Alexandra Ward
Los Angeles
Summary
Dedicated and passionate entertainment and event professional with history of exceeding expectations utilizing creative and organized practices.
Overview
2
2
years of professional experience
Work History
Coordinator, E-Commerce & Label Services
Universal Music Group
Los Angeles, CA
05.2023 - Current
- Researched and identified new opportunities for product and brand development.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
Tour and E-Commerce Manager
ZEKE BEATS
06.2022 - Current
- Coordinated travel and accommodations for artist and crew.
- Supported the artist in delivering strong performance by smoothly handling operational needs and support logistics.
- Built personal relationships with promoters to ensure positive professional experiences.
- Created the Official Artist Shopify Store, developed products and communicated with vendors.
Content & Social Media Manager
Freelance
08.2022 - 10.2023
- Produced original, creative content for promotional advertisements and marketing materials.
- Collaborated with ZEKE BEATS in development of TikTok content, maintaining consistency with curated brand aesthetics and copywriting strategies.
- Cultivated social media following across Instagram and TikTok platforms with more than 42,000 and 3,500 total followers respectively.
- Content featured on accounts such as BASSRUSH, ZEKE BEATS, Jantsen, A Hundred Drums.
Operations Assistant
G8Check
Los Angeles, CA
10.2021 - 07.2022
- Built and maintained relationships with affluent clients such as Snapchat, The Music Center, The Hollywood Bowl.
- Curated and compiled newsletters for G8Check clients and increased newsletter interaction by 22%.
- Led a team to follow check-in protocol and ensure the following of COVID-19 compliance during mega-events.
- Managed and maintained file system covering expenses, reports and support documentation.
Education
Bachelor of Arts - Production And Design, Entertainment Business
New York University
New York, New York12.2020
Skills
- Copywriting
- Creative Solutions
- Analytics and Reporting
- Content Creation
- Tour Management
- Artist Relations
- eCommerce Operations
- Strategic Planning
Timeline
Coordinator, E-Commerce & Label Services
Universal Music Group
05.2023 - Current
Content & Social Media Manager
Freelance
08.2022 - 10.2023
Tour and E-Commerce Manager
ZEKE BEATS
06.2022 - Current
Operations Assistant
G8Check
10.2021 - 07.2022
Bachelor of Arts - Production And Design, Entertainment Business
New York University