audience segmentation strategies, ensuring maximum impact and reach for diverse campaigns.
- Maintained a high level of ad relevance by regularly refreshing creatives and conducting performance analyses to enhance audience engagement.
- Managed end-to-end onboarding processes for new clients, including campaign setup, measurement integrations, and training on platform best practices.
- Conducted A/B testing of audience targeting, ad formats, and creatives to identify optimal strategies for achieving client goals.
- Monitored campaign metrics and applied optimizations such as adjusting bids, targeting, and creatives to stabilize CPA/CPI and scale successful campaigns.
- Collaborated with cross-functional teams to address client-specific challenges, including policy compliance and vertical-specific requirements.
- Ensured seamless ad delivery and resolved issues related to campaign performance, UI, and metrics by coordinating with technical support teams.
Business Development Representative
Cargo Jet
09.2019 - 04.2023
- Built and maintained a robust pipeline of prospective clients through strategic market research and lead generation efforts, ensuring a steady influx of high-value opportunities.
- Cultivated strong relationships with logistics companies and corporate clients to understand their air freight needs and tailor solutions that optimized their supply chain efficiency.
- Delivered comprehensive presentations and proposals to key decision-makers, highlighting the benefits of Cargo Jet’s services and securing long-term contracts.
- Collaborated with operations and pricing teams to develop competitive bids that aligned with client requirements and market trends.
- Identified and pursued cross-selling and upselling opportunities within existing accounts, contributing to revenue growth and client retention.
- Monitored industry trends and competitor activities to proactively address client concerns and position Cargo Jet as a market leader in air cargo solutions.
- Managed the onboarding process for new clients, ensuring a seamless transition and alignment with Cargo Jet’s service capabilities.
- Analyzed sales data and performance metrics to refine outreach strategies, resulting in a measurable increase in closed deals and customer satisfaction.
- Represented Cargo Jet at industry events and trade shows to network with potential clients and promote brand awareness.
- Collaborated with the marketing team to design and implement targeted campaigns that drove lead generation and conversion rates.
Education
Bachelor of Arts - Economics
Brandon University
Brandon, MBSkills
- Teamwork and collaboration
- Client relations
- Relationship Management
- Project and Time Management
- Customer-Centric Problem-Solving
- Team Collaboration
- Market Research and Industry Knowledge
- Customer Service
- Data Analysis and Decision-Making
Languages
English
Native or Bilingual
Timeline
Account Manager
X (Formerly Known as Twitter)
10.2024 - Current
Business Development Representative
Cargo Jet
09.2019 - 04.2023
Bachelor of Arts - Economics
Brandon University
Similar Profiles
Angel OlivasAngel Olivas
Graphic Designer at Twitter UsersGraphic Designer at Twitter Users
CHAD MOWLAVIECHAD MOWLAVIE
Senior Front-End Engineer at TwitterSenior Front-End Engineer at Twitter
Samir AmmariSamir Ammari
Trust and Safety Agent at X (Twitter)Trust and Safety Agent at X (Twitter)