Trevor Beard
North Bay,ON
Summary
Versatile Executive Director focused on promoting mission and increasing effectiveness of key programs. Passionate about destination marketing and overseeing implementation of yearly business plan. Quick and firm decision-maker possessing excellent communication and organizational skills. Ambitious team leader adept at creating strategic alliances with organizational leaders and effectively aligning with and supporting key business initiatives.
Overview
6
6
years of professional experience
Work History
Executive Director
Northeastern Ontario Tourism
North Bay, Ontario
03.2021 - Current
- Worked closely with organizational leadership and board of directors to strategically affect operational direction.
- Exercised appropriate cost control to meet budget restrictions and maximize profitability.
- Updated and maintained membership database on consistent basis.
- Interviewed, supervised and motivated two staff members to achieve optimal productivity.
- Managed marketing, advertising and new product development.
- Surpassed annual revenue targets through effective oversight of daily operations and strategic initiative implementation.
- Leveraged over $150,000 in direct regional marketing partnerships, and over $1,000,000 in pan-northern partnerships through Destination Ontario.
Marketing Coordinator
Tourism North Bay
North Bay
06.2018 - 07.2021
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Answered general marketing department inquiries by email, phone and mail.
- Tracked and reported on marketing campaign performance monthly to Executive Director and Quarterly to Board of Directors to help with optimizing current and future marketing initiatives.
- Coordinated meetings between staff to develop ideas, discuss progress and set goals for marketing initiatives
- Assisted with development of strategies and tactical plans to promote accomplishment of marketing and product development goals.
- Used Adobe Creative Suite to design promotional materials, online advertisements.
- Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
- Fostered existing internal and external stake holder relationships and created new ones.
Server
Casey's Bar & Grill
North Bay, Ontario
01.2018 - 07.2020
- Cultivated warm relationships with regular customers.
- Explained menu items and suggested appropriate options for food allergy concerns.
- Kept updated knowledge of menu and promotions, recommending specific items according to preferences and food allergies.
Education
Certificate - Fundamentals of Community Ec. Development (Year 1)
University of Waterloo
Waterloo2019
Diploma (Honours) - Advertising And Marketing Communications
Canadore College
North Bay, ON06.2018
Skills
- Employee Motivation and Performance
- Board Oversight
- Executive Leadership
- Effective Communicator and Public Speaker
- Integrity and Transparency
- Budgeting and Financial Management
- Advertising Initiatives
- Marketing Strategy Development
- Product Development and Launch
- Campaign Performance Tracking
- Social Media Campaign
- Digital Communications
Languages
English
Native or Bilingual
French
Elementary
Volunteer
North Bay & District Chamber of Commerce • Director
Present
Rotary Club of North Bay - Nipissing • Rotarian
Present
Canadore WE CAN • Member
2017 - 2018
Timeline
Executive Director
Northeastern Ontario Tourism
03.2021 - Current
Marketing Coordinator
Tourism North Bay
06.2018 - 07.2021
Server
Casey's Bar & Grill
01.2018 - 07.2020
Certificate - Fundamentals of Community Ec. Development (Year 1)
University of Waterloo
Diploma (Honours) - Advertising And Marketing Communications
Canadore College
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