TRINA WYLIE
1507-155 West 1st. St. North Vancouver,BC
Summary
Seasoned Group Sales Manager with rich experience in the effective sales management, development and implementation of strategic sales plans, and fostering strong relationships with key organizations and customers. I am seeking a Director of Sales & Marketing role to grow in my career. Strengths include negotiating skills, leadership abilities, problem-solving aptitude, and customer relationship management. Demonstrated capacity to drive growth in company revenue through innovative sales initiatives while maintaining a high degree of client satisfaction.
Overview
23
23
years of professional experience
Work History
GROUP SALES MANAGER
HYATT REGENCY VANCOUVER
Vancouver , British Columbia
05.2006 - Current
- Proven track record of exceeding sales targets and driving revenue growth in the luxury hotel industry
- Surpassed my sales goal for 2023 by achieving a remarkable 130% of the annual target
- Strong ability to build and maintain relationships with high-profile organizations in the Western Canadian Market segment
- In-depth knowledge of the luxury hospitality market and competitive landscape
- Exhibited strong leadership qualities through the effective mentorship of a high-performing sales team
- Ensured compliance with company policies and procedures related to group sales operations.
- Extensive travel to major cities to engage with potential and targeted clients
- Actively involved in attending industry-related functions such as trade shows, conventions, and conferences
BUSINESS DEVELOPMENT MANAGER
HCAREERS
North Vancouver , British Columbia
01.2004 - 03.2005
- Developed and executed strategic plans to achieve sales targets and expand customer base
- Utilized a targeted approach to connect with retail sector employers and post job openings on North America's top online platform for hospitality, retail, and restaurant jobs
- Established and nurtured strong relationships with existing clients, resulting in increased customer satisfaction and recurring revenue
- Demonstrated expertise in driving revenue growth, building strategic partnerships and expanding market presence
- Conducted market research to identify trends and opportunities in the online job board market
- Collaborated with marketing and product teams to develop and implement promotional strategies
- Successfully negotiated and finalized contracts of high value with clients, securing outcomes that were beneficial for both parties.
GROUP SALES MANAGER
EMPIRE LANDMARK HOTEL
Vancouver , BC
06.2001 - 10.2003
- Developed and implemented successful sales strategies to increase group sales.
- Conducted weekly meetings with team members to discuss challenges and successes in the market.
- Collaborated with other departments to ensure smooth operations of group sales events.
- Ensured compliance with company policies and procedures related to group sales operations.
- Obtained a 40% increase in client base by engaging in proactive networking, attending industry events and capitalizing on established relationships.
- Proficient in hotel management software and sales tracking systems.
- Organized training sessions for new staff members on best practices for handling group sales inquiries.
- Created presentations about our product offerings that could be used in client pitches or meetings.
Education
Associate's Diploma of Event Planning Management - Event Planning Management
BRITISH COLUMBIA INSTITUTE OF TECHNOLOGY
North Vancouver, BC05-2001
Associate's of Business Administration - Business/Marketing
CAPILANO UNIVERSITY
North Vancouver, BC06-1993
Skills
- Customer Engagement
- Sales Strategies
- Sales Cycle Management
- Sales Training
- Client Base Retention
- Market and competitive analysis
- Consultative Selling Techniques
- Competitor Analysis
- Sales Presentations
- Leadership Development
Accomplishments
- 2013: Manager Of The Year Nominee - Hyatt Regency Vancouver
- 2017: Sales Team Of The Year - Hyatt Regency Vancouver
- 2019: Manager Of The Second Quarter - Hyatt Regency Vancouver
- 2023: HyPerformer (achieved $5 million+ in sales revenue) - Hyatt Regency Vancouver
Affiliations
I enjoy fitness, travel, friends & family and continuous learning in my field!
References
References available upon request.
Timeline
GROUP SALES MANAGER
HYATT REGENCY VANCOUVER
05.2006 - Current
BUSINESS DEVELOPMENT MANAGER
HCAREERS
01.2004 - 03.2005
GROUP SALES MANAGER
EMPIRE LANDMARK HOTEL
06.2001 - 10.2003
Associate's Diploma of Event Planning Management - Event Planning Management
BRITISH COLUMBIA INSTITUTE OF TECHNOLOGY
Associate's of Business Administration - Business/Marketing
CAPILANO UNIVERSITY
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