Vishwa Khatsuria
Brampton,ON
Summary
Versatile and creative content writer with 6+ years of experience in crafting engaging content for major industry domains, including eCommerce, Finance, Technology, Industrial, and Beauty. Adept at producing diverse content types such as web pages, product content, copy, blogs, articles, infographics, and scripts. Skilled in CMS management and SEO, ensuring content is optimized for search engines and tailored to target audiences. Proficient in Microsoft/Google Suites, conducting in-depth market research, meeting tight deadlines, collaborating with cross-functional teams, and curating high-quality content that support brand goals.
Overview
7
7
years of professional experience
Work History
SEO Writer
The Good Glamm Group (MYGLAMM
03.2022 - 04.2024
- Developed over 25 SEO-optimized beauty blogs per month (skincare, haircare, and makeup) that helped drive organic traffic and boost sales.
- Published weekly blogs using CMS platforms such as WordPress and Nucleus.
- Leveraged SEO and Keyword Research tools like Google Keyword Planner, Keyword.io, Adobe, Google Search Console, and Ahrefs to analyze competitors' strategies, resulting in a 25% improvement in website performance.
- Conducting competitor analysis and organic research to generate lucrative topics, leading to a 25% boost in click-through rates (CTR).
- Managed the entire content development process from keyword research and SEO strategy to writing, proofreading, and publishing, aligning with brand goals to enhance website rankings.
- Creating blog layout including H1, H2 and H3s based on targeted keyword research, SEO tools and competitive market analysis.
- SEO reporting of weekly blog performance by understanding clicks, impressions and sessions, therefore track month on month website growth.
- Improved on-page optimization through strategic internal linking and enhanced off-page optimization using social platforms like Quora, resulting in a 20% growth in referral traffic.
- Created keyword-rich footer content for D2C brands like Organic Harvest, St.Botanica, and MyGlamm, contributing to a consistent increase in search engine visibility and sales and a 10% boost in domain authority.
Content Writer
Brainvire Infotech Inc.
02.2018 - 02.2022
- Wrote 50+ informative "How-to" blogs, technical guides on the best tools and articles on the latest releases in technology, gadgets, and online gaming.
- Keep abreast with industry trends for content relevance improve website traction, and ensure audience retention.
- Drafting technical content (digital marketing, AI, blockchain, project case study, other IT services).
- Developing website content and landing page optimization for finance, automation, and eCommerce, developing plag-free, quality-driven and engaging content.
- Created over 30 professional guest posts, infographics, PR pieces, and reviews on topics including WordPress plugins, digital marketing strategies, SEO blogging, and WordPress security.
- Created compelling web copy content for retail sites and social media pages, contributing to a 25% increase in lead generation and a 15% boost in conversion rates.
Jr. Content Writer
Glorywebs Creatives Pvt. Ltd.
07.2017 - 01.2018
- Authored 50+ technical pieces ( technical blogs and website service pages) covering mobile development, iOS development, SEO, Android app development, and cross-platform development.
- Revamped a company’s website content with strategic keyword use, increasing its Domain Authority (DA) and Page Authority (PA) within 3 months.
- Actively collaborated with senior content writers on blog topics to measure website KPIs, leading to a 30% increase in page views.
- Utilized knowledge of HTML, XML, and Javascript to enhance user experience and support ranking on SERP results.
- Produced online advertising content for website ads and UI/UX design, based on keyword optimization.
Education
Bachelor of Engineering - Computer
Gujarat Technical University
Gujarat, India06.2016
Skills
- Content Management System (CMS) - WordPress
- Search Engine Optimization (SEO)
- SEO Tools -Google Search Console, Adobe, SEMrush
- Keyword Research -Google Keyword Planner
- Editing and Proofreading Skills
- Brand Voice Consistency
- Content Marketing
- Creative Writing
- Social Media Content
- Script Writing
- Designing Content Calendar
- Web Copy Content
- Article Writing
- Copywriting
- Organic Research
Personal Skills
- Creative Thinking
- Organizational Skills
- Positive Learning Attribute
- Client Relationship Management
- Marketing & Presentation
- Reliable & Responsible
- Project Management
- Competitive Intelligence
Timeline
SEO Writer
The Good Glamm Group (MYGLAMM
03.2022 - 04.2024
Content Writer
Brainvire Infotech Inc.
02.2018 - 02.2022
Jr. Content Writer
Glorywebs Creatives Pvt. Ltd.
07.2017 - 01.2018
Bachelor of Engineering - Computer
Gujarat Technical University
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