Victor Gallegos
Vancouver,BC
Summary
Successful data-driven Digital Marketing Specialist with 5 years of experience driving growth and enhancing brand presence in the hospitality and education industries. Spearheaded the strategy and execution required to enable CRAFT Beer Market to increase Happy Hour sales by 41.23% in 2024 through targeted communication strategies, digital marketing, and PR. Played a lead role in positioning Nimbus Recording to generate a 15% improvement in website conversion rates, doubling leads acquisition. Eager to continue creating tangible impacts and drive growth in this new role.
Overview
5
5
years of professional experience
7
7
Certification
Work History
Digital Marketing Manager
CRAFT Beer Market
05.2022 - 09.2024
- Utilized data-driven insights to optimize Google and social media paid media campaigns, resulting in a total of 14 million impressions, 109,000 clicks to the website, and 185,800 conversions on Google My Business.
- Implemented targeted keyword optimization strategies and trend analysis across all online platforms for 10 restaurant locations, resulting in an 80% increase in local SEO impressions.
- Expanded our email marketing database by 30% yearly and improved both open and click rate of our email campaigns by 10% and 3% respectively.
- Developed and optimized landing pages and traffic channels for the B2B side of the business, resulting in a 16% increase in lead generation.
Digital Marketing Specialist
Nimbus School of Media and Recording
01.2021 - 12.2021
- Utilized Google Search and Social Media ads to drive targeted traffic and generate an average of 150 leads per month, resulting in a 20% increase in lead count compared to previous strategies.
- Organized partnerships with music producers to create engaging content that garnered over 30,000 views, resulting in a 15% increase in lead conversions through optimized landing pages and lead magnets.
- Conducted A/B testing on content and landing pages for lead generation and talent acquisition, leading to a 10% increase in website conversion rates.
- Regularly liaised with leadership and department managers to assess marketing performance and suggested data-driven improvements that boosted our traffic platforms by 8%.
Marketing and Communications Coordinator
City University of Seattle
06.2017 - 12.2018
- Optimized communication channels such as social media, the website, and email responses to enhance student recruitment efforts, resulting in a 15% increase in lead generation.
- Developed and executed paid advertising campaigns for 25 programs across 13 countries in America, Europe, and Asia, resulting in a 30% increase in program enrollment.
- Implemented a comprehensive market research strategy focused on current students, leading to the discovery of new insights and channels that increased student engagement by 20%.
- Worked with cross-functional teams to manage multiple campaigns simultaneously, increasing outreach and media performance by 24% across digital platforms.
Education
Associate of Arts - Digital Marketing
CICCC
Vancouver, BC07.2021
Bachelor of Science - Management And Business Administration
City University of Seattle
Vancouver, BC12.2019
Bachelor of Science - Marketing
UPAEP
Mexico12.2019
Skills
SEO
PPC Advertising
Email Marketing
A/B Testing
Content Creation
Photography
Social Media Management
Market Research & Analysis
Conversion Rate Optimization
Certification
- SEO Fundamentals | By: SEMRush
- Google Ads Search Certification| By: Google
- Google Analytics Qualification| By: Google
- Social Marketing Certification| By: Hootsuite
- Email Marketing Certification| By: Hubspot
Side Hustle
Website Developer | Central Restaurants | 2024
- Improved Website user experience and internal linking, resulting in an increase of organic traffic of 200% and 3,000 extra clicks.
- centralrestaurants.ca
Marketing Mentor | Beeznests
- Developed courses about marketing research, including qualitative and quantitative research, and user experience testing.
Timeline
Digital Marketing Manager
CRAFT Beer Market
05.2022 - 09.2024
Digital Marketing Specialist
Nimbus School of Media and Recording
01.2021 - 12.2021
Marketing and Communications Coordinator
City University of Seattle
06.2017 - 12.2018
Associate of Arts - Digital Marketing
CICCC
Bachelor of Science - Management And Business Administration
City University of Seattle
Bachelor of Science - Marketing
UPAEP
- SEO Fundamentals | By: SEMRush
- Google Ads Search Certification| By: Google
- Google Analytics Qualification| By: Google
- Social Marketing Certification| By: Hootsuite
- Email Marketing Certification| By: Hubspot
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