Summary
Overview
Work History
Education
Skills
Communication
Timeline
Generic

VALÉRIE POSPODINIS

Mississauga

Summary

Accomplished Senior Sales Executive with over 25 years of experience driving revenue growth and leading high-performance teams. Proven expertise in building national distribution channels and managing enterprise accounts within electronics, IT, vehicle and aviation technology sectors. Skilled in forming strategic partnerships and transforming underperforming regions into top-producing territories.

Overview

30
30
years of professional experience

Work History

Regional Sales Manager Electrical Distribution

Legrand - Building Control Systems Division
09.2021 - Current

A public company based in France, Legrand is a global specialist in electrical and digital building infrastructures.

  • Lead Canadian distributor channel strategy across the Prairies, Quebec, and the Maritimes.
  • Develop sales plans and performance systems.
  • Advise senior leadership on market conditions influencing product and GTM strategy.
  • Strengthen distributor partnerships through structured regular business reviews and training.
  • Develop strong relationships with clients as a relatable and trusted advisor.

Sales Director

Spidertracks Ltd.
09.2017 - 04.2021

Based out of New Zealand, Spidertracks is a leading global provider of aircraft tracking and communications systems.

  • Exceeded FY18–20 revenue targets while building Canadian operations from scratch.
  • Achieved 8× sales growth in year one by expanding reseller network to eight partners.
  • Negotiated contracts with enterprise aviation clients, enhancing strategic partnerships.
  • Forged relationships with RCAF and Defense leaders to secure pilot program contracts.
  • Established Spidertracks as a Canadian leader in aircraft fleet management, tracking and communications.

Sales and Marketing Manager

Avnan Electro Inc.
06.2016 - 09.2017

Located in Oakville, Ontario, Avnan provides customized electronic design, engineering, and offshore sourcing solutions.

  • Enhanced team performance by leading Americas sales and project management teams.
  • Streamlined operations by managing customer service and warehouse staff effectively.
  • Increased profit margins by restructuring costing models for key accounts.
  • Contributed to strategic planning and explored new market opportunities.
  • Participated in Executive Management and Business Development Boards for organizational growth.

Manager, Key Accounts and Third-Party Solutions

Geotab
07.2012 - 06.2016

Based in Oakville, Geotab is a leading provider of GPS fleet and Big Data management technology.

  • Achieved growth by managing Geotab's largest enterprise account of 70,000+ vehicles.
  • Drove consistent year-over-year growth through Eastern Canada reseller program leadership.
  • Researched and selected our CRM solution and conducted national training for enhanced operations.
  • Facilitated integrations with key technology partners like TPMS and cold-chain.
  • Established Geotab as a leader in GPS fleet management technology.

Business Development Manager

Canacomp Systems Inc.
01.2011 - 07.2012
  • Increased product offerings by adding Microsoft Dynamics to licensed portfolio.
  • Drove large-scale sales initiative for back-office systems to McDonald's franchisees.
  • Provided onsite training and support for back-office system deployments.
  • Oversaw management of key accounts, ensuring client satisfaction and retention.
  • Led a team of eight, including six technical staff and two salespeople.

Business Development Manager

Etratech Inc.
01.2008 - 01.2011

Based in Burlington and acquired by Gentherm, Etratech was a provider of Electronic Manufacturing Services.

Progressive Positions: Inside Sales, Outside Sales, and Management

Richardson Electronics Ltd.
01.1996 - 01.2008

Based out of Lafox, IL., and since acquired by Avnet, Richardson was a Distributor of RF Power, Wireless & Millimeter wave components.

Education

Certificate - The Versatile Salesperson

Wilson Learning Sales & Leadership Academy
Las Vegas, Nevada
01-2020

Associate of Science - Astronomical Sciences

University of Toronto Mississauga
Mississauga, ON
01-2013

Canadian Institute of Management Certificate - Honours

Humber College
Toronto, ON
01-2010

Electronics Engineering Technician - Honours

Humber College
Toronto
01.2008

Management Skills & Techniques - Management Certificate

American Management Association
San Francisco, CA
01.2000

Diplôme d'études collégiales - Science

Marianopolis College
Montreal
01.1995

Skills

  • Career Coaching and Mentorship
  • National & Enterprise Sales Leadership
  • Territory Expansion & Channel Strategy
  • Distributor Development & Optimization
  • Contract Negotiation & Strategic Partnerships
  • CRM Sales Infrastructure Subject Matter Expert
  • Forecasting, KPI Systems & Revenue Planning
  • Technical Sales: IT, Electronics, Telematics, Lighting Controls
  • Executive-Level Client Relationship Management
  • Business development and planning

Communication

Fluent in French and English with basic level Croatian and some Spanish. Highly skilled technical writer in French and English.

Timeline

Regional Sales Manager Electrical Distribution

Legrand - Building Control Systems Division
09.2021 - Current

Sales Director

Spidertracks Ltd.
09.2017 - 04.2021

Sales and Marketing Manager

Avnan Electro Inc.
06.2016 - 09.2017

Manager, Key Accounts and Third-Party Solutions

Geotab
07.2012 - 06.2016

Business Development Manager

Canacomp Systems Inc.
01.2011 - 07.2012

Business Development Manager

Etratech Inc.
01.2008 - 01.2011

Progressive Positions: Inside Sales, Outside Sales, and Management

Richardson Electronics Ltd.
01.1996 - 01.2008

Certificate - The Versatile Salesperson

Wilson Learning Sales & Leadership Academy

Associate of Science - Astronomical Sciences

University of Toronto Mississauga

Canadian Institute of Management Certificate - Honours

Humber College

Electronics Engineering Technician - Honours

Humber College

Management Skills & Techniques - Management Certificate

American Management Association

Diplôme d'études collégiales - Science

Marianopolis College
VALÉRIE POSPODINIS