Music Production
Reading
Video Games
Burritos
Tyler Trew
San Jose,CA
Summary
Copywriter and creative strategist with experience across music and entertainment. Specializing in high-impact messaging, campaign copy, and editorial storytelling that drives audience engagement and simplifies complex user-facing content. Experienced working with labels, agencies, and artists to develop voice, positioning, and narrative across digital campaigns and media environments, with exposure to UX-informed writing within streaming and interactive content ecosystems.
Overview
14
14
years of professional experience
Work History
Publicity Director & Label Manager
Kannibalen Records
Remote
04.2014 - Current
- Lead publicity and communications across the label and its roster, shaping messaging and narrative for over 450 release campaigns.
- Develop artist and project storytelling through press releases, interviews, social media, and email marketing, ensuring consistent voice and positioning across all channels.
- Secure and manage media placements with major outlets including Forbes, Billboard and HuffPost, translating artist and label vision into clear, compelling narratives.
- Oversee digital campaigns and audience engagement across label and artist platforms, contributing to growth and visibility in a competitive market.
- Act as primary liaison with distribution partners, ensuring accurate delivery of releases across DSPs with proper metadata, assets, and positioning.
- Manage release operations end-to-end, including scheduling, coordination, and cross-team alignment.
- Support artist and label strategy across branding, campaign development, and long-term positioning.
- Work across projects including artists Apashe, Dabin, Kai Wachi, BTSM, YMIR, as well as the sub-label Majestic Collective and the music festival Stay In Bloom.
Copywriter & Editor
Wordbank
Remote
05.2022 - Current
- Led copywriting for Soundrop, producing high-volume, conversion-focused messaging across paid ads, social media, email campaigns, and user-facing support content.
- Wrote and structured FAQs and informational pages to improve user understanding and reduce support friction.
- Managed social media interactions and direct user communication, maintaining brand voice while addressing real-time customer needs.
- Contributed to rapid user growth through clear, accessible messaging across acquisition and onboarding touchpoints.
- Re-engaged by agency to support streaming content initiatives for Netflix.
- Wrote and edited official synopsis for streaming releases, crafting concise, high-impact descriptions optimized for audience engagement and fast decision-making.
- Performed quality control and editorial review of content to ensure consistency in tone, clarity, and platform standards.
Co-Founder
Mouse Potato Management
Remote
11.2020 - Current
- Manage and develop artists, leading campaign strategy, releases, and long-term creative direction.
- Drive messaging and audience engagement across social, streaming, and email, crafting voice-driven campaigns that support growth & distinction.
- Oversee brand development across music, visuals, websites, and merchandise, ensuring consistency in identity and positioning.
- Execute release rollouts and promotional efforts, including PR coordination, show marketing, and fan engagement.
- Lead business and operational strategy, including project management, release scheduling, metadata organization, and deal negotiation across partnerships, merchandising, and live opportunities.
Writer & Creative Consultant
Freelance
Remote
02.2015 - Current
- Provided A&R support, copywriting, and publicity for music labels and artists, including Sony Music Asia (Sacra Beats), contributing to artist positioning, release messaging, and promotional strategy
- Wrote press releases, artist bios, and campaign copy for independent and label-affiliated music projects.
- Supported festival and event marketing including Asteria Music Festival through creative copy, promotional messaging, and audience engagement content
- Developed copy and promotional content for nightlife and entertainment venues including City Nights & Club X SF, managing social media content and engagement strategy.
- Created messaging and marketing copy for talent booking and entertainment services with LX Group and Amplify Events, supporting talent buying and promotional outreach.
- Wrote editorial articles, blog content, and brand copy for lifestyle and music-related platforms including Electric Family and Nu Image Medical.
Writer & Editor
Music Media
Remote
09.2012 - 08.2019
- Led news and music editorial teams responsible for producing high-volume content reaching over 1M monthly unique visitors for more than a year.
- Wrote and edited editorial content covering emerging and established artists within the electronic and indie music space.
- Produced long-form articles and features focused on artist discovery, music culture, and storytelling.
- Curated and managed Spotify playlists, selecting and organizing music to reflect editorial voice and audience engagement trends.
Education
No Degree - Sociology
California State University, Monterey Bay
Seaside, CAAssociate of Arts - Arts & Humanities
San Joaquin Delta College
Stockton, CA05-2014
Skills
Copywriting
Editing / Proofreading
Storytelling
Social Media
Active Listening
Team Coordination
Time Management
Research
Branding
Content Strategy
Interests
Timeline
Copywriter & Editor
Wordbank
05.2022 - Current
Co-Founder
Mouse Potato Management
11.2020 - Current
Writer & Creative Consultant
Freelance
02.2015 - Current
Publicity Director & Label Manager
Kannibalen Records
04.2014 - Current
Writer & Editor
Music Media
09.2012 - 08.2019
No Degree - Sociology
California State University, Monterey Bay
Associate of Arts - Arts & Humanities
San Joaquin Delta College