Wahab Ashiru
Saskatoon,CA
Summary
A seasoned Product Management and Project Management professional with over 10 years of proven track record leading the development and execution of product strategies that drive pivotal business objectives. Customer focused, with expertise facilitating product-led growth across diverse sectors, including mobile broadband, smart devices, SaaS, billing, and payments for both B2B and B2C segments, led by deep customer insights and data analysis.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Product Manager /Product Owner
Vendasta
12.2021 - Current
- Led iterative development of product vision/strategy for digital solutions in B2B/B2C SaaS to drive key business goals at one of the fastest growing tech companies in Canada
- Prioritized innovative software solutions and product roadmap in Order management, Billing, Invoicing and Payments based on customer research, market analysis and data insights
- Collaborated with engineers, designers, sales/support and finance accounting teams to develop innovative solutions that exceed customer expectations
- Key Achievements: Led a team to successfully develop and launch a recurring billing solution, resulting in ~20% revenue growth in the first 3 months
- Managed the design and integration of a new payment gateways through Stripe, eliminating international transaction fees while driving market expansion
- Led the development of a fully integrated subscription billing solution for B2C platform transactions
- Championed the prioritization of accounting and reporting solutions to provide financial transparency and help customers with reconciliation for their business transactions.
Senior Product Manager – Data & Devices
Vodafone
08.2020 - 12.2021
- Senior Product Manager and strategist for business growth of mobile data, smart devices and digital services
- Guide end-to-end product development from discovery to launch and performance measurements with cross-functional teams using waterfall and agile practices
- Managed stakeholder engagements, verbal & written communication securing alignments with company leadership
- Key Achievements: Managed portfolio revamp and integration of alternate payment solutions including mobile wallets and Buy now pay later and flexible payments, resulting in ~28% YoY incremental revenue driven by ARPU growth & active user growth
- Built APIs for omni-channel UX/UI and billing integration across internal & external platforms including banks and other financial institutions, leading to improved user experience, customer retention and 3% improvement in NPS score.
Senior Product Manager – Internet & Digital Services
Airtel Telecoms
09.2016 - 08.2020
- Developed and managed business growth initiatives for mobile data and digital products using product led strategies and customer lifecycle management (CLM)
- Subject matter expert & primary liaison between technical/non-technical stakeholders, capturing business/customer requirements and articulate through written/verbal communication
- Key Achievements: Managed the complete overhaul of the product portfolio, driven by customer insights and data analysis; resulting in >50% YoY Internet Services revenue growth for 3 years
- Awarded an outstanding performer for leading program management for greenfield projects with distributed teams, driving automation & infrastructure building, resulting in ~5% incremental market-share
- Implemented smart retry / dunning solution for service subscriptions, resulting in incremental revenue and paying user growth
- Led the automation of product development process, ensuring efficiency and time to market.
Product Manager – Data & Device
MTN
06.2010 - 08.2016
- Managed data and device ecosystem end-to-end, including specifications, ranging and vendor negotiations for sales partnerships at the largest telecoms company in Africa, with over 70 million subscribers
- Product champion, responsible for leading roadmap planning to refine go-to-market strategies for product innovation
- Influential leader in negotiation/closure of partnership agreements with key tech companies such as Google/Facebook/Twitter
- Key Achievements: Awarded Marketing Staff of the Year (CMO Excellence Award 2015) for leading strategic partnerships with Google, OEMs and distributors to introduce the first Android One low-cost smartphone in Africa, resulting in ~6% incremental data user market share and ultimately disrupting the landscape
- Championed iterative development of an automated device-data bundling solution driving B2C growth by increasing active smartphones on the network by 10%
- Led the strategic partnerships and integrations for Facebook Zero, Samsung, BlackBerry, and more.
Education
B-Tech - Physics/Electronics
Federal University of Technology Minna
Minna, Nigeria01.2004
Skills
- KPI Tracking
- Project Planning
- Financial Management
- Product Strategy
- Product Lifecycle Management
- Product Roadmaps
- Data-driven decision-making
- Teamwork and Collaboration
- Product Vision and Strategy
- Agile Software Development
- Stakeholder Communications
- Data Analytics
Certification
- Google Cloud Digital Leader, 2024
- Project Management Professional Certification (PMP), 2023
- Certified Scrum Product Owner (CSPO), 2022
- Scrum Product Owner Certification (SPOC), 2022
- Certified Business Analyst (CBAP) – IIBA, 2020
- ITIL, 2020
Personal Information
Title: Product Manager | Product Owner | Agile Project Manager
Languages
English
Native or Bilingual
Timeline
Product Manager /Product Owner
Vendasta
12.2021 - Current
Senior Product Manager – Data & Devices
Vodafone
08.2020 - 12.2021
Senior Product Manager – Internet & Digital Services
Airtel Telecoms
09.2016 - 08.2020
Product Manager – Data & Device
MTN
06.2010 - 08.2016
B-Tech - Physics/Electronics
Federal University of Technology Minna
- Google Cloud Digital Leader, 2024
- Project Management Professional Certification (PMP), 2023
- Certified Scrum Product Owner (CSPO), 2022
- Scrum Product Owner Certification (SPOC), 2022
- Certified Business Analyst (CBAP) – IIBA, 2020
- ITIL, 2020
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